Is stifte profitable to sell on Amazon Germany?

The niche generates €404K/yr across 85 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the stifte niche?

46 brands and 348 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in stifte?

Top complaints mined from reviews: Farbe, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.

When does demand for stifte peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the stifte niche?

Listings span €2.34–€39.59; the average listing price is €10.91 (sweet spot $15–$100). The average incumbent carries 4,366 reviews — the moat a new listing must climb.

stifte

Worth a look

Shows low returns (0.5%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Good€2.34–€39.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€404K

€404K/yr · 1.7M searches

Avg price

Okay€10.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,366.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, stifte is a €404K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

stifte market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: €436K–€546K; units × avg price
Conversion rate: 2.1%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 6.9%
Avg brand age: 37 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

348

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

24%

Top 20: 56%

Open market

46%

STABILO13%
Faber-Castell11%
STAEDTLER11%
LEGAMI8%
Artecho6%
UIXJODO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top stifte search terms

stifte1.0M/yr -19.3%1.1% conv.
stifte kinder179K/yr -25.5%2.7% conv.
stifte set158K/yr -24.1%1.4% conv.
malstifte94K/yr -28.7%3.1% conv.
malstifte für erwachsene55K/yr -46.7%3.8% conv.
coole stifte43K/yr -34.0%0.3% conv.
besondere stifte27K/yr -51.6%0.9% conv.
stifte schule21K/yr -20.4%1.8% conv.
schöne stifte20K/yr -16.8%1.0% conv.
bunte stifte16K/yr -25.3%3.6% conv.

All search terms

Top stifte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAEDTLER Buntstifte Kinder Set Noris Colour Bruchsicherer Buntstift mit ergonomischer Dreikantform Farbstifte mit rutschfester Soft-Oberfläche 16er Pack mit brillanten Farben

STAEDTLER€3.054.7★12,158 rev

LEGAMI Set mit 14 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Tiermotive

LEGAMI€22.974.6★1,992 rev

UIXJODO Gelstifte 5 Stück 0 5 mm japanische schwarze Tinte feine Spitze glatte Schreibstifte High-End-Serie Stifte für Tagebuch Notizen niedliche Büro Schule(Morandi)

UIXJODO€7.124.4★16,951 rev

Faber-Castell - Buntstifte Set Sparkle 12 Pastell Farben Metalletui

Faber-Castell€7.494.7★1,960 rev

STABILO - Premium-Filzstift - Pen 68 - Pastellove Set - 15er Pack

STABILO€11.094.8★8,938 rev

Newest

by launch date

LEGAMI - 4er Set Gel Radiergummi Farm Sweet Farm Stifte mit hitzeempfindlicher radierbarer Tinte schwarz rosa grün rot radiert ohne Blatt zu verbrauchen 0 7 mm Spitze

LEGAMI€8.453,573 rev

1y ago

Focxoio 120 Stück Ästhetische Schulsachen Set mit 12 Textmarker Pastell 11 Gelstifte 6 Druckbleistift Set Aesthetic School Stuff für Teenager Mädchen Stationery Sets

Focxoio€15.7927 rev

1y ago

LEGAMI Set mit 14 radierbaren Gelstiften mit thermoempfindlicher Radiertinte verschiedene Tintenfarben und Schaftdesigns 0 7 mm Spitze Tiermotive

LEGAMI€22.971,992 rev

1y ago

Art+soul 80 Farben Alkohol Marker Doppelspitze Schnell Trocknende Malerei Design Alkohol Stifte für Holz Stein Kieselsteine Metall Kunststoff

Art+soul€13.54108 rev

1y ago

Tongfushop 80 Farben Alkohol Stifte Set 2S Schnell Trocknende Doppelspitze Alkohol Marker Meißel & Feine Alkoholmarker Filzstifte mit Anti-Seepage Abstandshaltern für Malerei Design Manga Skizzieren

Tongfushop€14.831,211 rev

2y ago

What buyers say about stifte

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe26%

“Brilliante Farben einfach nur schön”

Qualität insgesamt16%

“Super Produkt”

Stift/Bleistiftqualität11%

“Coole Stifte”

Preis-Leistungs-Verhältnis8%

“Für alles andere hat man hier sehr viel Value for money”

Schreiberfahrung7%

“Beste Gel Kugelschreiber - schreiben sehr flüssig und schön”

beworben Vs Tatsächliches Produkt3%

“Das Produkt entspricht genau der Beschreibung”

Griff2%

“Außerdem liegen diese Jumbo Grip Stifte auch bei Kleinkindern perfekt in der Hand”

Spaß/Unterhaltungserlebnis2%

“Hobby”

Zeichenerfahrung2%

“Besonders hilfreich für Kinder, die lange zeichnen oder malen – sehr robust und langlebig”

Benutzerfreundlichkeit2%

“Einfache handhabe”

What buyers complain about

Farbe13%

“Doppelte Farben”

Haltbarkeit11%

“Mine bricht ständig ab”

Qualität insgesamt9%

“Qualität ungenügend”

Preis-Leistungs-Verhältnis6%

“im Vergleich teuer.”

trocken/leerTinte6%

“Zum Teil fast eingetrocknet”

Schreiberfahrung6%

“leider gibt es hier immer wieder Probleme beim schreiben,”

Feder-/Spitzenqualität3%

“Leider keine spitze Spitze”

Feucht/Trocken3%

“sind trocken”

Anzeigefarben3%

“nun sind einige Farben leer”

Geschenk Zweck3%

“Schade, wollte ich eigentlich verschenken”

Top return reasons

Farbe11%

Gesamtgröße9%

Funktionalität insgesamt9%

Geschenk Zweck8%

Qualität insgesamt6%

trocken/leerTinte5%

Dünn5%

Anzeigefarben5%

Dicke4%

Defekt Material/Teile4%

Common questions

Is stifte profitable to sell on Amazon Germany?: The niche generates €404K/yr across 85 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the stifte niche?: 46 brands and 348 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in stifte?: Top complaints mined from reviews: Farbe, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.
When does demand for stifte peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the stifte niche?: Listings span €2.34–€39.59; the average listing price is €10.91 (sweet spot $15–$100). The average incumbent carries 4,366 reviews — the moat a new listing must climb.

stifte

stifte market data

Competition & brand share

Demand & seasonality

Top stifte search terms

Top stifte products on Amazon

Top sellers

Newest

Trending

What buyers say about stifte

What buyers love

What buyers complain about

Top return reasons

Common questions

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