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Stundenplan

a small market ($30K/yr) — Stundenplan doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 7Growth 66Conversion 15Competition 74Returns 95Price range 54Avg price 39Brand share 43Review moat 94Quality gap 24
This niche Category average · 1,305 niches

Is Stundenplan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stundenplan is a €30K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.

Stundenplan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +45.2% over the last 90 days and 1.2% of searches end in a purchase.

€30K

revenue / yr

Units sold / yr8K
Search volume / yr+45.2%225K
Conversion rate1.2%
Avg price€10.69

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers17 · 59
Top-5 product click share40%
Open market21%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement75%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews115

Top Stundenplan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

59

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

17%

  • Paperlane by Essi34%
  • younikat23%
  • STAEDTLER14%
  • iZoeL5%
  • Nord-Kind Susann Moritz4%
  • itenga4%
  • Open — no brand owns it (11 brands, 17%)

Stundenplan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume225KCVR1.2%Products36Brands17Top 5 Brands79%OOS Rate13.7%Rating4.6★Reviews115Avg BSR#538
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 17.7×

Top Stundenplan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stundenplan abwischbar73K/yr
  • stundenplan59K/yr
  • stundenplan magnetisch28K/yr
  • magnetischer stundenplan10K/yr
  • stundenplan abwischbar magnetisch11K/yr
  • abwischbarer stundenplan6K/yr
  • stundenplan magnetisch abwischbar5K/yr
  • stundenplan abwischbar zum aufhängen5K/yr
  • stundenplan personalisiert4K/yr
  • stundenplan kinder 1. klasse23K/yr

What reviews say buyers love and hate about Stundenplan

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Magnetische Stärke/Adsorption27%

Magnet Stundenplan

Design insgesamt21%

Sehr schönes Design

Qualität insgesamt13%

Sehr schön, beste Qualität, alles prima

Dokumentenorganisation/Klassifizierung10%

Super schöner Wochenplaner

Benutzerfreundlichkeit8%

super leicht zum anwenden,

What buyers complain about

83% of reviews
Magnetische Stärke/Adsorption45%

Fast nicht magnetisch

Dicke14%

Sehr dünne Platte und sehr unauffällig

Umweltfreundlichkeit7%

Zurückschicken wollen wir es aus Aufwands- und Umweltschutzgründen nicht, vielleicht können Sie uns ja hier eine kleine Erstattung geben

beworben Vs Tatsächliches Produkt7%

Leider nicht wie beschrieben

Preis-Leistungs-Verhältnis5%

finde nicht dass er sein Geld wert ist.

Stundenplan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnetische Stärke/Adsorption
31%
2Gesamtgröße
28%
3Funktionalität insgesamt
7%
4Haftung/Klebrigkeit
6%
5beworben Vs Tatsächliches Produkt
4%

Common Stundenplan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stundenplan 49/100 on Amazon Germany — Skip it. The niche generates €30K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +45.2% over the last 90 days.
Search demand for Stundenplan on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 17.7× the quietest.