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Step By Step Regenschutz

Fail

Buyers convert on only 0.9% of searches, so Step By Step Regenschutz is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€151K/yr390K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
32%top-5 click share · 15 brands · 91 sellers

Flapen Score

Step By Step Regenschutz against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Step By Step Regenschutz is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step By Step Regenschutz market on Amazon at a glance

Shoppers on Amazon Germany searched for Step By Step Regenschutz 390K times last year and spent an estimated €151K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.9%
Market size, estimated
€151Ka year
Peak month
September10.4× the quietest month
Top search term
step by step zubehör259K searches a year

02 · Price

A sale here is worth €41.20.

Listings sell for €41.20 on average, from €5.14 to €212.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €41.20 that is €4K to €10K a year per listing.

Average price
€41.20inside the $15 to $100 sweet spot
Price range
€5.14–€212.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #151 within Mappen, Ordner & Zubehör. It carries 571 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
48%
Out of stock, average day
4.3%
Average rank
#151in Mappen, Ordner & Zubehör
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
571per listing
Listings tracked
44

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Step By Step Regenschutz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

91

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

32%

Top 20: 78%

Open market

11%

  • Brand 171%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 11%)

Demand

Step By Step Regenschutz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.4×

Search terms

Top Step By Step Regenschutz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step by step zubehör259K/yr
  • step by step regenschutz58K/yr
  • regenschutz step by step schulranzen21K/yr
  • schulranzen zubehör7K/yr
  • step by step schulranzen zubehör8K/yr
  • regenschutz schulranzen step by step14K/yr
  • schulranzen regenschutz step by step11K/yr
  • step by step regenschutz schulranzen6K/yr
  • regenschutz step by step6K/yr

Reviews and returns

What reviews say buyers love and hate about Step By Step Regenschutz

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Step By Step Regenschutz questions

Answered from the same tracked data.