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Stempel

Fail

Buyers convert on only 1.1% of searches, so Stempel is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€158K/yr1.1M searches / yr
90-day growth
-17.2%search demand this quarter
Competition
69%top-5 click share · 13 brands · 68 sellers

Flapen Score

Stempel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stempel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stempel market on Amazon at a glance

Shoppers on Amazon Germany searched for Stempel 1.1M times last year and spent an estimated €158K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €158K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.1%
Market size, estimated
€158Ka year
Peak month
November1.6× the quietest month
Top search term
stempel426K searches a year

02 · Price

A sale here is worth €13.13.

Listings sell for €13.13 on average, from €5.63 to €25.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €13.13 that is €3K to €7K a year per listing.

Average price
€13.13under the $15 to $100 sweet spot
Price range
€5.63–€25.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #26 within Etiketten, Register & Stempel. It carries 1,580 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
53%
Out of stock, average day
3.2%
Average rank
#26in Etiketten, Register & Stempel
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,580per listing
Listings tracked
17

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stempel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

68

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 223%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 15%)

Demand

Stempel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Stempel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stempel426K/yr
  • stempel personalisiert387K/yr
  • stempelset50K/yr
  • holzstempel37K/yr
  • stempel set28K/yr
  • firmenstempel24K/yr
  • personalisierter stempel23K/yr
  • trodat stempel22K/yr
  • stamp15K/yr
  • etiketten register & stempel17K/yr

Reviews and returns

What reviews say buyers love and hate about Stempel

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stempel questions

Answered from the same tracked data.