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Spitzer

Fail

Prices span $0.19–$10.38, mostly outside the sweet spot, so Spitzer is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€443K/yr1.2M searches / yr
90-day growth
-5.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 116 sellers

Flapen Score

Spitzer against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Spitzer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spitzer market on Amazon at a glance

Shoppers on Amazon Germany searched for Spitzer 1.2M times last year and spent an estimated €443K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €443K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
8.2%
Market size, estimated
€443Ka year
Peak month
August2.3× the quietest month
Top search term
spitzer279K searches a year

02 · Price

A sale here is worth €4.49.

Listings sell for €4.49 on average, from €0.19 to €10.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At €4.49 that is €27K to €36K a year per listing.

Average price
€4.49under the $15 to $100 sweet spot
Price range
€0.19–€10.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
€27K–€36K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Schreib- & Korrekturbedarf. It carries 2,697 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Schreib- & Korrekturbedarf
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,697per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Spitzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

116

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Brand 156%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Spitzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Spitzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spitzer279K/yr
  • anspitzer208K/yr
  • anspitzer mit behälter174K/yr
  • spitzer mit dose180K/yr
  • bleistiftspitzer41K/yr
  • dosenspitzer45K/yr
  • faber castell spitzer39K/yr
  • spitzer faber castell40K/yr
  • pencil sharpener31K/yr
  • anspitzer dicke und dünne stifte26K/yr

Reviews and returns

What reviews say buyers love and hate about Spitzer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Schärfe”
17%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Mine bricht häufig ab”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spitzer questions

Answered from the same tracked data.