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Sorgenwürmchen

Fail

Shoppers spend an estimated $9K a year here, so Sorgenwürmchen is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€9K/yr61K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
39%top-5 click share · 25 brands · 28 sellers

Flapen Score

Sorgenwürmchen against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Sorgenwürmchen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorgenwürmchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sorgenwürmchen 61K times last year and spent an estimated €9K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
1.6%
Market size, estimated
€9Ka year
Peak month
December3.1× the quietest month
Top search term
sorgenwürmchen20K searches a year

02 · Price

A sale here is worth €9.08.

Listings sell for €9.08 on average, from €4.03 to €16.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €9.08 that is €0 to €908 a year per listing.

Average price
€9.08under the $15 to $100 sweet spot
Price range
€4.03–€16.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€908
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,426 within Umschläge & Versandzubehör. It carries 224 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
86%
Out of stock, average day
14.5%
Average rank
#1,426in Umschläge & Versandzubehör
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
224per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sorgenwürmchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

28

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

39%

Top 20: 84%

Open market

40%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Sorgenwürmchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Sorgenwürmchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorgenwürmchen20K/yr
  • glückswürmchen17K/yr
  • sorgenwürmchen zubehör15K/yr
  • glückswürmchen zubehör5K/yr
  • sorgenwürmchen gehäkelt3K/yr

Reviews and returns

What reviews say buyers love and hate about Sorgenwürmchen

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sorgenwürmchen questions

Answered from the same tracked data.