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Stiftehalter Kinder

Fail

Demand is soft, at -40.7% this quarter, so Stiftehalter Kinder is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€84K/yr504K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
22%top-5 click share · 69 brands · 140 sellers

Flapen Score

Stiftehalter Kinder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stiftehalter Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stiftehalter Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Stiftehalter Kinder 504K times last year and spent an estimated €84K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
1.4%
Market size, estimated
€84Ka year
Peak month
August2.6× the quietest month
Top search term
stiftehalter kinder152K searches a year

02 · Price

A sale here is worth €11.92.

Listings sell for €11.92 on average, from €1.36 to €31.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €11.92 that is €0 to €1K a year per listing.

Average price
€11.92under the $15 to $100 sweet spot
Price range
€1.36–€31.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #136 within Schreibtischzubehör & Ablage. It carries 1,011 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#136in Schreibtischzubehör & Ablage
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,011per listing
Listings tracked
98

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Stiftehalter Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

69 falling

Sellers

140

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

22%

Top 20: 52%

Open market

62%

  • Brand 113%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Stiftehalter Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Stiftehalter Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stiftehalter kinder152K/yr
  • stiftebox93K/yr
  • stifte organizer kinder46K/yr
  • stifte box26K/yr
  • stifte aufbewahrung27K/yr
  • stiftebox kinder32K/yr
  • stiftebecher23K/yr
  • aufbewahrung stifte14K/yr
  • stiftköcher9K/yr
  • stifte aufbewahrung kinder9K/yr

Reviews and returns

What reviews say buyers love and hate about Stiftehalter Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Kleiner als erwartet”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stiftehalter Kinder questions

Answered from the same tracked data.