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Stanzer Rund

Fail

Demand is soft, at -32.4% this quarter, so Stanzer Rund is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€58K/yr110K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
33%top-5 click share · 21 brands · 62 sellers

Flapen Score

Stanzer Rund against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Stanzer Rund is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanzer Rund market on Amazon at a glance

Shoppers on Amazon Germany searched for Stanzer Rund 110K times last year and spent an estimated €58K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
4.2%
Market size, estimated
€58Ka year
Peak month
November2.3× the quietest month
Top search term
stanzer rund39K searches a year

02 · Price

A sale here is worth €12.65.

Listings sell for €12.65 on average, from €5.04 to €24.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €12.65 that is €1K to €3K a year per listing.

Average price
€12.65under the $15 to $100 sweet spot
Price range
€5.04–€24.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #111 within Hefter & Locher. It carries 952 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
14.6%
Average rank
#111in Hefter & Locher
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
952per listing
Listings tracked
43

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stanzer Rund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

62

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

33%

Top 20: 79%

Open market

30%

  • Brand 128%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Stanzer Rund search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Stanzer Rund search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanzer rund39K/yr
  • kreisstanzer23K/yr
  • stanzer kreis15K/yr
  • kreis stanzer7K/yr
  • motivstanzer kreis6K/yr
  • kreisstanzer 5cm5K/yr
  • ausstanzer rund5K/yr
  • kreisstanzer groß7K/yr
  • kreis stanzen4K/yr

Reviews and returns

What reviews say buyers love and hate about Stanzer Rund

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Benutzerfreundlichkeit”
13%of negative reviews mention “Funktionalität insgesamt”
3.3%of orders come back
“Leider nicht funktionsfähig”
A buyer, on “Funktionalität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stanzer Rund questions

Answered from the same tracked data.