Skip to content

Spitzer

prices mostly outside the sweet spot ($0.19–$10.38) — Spitzer doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 57Growth 22Conversion 80Competition 39Returns 96Price range 0Avg price 12Brand share 15Review moat 38Quality gap 37
This niche Category average · 1,305 niches

Is Spitzer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spitzer is a €443K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.

Spitzer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 8.2% of searches end in a purchase.

€443K

revenue / yr

Units sold / yr150K
Search volume / yr-5.8%1.2M
Conversion rate8.2%
Avg price€4.49

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 116
Top-5 product click share62%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews2,697

Top Spitzer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€44K€89K€133K€177K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

116

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Faber-Castell56%
  • Pelikan15%
  • STABILO13%
  • JEFURE7%
  • SimSign3%
  • DONAU2%
  • Open — no brand owns it (2 brands, 4%)

Spitzer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR8.2%Products20Brands8Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews2,697Avg BSR#19
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Top Spitzer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spitzer279K/yr
  • anspitzer208K/yr
  • anspitzer mit behälter174K/yr
  • spitzer mit dose180K/yr
  • bleistiftspitzer41K/yr
  • dosenspitzer45K/yr
  • faber castell spitzer39K/yr
  • spitzer faber castell40K/yr
  • pencil sharpener31K/yr
  • anspitzer dicke und dünne stifte26K/yr

What reviews say buyers love and hate about Spitzer

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Schärfe25%

Bester Spitzer

Qualität insgesamt15%

Super Produkt

Benutzerfreundlichkeit8%

Praktischer Spitzer

Preis-Leistungs-Verhältnis8%

Best product for this price

Effizienz7%

er funktioniert einwandfrei.

What buyers complain about

68% of reviews
Haltbarkeit17%

Mine bricht häufig ab

Qualität insgesamt12%

Kein High-End Produkt

Funktionalität insgesamt7%

Stopfunktion unzuverlässig

Gesamtgröße6%

für alle Buntstifte passt leider nicht.

Materialqualität6%

frisst unnötig Material

Spitzer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Funktionalität insgesamt
19%
3Dicke
6%
4Qualität insgesamt
4%
5Defekt Material/Teile
4%

Common Spitzer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spitzer 43/100 on Amazon Germany — Skip it. The niche generates €443K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.
Search demand for Spitzer on Amazon Germany peaks in Jul–Aug, where the busiest month runs 2.3× the quietest.