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Textmarker Pastell

Fail

Demand is soft, at -32.9% this quarter, so Textmarker Pastell is a Fail.

Flapen Score
38
38 / 100
Ranks 1,012 of 1,305 Bürobedarf & Schreibwaren niches · −8 vs the category median of 46
Market size
€115K/yr232K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
59%top-5 click share · 12 brands · 129 sellers

Flapen Score

Textmarker Pastell against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Textmarker Pastell is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Textmarker Pastell market on Amazon at a glance

Shoppers on Amazon Germany searched for Textmarker Pastell 232K times last year and spent an estimated €115K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
6.4%
Market size, estimated
€115Ka year
Peak month
August2.1× the quietest month
Top search term
textmarker pastell121K searches a year

02 · Price

A sale here is worth €7.72.

Listings sell for €7.72 on average, from €2.21 to €18.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €7.72 that is €4K to €6K a year per listing.

Average price
€7.72under the $15 to $100 sweet spot
Price range
€2.21–€18.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #55 within Schreib- & Korrekturbedarf. It carries 16,916 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
9.2%
Average rank
#55in Schreib- & Korrekturbedarf
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
16,916per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Textmarker Pastell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

129

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

9%

  • Brand 154%
  • Brand 220%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Textmarker Pastell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Textmarker Pastell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • textmarker pastell121K/yr
  • marker pastell17K/yr
  • stabilo swing cool14K/yr
  • pastell marker21K/yr
  • pastell textmarker11K/yr
  • stabilo textmarker swing cool9K/yr
  • stabilo swing cool textmarker5K/yr
  • textmarker pastel6K/yr
  • pastel marker7K/yr
  • pastel textmarker5K/yr

Reviews and returns

What reviews say buyers love and hate about Textmarker Pastell

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Farbe”
14%of negative reviews mention “Farbe”
0.4%of orders come back
“Farbunterschied”
A buyer, on “Farbe”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Textmarker Pastell questions

Answered from the same tracked data.