Is spirograph profitable to sell on Amazon Germany?

The niche generates €101K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (43/100).

How competitive is the spirograph niche?

10 brands and 72 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in spirograph?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 1.4%.

When does demand for spirograph peak?

Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the spirograph niche?

Listings span €5.85–€27.68; the average listing price is €13.64 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.

spirograph

Skip it

Soft demand (-37.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good695.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.64

avg listing price — sweet spot $15–$100

Price range

Good€5.85–€27.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Okay€101K

€101K/yr · 176K searches

Growth

Bad-37.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spirograph is a €101K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

spirograph market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €82K–€109K; units × avg price
Conversion rate: 4.2%
Avg BSR: #395
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 13.8%
Avg brand age: 34 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Ravensburger28%
Spirograph27%
Party town25%
KEUGT6%
JZK3%
Uoeo2%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top spirograph search terms

spirograph81K/yr -21.4%3.2% conv.
spiral designer41K/yr -62.9%4.0% conv.
spirograph erwachsene10K/yr +13.3%2.3% conv.
spirograph kinder ab 611K/yr -39.6%3.9% conv.
spirograph kinder ab 89K/yr -56.0%2.8% conv.
spirograph kinder ab 46K/yr -37.4%2.2% conv.
spiraldesigner kinder8K/yr -51.1%4.6% conv.
spiral designer ravensburger4K/yr -48.4%8.0% conv.
spiraldesigner4K/yr -42.5%4.5% conv.
ravensburger spiral designer3K/yr -55.8%12.7% conv.

All search terms

Top spirograph products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravensburger Spiral-Designer Zeichnen Lernen für Kinder ab 6 Jahren Kreatives Zeichen-Set für farbenfrohe Spiralbilder und Mandalas

Ravensburger€10.864.4★3,785 rev

Spirograph - 33975 - Design-set in einer box - Bastelset Weiß

Spirograph€12.194.4★1,030 rev

Party town€15.164.5★274 rev

Party town€27.684.6★164 rev

Spiral Designer 26 Stück Multifunktionales Spirograph Zeichenwerkzeug Zeichenspielzeug Set farbenfrohe Spiralbilder Zeichen Set Spiralen Kreatives Zeichen Kit für Erwachsene und Kinder Malschablonen

KEUGT€9.384.1★359 rev

Newest

by launch date

Larebidtex Spiral Designer 26 Stück Multifunktionales Spirograph Zeichenwerkzeug - Multifunktionales Spirograph Zeichenwerkzeug für Erwachsene - Farbenfrohe Spiralbilder und Malschablonen

Larebidtex€7.120 rev

5mo ago

IENHDK 28 Stück Spiral Designer Multifunktionales Spirograph Set Mandala Designer Spiral Drawing Spielzeug Set Kunststoff-Malvorlagenlineal für DIY-Kunsthandwerk und Skizzen

IENHDK€7.435 rev

6mo ago

Wafuesh Spiral Designer 26 Teile Multifunktionales Spiral Designer Set Für Kreatives Zeichnen Farbenfrohe Malschablonen Erwachsene für Künstler Schablone Spirale Kreise Malen

Wafuesh€7.332 rev

8mo ago

LEAZZLE Spiral Designer 28 Stück Multifunktionales Spirograph Set Spiral Drawing Spielzeug Set Mandala Designer für Kinder Spirograph Kinder ab 8 Zeichenschablonen Malschablonen (weiß)

LEAZZLE€10.45202 rev

2y ago

Spirograph - Neon

Spirograph€11.1045 rev

2y ago

What buyers say about spirograph

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis31%

“Spaßig”

Geschenk Zweck19%

“Super Geschenk”

Qualität insgesamt10%

“Gute Ware”

Design insgesamt10%

“Gutes Spiral Designer”

beworben Vs Tatsächliches Produkt8%

“Genau so wie es abgebildet ist”

Materialqualität4%

“Recht bruchfestes Material”

Grobmotorische Fähigkeiten2%

“Tolle Beschäftigung für die Motorik”

Lackqualität2%

“Es macht Spaß damit zu spielen und malen”

Portabilität2%

“Der kleine Koffer ist echt praktisch wenn man unterwegs ist”

Preis-Leistungs-Verhältnis1%

“sie ist für den Preis absolut ok.”

What buyers complain about

Preis-Leistungs-Verhältnis39%

“Völlig überteuert - wie so oft bei RAVENSBURGER”

Qualität insgesamt26%

“Einfach Unverschämt”

Gesamtgröße8%

“Ein normales DIN-A4-Blatt passt schlicht nicht hinein”

Geschenk Zweck5%

“kann nicht verschenkt werden”

Materialqualität3%

“Das Material besteht größtenteils aus transparentem Kunststoff”

Top return reasons

Geschenk Zweck32%

Gesamtgröße13%

Funktionalität insgesamt10%

Haftung/Klebrigkeit9%

Defekt Material/Teile8%

Qualität insgesamt5%

beworben Vs Tatsächliches Produkt4%

Produktzustand3%

Materialqualität2%

Preis-Leistungs-Verhältnis2%

Common questions

Is spirograph profitable to sell on Amazon Germany?: The niche generates €101K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (43/100).
How competitive is the spirograph niche?: 10 brands and 72 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in spirograph?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 1.4%.
When does demand for spirograph peak?: Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the spirograph niche?: Listings span €5.85–€27.68; the average listing price is €13.64 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.