Sketchbook
FailDemand is soft, at -20.3% this quarter, so Sketchbook is a Fail.
- Flapen Score
- 47 / 100Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 4647
- Market size
- €227K/yr690K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 39%top-5 click share · 22 brands · 107 sellers
Flapen Score
Sketchbook against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Sketchbook is stronger. Inside it, weaker.
Market
The Sketchbook market on Amazon at a glance
Shoppers on Amazon Germany searched for Sketchbook 690K times last year and spent an estimated €227K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.
- Searches, last 12 months
- 690K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €227Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- sketchbook151K searches a year
02 · Price
A sale here is worth €7.84.
Listings sell for €7.84 on average, from €2.53 to €17.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €7.84 that is €4K to €6K a year per listing.
- Average price
- €7.84under the $15 to $100 sweet spot
- Price range
- €2.53–€17.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #48 within Papierprodukte. It carries 1,251 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #48in Papierprodukte
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,251per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sketchbook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
107
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
39%
Top 20: 74%
Open market
24%
- Brand 131%
- Brand 215%
- Brand 314%
- Brand 47%
- Brand 56%
- Brand 63%
Demand
Sketchbook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Sketchbook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sketchbook151K/yr
- skizzenbuch133K/yr
- skizzenbuch a596K/yr
- skizzenbuch a4118K/yr
- sketchbook a539K/yr
- zeichenbuch38K/yr
- sketch book26K/yr
- sketchbook a424K/yr
- drawing book14K/yr
- zeichen buch8K/yr
Reviews and returns
What reviews say buyers love and hate about Sketchbook
We read the reviews and the return reasons for every product selling here.
“Die Grösse ist viel zu klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sketchbook questions
Answered from the same tracked data.









