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Textmarker

Fail

Demand is soft, at -20.6% this quarter, so Textmarker is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€905K/yr1.4M searches / yr
90-day growth
-20.6%search demand this quarter
Competition
47%top-5 click share · 12 brands · 163 sellers

Flapen Score

Textmarker against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Textmarker is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Textmarker market on Amazon at a glance

Shoppers on Amazon Germany searched for Textmarker 1.4M times last year and spent an estimated €905K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €905K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
8.9%
Market size, estimated
€905Ka year
Peak month
August1.8× the quietest month
Top search term
textmarker723K searches a year

02 · Price

A sale here is worth €7.18.

Listings sell for €7.18 on average, from €2.26 to €21.34. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At €7.18 that is €22K to €29K a year per listing.

Average price
€7.18under the $15 to $100 sweet spot
Price range
€2.26–€21.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
€22K–€29K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Schreib- & Korrekturbedarf. It carries 16,209 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#24in Schreib- & Korrekturbedarf
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
16,209per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Textmarker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

163

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

8%

  • Brand 151%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Textmarker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Textmarker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • textmarker723K/yr
  • marker175K/yr
  • stabilo textmarker123K/yr
  • textmarker stabilo65K/yr
  • marker stifte62K/yr
  • textmarker set45K/yr
  • marke32K/yr
  • stabilo marker22K/yr
  • leuchtstifte24K/yr
  • highlighter pen26K/yr

Reviews and returns

What reviews say buyers love and hate about Textmarker

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Farbe”
16%of negative reviews mention “Farbe”
0.3%of orders come back
“Farbunterschied”
A buyer, on “Farbe”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Textmarker questions

Answered from the same tracked data.