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Sketchbook

soft demand (-20.3% this quarter) — Sketchbook doesn't clear our bar today.

Flapen Score

47
Skip it

Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46

Market size 43Growth 15Conversion 52Competition 76Returns 97Price range 15Avg price 22Brand share 53Review moat 56Quality gap 24
This niche Category average · 1,305 niches

Is Sketchbook profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sketchbook is a €227K/yr Amazon Germany market (690K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 4.2% of searches end in a purchase.

€227K

revenue / yr

Units sold / yr40K
Search volume / yr-20.3%690K
Conversion rate4.2%
Avg price€7.84

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers22 · 107
Top-5 product click share39%
Open market27%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement73%
New entrants (1y)10· 0 succeeded
Avg rating4.6★
Avg reviews1,251

Top Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€7K€14K€20K€27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

107

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

39%

Top 20: 74%

Open market

24%

  • WSICSE31%
  • Kangaro15%
  • STATIONERY ISLAND14%
  • String & Space7%
  • M MERCEO6%
  • ARTWAY3%

Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume690KCVR4.2%Products49Brands22Top 5 Brands73%OOS Rate2.3%Rating4.6★Reviews1,251Avg BSR#48
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sketchbook151K/yr
  • skizzenbuch133K/yr
  • skizzenbuch a596K/yr
  • skizzenbuch a4118K/yr
  • sketchbook a539K/yr
  • zeichenbuch38K/yr
  • sketch book26K/yr
  • sketchbook a424K/yr
  • drawing book14K/yr
  • zeichen buch8K/yr

What reviews say buyers love and hate about Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt30%

Super Produkt

Zeichenerfahrung18%

Mega Sketchbook

Preis-Leistungs-Verhältnis8%

Super Preis/Leistung

Stärke8%

Solide

beworben Vs Tatsächliches Produkt5%

Erwartungen erfüllt

What buyers complain about

60% of reviews
Gesamtgröße15%

Die Grösse ist viel zu klein

Qualität insgesamt9%

Ganz schlechte Qualität

Haltbarkeit6%

Leider löst sich das Blatt beim umschlagen unten an der Perforation unbeabsichtigt einige Zentimeter

Farbe6%

die Farben sind zwar nicht Crazy strahlend

Preis-Leistungs-Verhältnis6%

bisl teuer

Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Qualität insgesamt
13%
3Dünn
7%
4beworben Vs Tatsächliches Produkt
7%
5Gewicht schwer
6%

Common Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sketchbook 47/100 on Amazon Germany — Skip it. The niche generates €227K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for Sketchbook on Amazon Germany peaks in Dec, where the busiest month runs 1.8× the quietest.