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Stifthalter Notizbuch

Fail

Prices span $3.13–$9.97, mostly outside the sweet spot, so Stifthalter Notizbuch is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€42K/yr103K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
45%top-5 click share · 30 brands · 53 sellers

Flapen Score

Stifthalter Notizbuch against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stifthalter Notizbuch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stifthalter Notizbuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Stifthalter Notizbuch 103K times last year and spent an estimated €42K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
7.7%
Market size, estimated
€42Ka year
Peak month
January4.2× the quietest month
Top search term
stifthalter notizbuch30K searches a year

02 · Price

A sale here is worth €5.26.

Listings sell for €5.26 on average, from €3.13 to €9.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €5.26 that is €1K to €3K a year per listing.

Average price
€5.26under the $15 to $100 sweet spot
Price range
€3.13–€9.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€1K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #545 within Schreibtischzubehör & Ablage. It carries 207 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#545in Schreibtischzubehör & Ablage
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
207per listing
Listings tracked
33

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Stifthalter Notizbuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

53

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

45%

Top 20: 85%

Open market

48%

  • Brand 121%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Stifthalter Notizbuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Stifthalter Notizbuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stifthalter notizbuch30K/yr
  • stiftschlaufe19K/yr
  • stiftschlaufe selbstklebend17K/yr
  • stifthalter selbstklebend13K/yr
  • pen loop15K/yr
  • stiftehalter notizbuch8K/yr

Reviews and returns

What reviews say buyers love and hate about Stifthalter Notizbuch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Haftung/Klebrigkeit”
17%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Nach nicht mal 2 Monaten in Nutzung schon defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stifthalter Notizbuch questions

Answered from the same tracked data.