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Stehsammler Holz

Fail

Shoppers spend an estimated $46K a year here, so Stehsammler Holz is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€46K/yr70K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
56%top-5 click share · 14 brands · 51 sellers

Flapen Score

Stehsammler Holz against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stehsammler Holz is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stehsammler Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Stehsammler Holz 70K times last year and spent an estimated €46K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.7%
Market size, estimated
€46Ka year
Peak month
August5.1× the quietest month
Top search term
stehsammler holz36K searches a year

02 · Price

A sale here is worth €17.49.

Listings sell for €17.49 on average, from €8.63 to €46.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €17.49 that is €2K to €4K a year per listing.

Average price
€17.49inside the $15 to $100 sweet spot
Price range
€8.63–€46.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #90 within Mappen, Ordner & Zubehör. It carries 179 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
68%
Out of stock, average day
1.6%
Average rank
#90in Mappen, Ordner & Zubehör
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
179per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Stehsammler Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

51

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

12%

  • Brand 126%
  • Brand 226%
  • Brand 317%
  • Brand 413%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 12%)

Demand

Stehsammler Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Stehsammler Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stehsammler holz36K/yr
  • stehordner holz17K/yr
  • stehsammler a4 holz7K/yr
  • zeitschriftensammler holz10K/yr

Reviews and returns

What reviews say buyers love and hate about Stehsammler Holz

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.5%of orders come back
“Sie sind schon recht teuer”
A buyer, on “Preis-Leistungs-Verhältnis”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stehsammler Holz questions

Answered from the same tracked data.