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Stifte

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -24.1% this quarter, so Stifte is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46
Market size
€404K/yr1.7M searches / yr
90-day growth
-24.1%search demand this quarter
Competition
24%top-5 click share · 46 brands · 348 sellers

Flapen Score

Stifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stifte is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Stifte 1.7M times last year and spent an estimated €404K. The top 5 brands take 49% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €404K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
2.1%
Market size, estimated
€404Ka year
Peak month
November2.9× the quietest month
Top search term
stifte1.0M searches a year

02 · Price

A sale here is worth €10.91.

Listings sell for €10.91 on average, from €2.34 to €39.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €10.91 that is €3K to €5K a year per listing.

Average price
€10.91under the $15 to $100 sweet spot
Price range
€2.34–€39.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #56 within Schreib- & Korrekturbedarf. It carries 4,366 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#56in Schreib- & Korrekturbedarf
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
4,366per listing
Listings tracked
85

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

348

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

24%

Top 20: 56%

Open market

46%

  • Brand 113%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Stifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Stifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stifte1.0M/yr
  • stifte kinder179K/yr
  • stifte set158K/yr
  • malstifte94K/yr
  • malstifte für erwachsene55K/yr
  • coole stifte43K/yr
  • besondere stifte27K/yr
  • stifte schule21K/yr
  • schöne stifte20K/yr
  • bunte stifte16K/yr

Reviews and returns

What reviews say buyers love and hate about Stifte

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Farbe”
13%of negative reviews mention “Farbe”
0.5%of orders come back
“Doppelte Farben”
A buyer, on “Farbe”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stifte questions

Answered from the same tracked data.