Spitzer
FailPrices span $0.19–$10.38, mostly outside the sweet spot, so Spitzer is a Fail.
- Flapen Score
- 43 / 100Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 4643
- Market size
- €443K/yr1.2M searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 116 sellers
Flapen Score
Spitzer against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Spitzer is stronger. Inside it, weaker.
Market
The Spitzer market on Amazon at a glance
Shoppers on Amazon Germany searched for Spitzer 1.2M times last year and spent an estimated €443K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €443K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €443Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- spitzer279K searches a year
02 · Price
A sale here is worth €4.49.
Listings sell for €4.49 on average, from €0.19 to €10.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At €4.49 that is €27K to €36K a year per listing.
- Average price
- €4.49under the $15 to $100 sweet spot
- Price range
- €0.19–€10.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €27K–€36K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Schreib- & Korrekturbedarf. It carries 2,697 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Schreib- & Korrekturbedarf
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,697per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Spitzer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
116
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- Brand 156%
- Brand 215%
- Brand 313%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Spitzer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Spitzer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spitzer279K/yr
- anspitzer208K/yr
- anspitzer mit behälter174K/yr
- spitzer mit dose180K/yr
- bleistiftspitzer41K/yr
- dosenspitzer45K/yr
- faber castell spitzer39K/yr
- spitzer faber castell40K/yr
- pencil sharpener31K/yr
- anspitzer dicke und dünne stifte26K/yr
Reviews and returns
What reviews say buyers love and hate about Spitzer
We read the reviews and the return reasons for every product selling here.
“Mine bricht häufig ab”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spitzer questions
Answered from the same tracked data.









