Stifte
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -24.1% this quarter, so Stifte is a Maybe.
- Flapen Score
- 55 / 100Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 4655
- Market size
- €404K/yr1.7M searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 24%top-5 click share · 46 brands · 348 sellers
Flapen Score
Stifte against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stifte is stronger. Inside it, weaker.
Market
The Stifte market on Amazon at a glance
Shoppers on Amazon Germany searched for Stifte 1.7M times last year and spent an estimated €404K. The top 5 brands take 49% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €404K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €404Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- stifte1.0M searches a year
02 · Price
A sale here is worth €10.91.
Listings sell for €10.91 on average, from €2.34 to €39.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €10.91 that is €3K to €5K a year per listing.
- Average price
- €10.91under the $15 to $100 sweet spot
- Price range
- €2.34–€39.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #56 within Schreib- & Korrekturbedarf. It carries 4,366 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #56in Schreib- & Korrekturbedarf
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,366per listing
- Listings tracked
- 85
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Stifte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
348
Top-5 brand share
49%
Top 20: 85%
Top-5 click share
24%
Top 20: 56%
Open market
46%
- Brand 113%
- Brand 211%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Stifte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Stifte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stifte1.0M/yr
- stifte kinder179K/yr
- stifte set158K/yr
- malstifte94K/yr
- malstifte für erwachsene55K/yr
- coole stifte43K/yr
- besondere stifte27K/yr
- stifte schule21K/yr
- schöne stifte20K/yr
- bunte stifte16K/yr
Reviews and returns
What reviews say buyers love and hate about Stifte
We read the reviews and the return reasons for every product selling here.
“Doppelte Farben”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stifte questions
Answered from the same tracked data.









