Is stifte mädchen profitable to sell on Amazon Germany?

The niche generates €56K/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (38/100).

How competitive is the stifte mädchen niche?

7 brands and 227 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in stifte mädchen?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Farbe. The return rate is 0.3%.

What does it cost to enter the stifte mädchen niche?

Listings span €2.97–€29.29; the average listing price is €8.90 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.

stifte mädchen

Skip it

Soft demand (-34.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.97–€29.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,001.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€8.90

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€56K

€56K/yr · 146K searches

Growth

Bad-34.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, stifte mädchen is a €56K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

stifte mädchen market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €53K–€71K; units × avg price
Conversion rate: 4.3%
Avg BSR: #119
Page quality: 0%
Prime: 79%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

227

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

LEGAMI82%
Depesche7%
Faber-Castell3%
Maped2%
Clementoni2%
Eberhard Faber2%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 40 weeks — -34.0% search growth over the last 90 days.

Open Trend

Top stifte mädchen search terms

stifte mädchen27K/yr -12.5%2.0% conv.
legami lovely friends30K/yr -53.9%2.5% conv.
legami schmetterling22K/yr -36.2%5.5% conv.
stift mädchen9K/yr -8.9%1.2% conv.
legami friends5K/yr +24.4%1.9% conv.
stifte set mädchen7K/yr -23.1%0.7% conv.
mädchen stifte5K/yr -22.8%1.6% conv.
legami stifte lovely friends6K/yr -45.8%2.7% conv.
stifte mädchen 10 jahre6K/yr -28.1%1.4% conv.
schöne stifte für mädchen4K/yr -11.5%1.1% conv.

All search terms

Top stifte mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGAMI Butterfly radierbarer Gelschreiber mit rosa Tinte Kugel Ende zum Entfernen 0 7 mm Spitze

LEGAMI€2.974.8★570 rev

LEGAMI Gelstift Lovely Friends dekoratives Tier abnehmbar und neu kombinierbar verhindert Rollen feine 0 5 mm-Spitze 9er Set verschiedene Tintenfarben

LEGAMI€29.294.8★227 rev

LEGAMI Gelstift Lovely Friends dekoratives Tier abnehmbar und neu kombinierbar verhindert Rollen feine 0 5 mm-Spitze 4er Set Biene Löwe Hippo und Monster (NEU)

LEGAMI€12.734.8★227 rev

LEGAMI - Gelschreiber mit dekorativem Tier Lovely Friends Ladybug-Thema nicht rollend rot Tinte entfernbares und wieder kombinierbares Tier 0 5 mm Spitze

LEGAMI€3.474.8★5,046 rev

LEGAMI Set mit 5 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Hase Tiger Giraffe Schmetterling und Hai

LEGAMI€9.884.7★349 rev

Newest

by launch date

LEGAMI - Set mit 3 radierbaren Stiften - Erasable Pen - Fur-ever Friends

LEGAMI€7.5511,301 rev

1mo ago

Legami Set mit 2 Gelstiften Lovely Friends Hoppy Easter limitierte Auflage abnehmbares und wiederverwendbares Deko-Tierchen rollt nicht weg rosa und violette Tinte

LEGAMI€7.64203 rev

4mo ago

LEGAMI - Gelschreiber mit dekorativem Tier Lovely Friends Ladybug-Thema nicht rollend rot Tinte entfernbares und wieder kombinierbares Tier 0 5 mm Spitze

LEGAMI€3.475,046 rev

5mo ago

LEGAMI€11.8310 rev

10mo ago

LEGAMI Gelstift Lovely Friends dekoratives Tier abnehmbar und neu kombinierbar verhindert Rollen feine 0 5 mm-Spitze 4er Set Biene Löwe Hippo und Monster (NEU)

LEGAMI€12.73227 rev

1y ago

What buyers say about stifte mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Qualität”

Stift/Bleistiftqualität14%

“Klasse Buntstifte”

Schreiberfahrung14%

“Schreiben schön”

Farbe10%

“Schöne Stifte, tolle Farbtöne (pastell)”

Preis-Leistungs-Verhältnis8%

“Preis- Leistung super”

beworben Vs Tatsächliches Produkt8%

“Artikel entsprach ganz den Vorstellungen”

Design insgesamt5%

“Süsses Design”

Spaß/Unterhaltungserlebnis4%

“Machen Spass”

Löschbarkeit4%

“praktischer Radierfunktion”

Benutzerfreundlichkeit2%

“Unkompliziert und schnell”

What buyers complain about

Preis-Leistungs-Verhältnis26%

“muss günstiger sein”

Qualität insgesamt9%

“Qualität ungenügend”

Farbe8%

“Doppelte Farben”

Helligkeit/Glanz/Glühen7%

“Wenig Glitzer”

Haltbarkeit6%

“Halten nicht lange”

Funktionalität insgesamt5%

“Funktion aber schlecht.”

Schreiberfahrung4%

“Schreiben schlecht”

beworben Vs Tatsächliches Produkt4%

“War auch auf dem Foto nicht so ersichtlich”

trocken/leerTinte3%

“Tinte fast ausgetrocknet”

Feucht/Trocken2%

“Als Sie nun einen verdient hatte war dieser ausgetrocknet”

Top return reasons

Funktionalität insgesamt18%

Geschenk Zweck10%

Preis-Leistungs-Verhältnis9%

Schreiberfahrung7%

Defekt Material/Teile7%

Gesamtgröße6%

beworben Vs Tatsächliches Produkt5%

Haftung/Klebrigkeit4%

Produktzustand4%

trocken/leerTinte4%

Common questions

Is stifte mädchen profitable to sell on Amazon Germany?: The niche generates €56K/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (38/100).
How competitive is the stifte mädchen niche?: 7 brands and 227 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in stifte mädchen?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Farbe. The return rate is 0.3%.
What does it cost to enter the stifte mädchen niche?: Listings span €2.97–€29.29; the average listing price is €8.90 (sweet spot $15–$100). The average incumbent carries 2,001 reviews — the moat a new listing must climb.