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Stifte

Stifte shows low returns (0.5%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46

Market size 56Growth 13Conversion 27Competition 91Returns 98Price range 66Avg price 41Brand share 86Review moat 25Quality gap 35
This niche Category average · 1,305 niches

Is Stifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stifte is a €404K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 55/100.

Stifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.1% over the last 90 days and 2.1% of searches end in a purchase.

€404K

revenue / yr

Units sold / yr50K
Search volume / yr-24.1%1.7M
Conversion rate2.1%
Avg price€10.91

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers46 · 348
Top-5 product click share24%
Open market51%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 85 products

Sponsored placement94%
New entrants (1y)9· 6 succeeded
Avg rating4.5★
Avg reviews4,366

Top Stifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€8K€16K€24K€32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

348

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

24%

Top 20: 56%

Open market

46%

  • STABILO13%
  • Faber-Castell11%
  • STAEDTLER11%
  • LEGAMI8%
  • Artecho6%
  • UIXJODO5%

Stifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR2.1%Products85Brands46Top 5 Brands49%OOS Rate6.9%Rating4.5★Reviews4,366Avg BSR#56
100K60KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.9×

Top Stifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stifte1.0M/yr
  • stifte kinder179K/yr
  • stifte set158K/yr
  • malstifte94K/yr
  • malstifte für erwachsene55K/yr
  • coole stifte43K/yr
  • besondere stifte27K/yr
  • stifte schule21K/yr
  • schöne stifte20K/yr
  • bunte stifte16K/yr

What reviews say buyers love and hate about Stifte

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Farbe26%

Brilliante Farben einfach nur schön

Qualität insgesamt16%

Super Produkt

Stift/Bleistiftqualität11%

Coole Stifte

Preis-Leistungs-Verhältnis8%

Für alles andere hat man hier sehr viel Value for money

Schreiberfahrung7%

Beste Gel Kugelschreiber - schreiben sehr flüssig und schön

What buyers complain about

62% of reviews
Farbe13%

Doppelte Farben

Haltbarkeit11%

Mine bricht ständig ab

Qualität insgesamt9%

Qualität ungenügend

Preis-Leistungs-Verhältnis6%

im Vergleich teuer.

trocken/leerTinte6%

Zum Teil fast eingetrocknet

Stifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
11%
2Gesamtgröße
9%
3Funktionalität insgesamt
9%
4Geschenk Zweck
8%
5Qualität insgesamt
6%

Common Stifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stifte 55/100 on Amazon Germany — Worth a look. The niche generates €404K/yr across 85 tracked products. 6 of 9 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Stifte on Amazon Germany peaks in Aug–Nov–Dec, where the busiest month runs 2.9× the quietest.