Is Spirograph profitable to sell on Amazon Germany?

Flapen scores Spirograph 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €101K a year across 19 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -37.5% in the last 90 days.

How competitive is the Spirograph niche on Amazon Germany?

10 brands and 72 sellers compete in Spirograph on Amazon Germany. The top 5 Spirograph products take 65% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Spirograph?

Spirograph buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Gesamtgröße. An estimated 1.4% of orders come back.

When does demand for Spirograph peak?

Search demand for Spirograph on Amazon Germany peaks in Nov–Dec, and the busiest month runs 5.6× the quietest.

What does it cost to enter the Spirograph niche?

Spirograph sells for €13.64 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.85 to €27.68. The average product has 696 reviews, the count a new listing must catch up to.

Spirograph

Fail

Demand is soft, at -37.5% this quarter, so Spirograph is a Fail.

Flapen Score: 43
43 / 100Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size: €101K/yr176K searches / yr
90-day growth: -37.5%search demand this quarter
Competition: 65%top-5 click share · 10 brands · 72 sellers

Flapen Score

Spirograph against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Spirograph is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Spirograph market on Amazon at a glance

Shoppers on Amazon Germany searched for Spirograph 176K times last year and spent an estimated €101K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months: 176K
Growth, 90 days vs prior 90: -37.5%
Conversion, latest week: 4.2%
Market size, estimated: €101Ka year
Peak month: December5.6× the quietest month
Top search term: spirograph81K searches a year

02 · Price

A sale here is worth €13.64.

Listings sell for €13.64 on average, from €5.85 to €27.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.64 that is €3K to €7K a year per listing.

Average price: €13.64under the $15 to $100 sweet spot
Price range: €5.85–€27.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #395 within Künstler- & Bastelbedarf. It carries 696 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 47%
Prime listings: 100%
Out of stock, average day: 13.8%
Average rank: #395in Künstler- & Bastelbedarf
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 696per listing
Listings tracked: 19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Spirograph products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 128%
Brand 227%
Brand 325%
Brand 46%
Brand 53%
Brand 62%
Open — no brand owns it (4 brands, 9%)

Demand

Spirograph search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Spirograph search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

spirograph81K/yr -21.4%3.2% conv.
spiral designer41K/yr -62.9%4.0% conv.
spirograph erwachsene10K/yr +13.3%2.3% conv.
spirograph kinder ab 611K/yr -39.6%3.9% conv.
spirograph kinder ab 89K/yr -56.0%2.8% conv.
spirograph kinder ab 46K/yr -37.4%2.2% conv.
spiraldesigner kinder8K/yr -51.1%4.6% conv.
spiral designer ravensburger4K/yr -48.4%8.0% conv.
spiraldesigner4K/yr -42.5%4.5% conv.
ravensburger spiral designer3K/yr -55.8%12.7% conv.

Reviews and returns

What reviews say buyers love and hate about Spirograph

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Spaß/Unterhaltungserlebnis”

39%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.4%of orders come back

“Völlig überteuert - wie so oft bei RAVENSBURGER”

A buyer, on “Preis-Leistungs-Verhältnis”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Spirograph questions

Answered from the same tracked data.

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