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Sketchbook

Fail

Demand is soft, at -20.3% this quarter, so Sketchbook is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€227K/yr690K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
39%top-5 click share · 22 brands · 107 sellers

Flapen Score

Sketchbook against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Sketchbook is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketchbook market on Amazon at a glance

Shoppers on Amazon Germany searched for Sketchbook 690K times last year and spent an estimated €227K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
4.2%
Market size, estimated
€227Ka year
Peak month
December1.8× the quietest month
Top search term
sketchbook151K searches a year

02 · Price

A sale here is worth €7.84.

Listings sell for €7.84 on average, from €2.53 to €17.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €7.84 that is €4K to €6K a year per listing.

Average price
€7.84under the $15 to $100 sweet spot
Price range
€2.53–€17.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #48 within Papierprodukte. It carries 1,251 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#48in Papierprodukte
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,251per listing
Listings tracked
49

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

107

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

39%

Top 20: 74%

Open market

24%

  • Brand 131%
  • Brand 215%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketchbook151K/yr
  • skizzenbuch133K/yr
  • skizzenbuch a596K/yr
  • skizzenbuch a4118K/yr
  • sketchbook a539K/yr
  • zeichenbuch38K/yr
  • sketch book26K/yr
  • sketchbook a424K/yr
  • drawing book14K/yr
  • zeichen buch8K/yr

Reviews and returns

What reviews say buyers love and hate about Sketchbook

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Die Grösse ist viel zu klein”
A buyer, on “Gesamtgröße”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sketchbook questions

Answered from the same tracked data.