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Textmarker Pastell

soft demand (-32.9% this quarter) — Textmarker Pastell doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,012 of 1,305 Bürobedarf & Schreibwaren niches · −8 vs the category median of 46

Market size 27Growth 9Conversion 70Competition 43Returns 98Price range 19Avg price 21Brand share 29Review moat 18Quality gap 32
This niche Category average · 1,305 niches

Is Textmarker Pastell profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Textmarker Pastell is a €115K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Textmarker Pastell: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.9% over the last 90 days and 6.4% of searches end in a purchase.

€115K

revenue / yr

Units sold / yr20K
Search volume / yr-32.9%232K
Conversion rate6.4%
Avg price€7.72

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 129
Top-5 product click share59%
Open market13%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews16,916

Top Textmarker Pastell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€11K€17K€23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

129

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

9%

  • STABILO54%
  • Amazon Basics20%
  • YISAN5%
  • Pelikan5%
  • Svalor4%
  • Schneider3%
  • Open — no brand owns it (6 brands, 9%)

Textmarker Pastell demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR6.4%Products21Brands12Top 5 Brands87%OOS Rate9.2%Rating4.6★Reviews16,916Avg BSR#55
6K4KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Top Textmarker Pastell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • textmarker pastell121K/yr
  • marker pastell17K/yr
  • stabilo swing cool14K/yr
  • pastell marker21K/yr
  • pastell textmarker11K/yr
  • stabilo textmarker swing cool9K/yr
  • stabilo swing cool textmarker5K/yr
  • textmarker pastel6K/yr
  • pastel marker7K/yr
  • pastel textmarker5K/yr

What reviews say buyers love and hate about Textmarker Pastell

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe45%

Tolle Pastelltöne zum fairen Preis

Stift/Bleistiftqualität10%

Funktionieren gut, ich mag die kleinen handlichen Textmarker, mir gefallen auch die etwas gedeckteren Farben

Qualität insgesamt9%

Super Produkte

Haltbarkeit5%

extrem langlebig – absolute Kaufempfehlung

Preis-Leistungs-Verhältnis3%

Preisgünstig

What buyers complain about

55% of reviews
Farbe14%

Farbunterschied

Qualität insgesamt8%

Qualität nicht überzeugend

Papierqualität7%

Das Papier ist extrem dünn

Druckqualität6%

Drucken bei dünnen Bibelseiten nicht durch

Trocknungszeit5%

Trocknen sehr schnell aus oder sind schon "leer" nach einer Woche intensiver Nutzung.

Textmarker Pastell return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
26%
2Qualität insgesamt
14%
3Gesamtgröße
10%
4trocken/leerTinte
10%
5Anzeigefarben
8%

Common Textmarker Pastell questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Textmarker Pastell 38/100 on Amazon Germany — Skip it. The niche generates €115K/yr across 21 tracked products. Search demand moved -32.9% over the last 90 days.
Search demand for Textmarker Pastell on Amazon Germany peaks in Aug, where the busiest month runs 2.1× the quietest.