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Schwarzes Papier

Fail

Prices span $2.77–$10.04, mostly outside the sweet spot, so Schwarzes Papier is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€79K/yr85K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
57%top-5 click share · 20 brands · 45 sellers

Flapen Score

Schwarzes Papier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schwarzes Papier is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarzes Papier market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarzes Papier 85K times last year and spent an estimated €79K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
13.8%
Market size, estimated
€79Ka year
Peak month
November3.6× the quietest month
Top search term
schwarzes papier18K searches a year

02 · Price

A sale here is worth €6.68.

Listings sell for €6.68 on average, from €2.77 to €10.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €6.68 that is €3K to €5K a year per listing.

Average price
€6.68under the $15 to $100 sweet spot
Price range
€2.77–€10.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #299 within Papierprodukte. It carries 628 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#299in Papierprodukte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
628per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Schwarzes Papier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

45

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

36%

  • Brand 115%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Schwarzes Papier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Schwarzes Papier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwarzes papier18K/yr
  • tonpapier schwarz14K/yr
  • schwarze pappe9K/yr
  • schwarzes papier a49K/yr
  • papier schwarz6K/yr
  • schwarzes tonpapier a46K/yr
  • schwarzes tonpapier5K/yr
  • tonpapier schwarz a45K/yr
  • pappe schwarz3K/yr
  • black paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarzes Papier

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Falten”
0.5%of orders come back
“Ok. Lässt sich nicht gut falten man sieht immer Fingerabdrücke”
A buyer, on “Falten”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schwarzes Papier questions

Answered from the same tracked data.