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Tafel

Maybe

An estimated 1.0% of orders come back. But the average product has 4,635 reviews to catch up to, so Tafel is a Maybe.

Flapen Score
59
59 / 100
Top 6% of 1,305 Bürobedarf & Schreibwaren niches · +13 vs the category median of 46
Market size
€227K/yr466K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
43%top-5 click share · 24 brands · 43 sellers

Flapen Score

Tafel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Tafel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tafel market on Amazon at a glance

Shoppers on Amazon Germany searched for Tafel 466K times last year and spent an estimated €227K. The top 5 brands take 62% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
2.5%
Market size, estimated
€227Ka year
Peak month
November1.3× the quietest month
Top search term
tafel171K searches a year

02 · Price

A sale here is worth €19.82.

Listings sell for €19.82 on average, from €8.01 to €70.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €19.82 that is €5K to €10K a year per listing.

Average price
€19.82inside the $15 to $100 sweet spot
Price range
€8.01–€70.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #57 within Präsentationszubehör. It carries 4,635 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
56%
Out of stock, average day
7.1%
Average rank
#57in Präsentationszubehör
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
4,635per listing
Listings tracked
34

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tafel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

43

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

43%

Top 20: 83%

Open market

32%

  • Brand 127%
  • Brand 218%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Tafel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tafel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tafel171K/yr
  • kreidetafel113K/yr
  • kreidetafel zum aufhängen38K/yr
  • kreidetafel outdoor wetterfest12K/yr
  • blackboard23K/yr
  • tafel zum beschriften17K/yr
  • kreidetafeln12K/yr
  • wandtafel16K/yr
  • tafel zum aufhängen10K/yr
  • holztafel7K/yr

Reviews and returns

What reviews say buyers love and hate about Tafel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Wenig Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tafel questions

Answered from the same tracked data.