How competitive is the Textmarker niche on Amazon Germany?

12 brands and 163 sellers compete in Textmarker on Amazon Germany. The top 5 Textmarker products take 47% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Textmarker?

Textmarker buyers on Amazon Germany complain most about Farbe, Qualität insgesamt, trocken/leerTinte, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Textmarker niche?

Textmarker sells for €7.18 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.26–€21.34. The average incumbent carries 16,209 reviews — the moat a new listing must climb.

Textmarker

soft demand (-20.6% this quarter) — Textmarker doesn't clear our bar today.

Flapen Score

Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

This niche Category average · 1,305 niches

Is Textmarker profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Textmarker is a €905K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Textmarker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.6% over the last 90 days and 8.9% of searches end in a purchase.

€905K

revenue / yr

Units sold / yr150K

Search volume / yr-20.6%1.4M

Conversion rate8.9%

Avg price€7.18

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 163

Top-5 product click share47%

Open market11%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Top Textmarker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STABILO - Textmarker - BOSS ORIGINAL - 6er Pack

Price: €5.09
Rating: 4.8/5
Reviews: 24,118
Age: 21y ago

Amazon Basics Textmarker-Set Pastellfarben kein Verlaufen für Bibelseiten Keilspitze 10 Stück Gemischt

Price: €3.68
Rating: 4.5/5
Reviews: 805
Age: 1y ago

Amazon Basics Textmarker 8er-Set wischfest langlebige Meißelspitze Strichstärke 25 mm Stifte für Erwachsene und Kinder mehrfarbig

Price: €5.18
Rating: 4.6/5
Reviews: 5,592
Age: 6y ago

STABILO - Textmarker - swing cool Pastel - 8er Pack

Price: €8.12
Rating: 4.7/5
Reviews: 56,646
Age: 5y ago

Pelikan Textmarker 490 6 Neon-Farben 6 Stück mit Keilspitze

Price: €3.95
Rating: 4.8/5
Reviews: 1,878
Age: 6y ago

Newest

by launch date

Amazon Basics Textmarker-Set Pastellfarben kein Verlaufen für Bibelseiten Keilspitze 10 Stück Gemischt

Price: €3.68
Rating: 4.5/5
Reviews: 805
Age: 1y ago

Schneider Shine-Up Textmarker (Strichstärke 1 + 4 mm aus biobasiertem Kunststoff ausgezeichnet mit Der blaue Engel) 4 Stück sortiert

Price: €3.57
Rating: 4.7/5
Reviews: 87
Age: 1y ago

Westcott Textmarker 8 Stück Mix | 8er Set Highlighter Marker in leuchtenden Farben | 2-5 mm Strichstärke | Premium Tinte aus Deutschland | E-744252 00

Price: €4.56
Rating: 4.4/5
Reviews: 230
Age: 1y ago

STABILO - Textmarker - swing cool NatureCOLORS - 6er Pack

Price: €6.41
Rating: 4.7/5
Reviews: 491
Age: 1y ago

STABILO - Exklusives 24er Textmarker Geschenkset - BOSS ORIGINAL mit aufgedruckten motivierenden Sprüchen

Price: €21.34
Rating: 4.8/5
Reviews: 3,817
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

163

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

STABILO51%
Amazon Basics19%
Pelikan9%
Schneider7%
Faber-Castell3%
OFFICER PRODUCTS3%
Open — no brand owns it (6 brands, 8%)

Textmarker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR8.9%Products33Brands12Top 5 Brands89%OOS Rate0.0%Rating4.7★Reviews16,209Avg BSR#24

Peak months: Aug · busiest ÷ quietest = 1.8×

Top Textmarker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

textmarker723K/yr -16.0%9.7% conv.
marker175K/yr -19.8%4.1% conv.
stabilo textmarker123K/yr -33.8%4.5% conv.
textmarker stabilo65K/yr -21.4%7.9% conv.
marker stifte62K/yr -34.1%4.2% conv.
textmarker set45K/yr -13.4%9.0% conv.
marke32K/yr -36.6%0.0% conv.
stabilo marker22K/yr -21.6%4.7% conv.
leuchtstifte24K/yr -20.8%7.5% conv.
highlighter pen26K/yr -18.9%3.3% conv.

What reviews say buyers love and hate about Textmarker

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Farbe35%

“Tolle Pastelltöne zum fairen Preis”

Qualität insgesamt13%

“Super Produkte”

Preis-Leistungs-Verhältnis8%

“sind preis wert”

Stift/Bleistiftqualität7%

“Super Marker, die besonders für die Schule/ Uni zu empfehlen sind, da sie in einer Federmappe oder einem Etui nicht so viel Platz einnehmen wie die üblichen (dicken) Marker.”

Haltbarkeit5%

“lang anhaltende”

What buyers complain about

58% of reviews

Farbe16%

“Farbunterschied”

Qualität insgesamt15%

“Market”

trocken/leerTinte5%

“Stifte waren komplett ausgetrocknet- Preis wurde erstattet”

Papierqualität5%

“Das Papier ist extrem dünn”

Anzeigefarben5%

“Sehr dünn die Farbe”

Textmarker return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

30%

2Gesamtgröße

13%

3Anzeigefarben

4Qualität insgesamt

5trocken/leerTinte

Common Textmarker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Textmarker 49/100 on Amazon Germany — Skip it. The niche generates €905K/yr across 33 tracked products. Search demand moved -20.6% over the last 90 days.