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Stifte Kinder

Fail

Prices span $2.81–$14.86, mostly outside the sweet spot, so Stifte Kinder is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€121K/yr379K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
31%top-5 click share · 29 brands · 280 sellers

Flapen Score

Stifte Kinder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stifte Kinder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stifte Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Stifte Kinder 379K times last year and spent an estimated €121K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
4.1%
Market size, estimated
€121Ka year
Peak month
November2.8× the quietest month
Top search term
stifte kinder179K searches a year

02 · Price

A sale here is worth €7.82.

Listings sell for €7.82 on average, from €2.81 to €14.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €7.82 that is €782 to €2K a year per listing.

Average price
€7.82under the $15 to $100 sweet spot
Price range
€2.81–€14.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€782–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #45 within Schreib- & Korrekturbedarf. It carries 4,191 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#45in Schreib- & Korrekturbedarf
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
4,191per listing
Listings tracked
50

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stifte Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

280

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

31%

Top 20: 71%

Open market

32%

  • Brand 125%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 63%

Demand

Stifte Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Stifte Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stifte kinder179K/yr
  • besondere stifte für kinder30K/yr
  • besondere stifte27K/yr
  • malstifte ab 4 jahre24K/yr
  • malstifte kinder17K/yr
  • malstifte ab 6 jahre mädchen14K/yr
  • kinder stifte13K/yr
  • stifte set kinder12K/yr
  • stift kinder10K/yr
  • malstifte ab 3 jahre13K/yr

Reviews and returns

What reviews say buyers love and hate about Stifte Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Farbe”
14%of negative reviews mention “Haltbarkeit”
0.5%of orders come back
“Brechen schnell - Flop”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stifte Kinder questions

Answered from the same tracked data.