Is schwarzes papier profitable to sell on Amazon Germany?

The niche generates €79K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (47/100).

How competitive is the schwarzes papier niche?

20 brands and 45 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in schwarzes papier?

Top complaints mined from reviews: Falten, Papierqualität, Farbverblassen/Verfärbung. The return rate is 0.5%.

When does demand for schwarzes papier peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the schwarzes papier niche?

Listings span €2.77–€10.04; the average listing price is €6.68 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

schwarzes papier

Skip it

Prices mostly outside the sweet spot ($2.77–$10.04) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good628.45

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€79K

€79K/yr · 85K searches

Avg price

Bad€6.68

avg listing price — sweet spot $15–$100

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Price range

Bad€2.77–€10.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, schwarzes papier is a €79K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schwarzes papier market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €84K–€100K; units × avg price
Conversion rate: 13.8%
Avg BSR: #299
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 16.3%
Avg brand age: 46 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

36%

Pelikan15%
TownStix13%
AZVIEY13%
ELES VIDA11%
TYOREW7%
OfficeTree6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top schwarzes papier search terms

schwarzes papier18K/yr -21.4%9.7% conv.
tonpapier schwarz14K/yr -34.2%14.5% conv.
schwarze pappe9K/yr -4.5%6.2% conv.
schwarzes papier a49K/yr -30.2%16.1% conv.
papier schwarz6K/yr -22.2%8.8% conv.
schwarzes tonpapier a46K/yr -37.0%23.2% conv.
schwarzes tonpapier5K/yr -4.5%15.3% conv.
tonpapier schwarz a45K/yr -34.6%20.0% conv.
pappe schwarz3K/yr -2.2%8.0% conv.
black paper3K/yr -18.3%6.3% conv.

All search terms

Top schwarzes papier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pelikan schwarzer Zeichen und Bastelblock A4 120g;m 20 Blatt 1 Stück

Pelikan€3.274.8★51 rev

50 Blatt 120g - Tonpapier Schwarz A4 Bastelpapier Druckerpapier zum Basteln Schwarzes Papier

TownStix€4.984.7★800 rev

25 Blatt Tonpapier Schwarz 250g/m Tonkarton - DIN A4 Bastelkarton für Malen Kartenherstellung Einladungen Scrapbook Basteln

AZVIEY€5.834.8★656 rev

100 Stück Schwarz TONZEICHENpapier A4 130g stark Schwarze Blätter Bastel Bogen - Vollschwarz Stabiles Zeichenpapier Pappe zum Basteln Zeichenkarton - DIY - Kreativ Zubehör für Fotoalben

ELES VIDA€10.044.7★1,752 rev

100 Blatt Tonpapier Schwarz A4 120g/m Bastelpapier Origami Papier Tonkarton für Diy Origami und Bastelprojekte

TYOREW€7.804.6★322 rev

Newest

by launch date

120 Stück Kartonpapier A4 Schwarz Papier 120g Schwarz Dickes Papier A4 zum Drucken 120 g/m Bastelpapier Bastelkarton Cardstock Papiers Fotokarton für Fotoalben Menükarten Scrapbooking

LONGERSIZHAN€6.965 rev

3mo ago

100x Blatt A4 Tonpapier - 220 g/m Papier - Tonkarton schwarz Bastelpapier & Bastelkarton zum Basteln & Gestalten - Schwarzes Papier

DIYtastic€9.03273 rev

5mo ago

100x Blatt A4 Tonpapier - 220 g/m Papier - Tonkarton Bastelpapier & Bastelkarton zum Basteln & Gestalten - schwarz Papier (100x Tonpapier schwarz)

TK Gruppe Timo Klingler€8.951,735 rev

6mo ago

100 Blatt Schwarzes Papier A4 Tonpapier Schwarz Schwarzes Tonpapier A4 Tonzeichenpapier 120 g/m Bastelkarton zum Basteln Zeichnen Origami & DIY-Projekte

IMALPQPP€8.0121 rev

8mo ago

Schwarzer Bastelkarton 21.59 x 27.94 CM Druckerpapier Kartonpapier 40 Blatt Dicker Karton für Bastelarbeiten Handwerk Zeichnen Visitenkarten Einladungen Speisekarten DIY-Kartenherstellung

Roneky€5.7654 rev

8mo ago

What buyers say about schwarzes papier

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Qualität”

Papierqualität19%

“Das Papier habe ich für meinen Sohn gekauft”

beworben Vs Tatsächliches Produkt16%

“Alles wie es sein soll”

Zeichenerfahrung10%

“Super zum zeichnen immer wieder gerne”

Dicke4%

“Dicker Beastelkarton, alles Bestens, Danke”

Papierhelligkeit3%

“Schönes schwarzes Papier”

Materialqualität3%

“Sehr gutes künstlerisches Material”

Gesamt anzeigen3%

“Perfekt für Fensterbilder”

Flexibilität2%

“noch flexibel genug zum Falten und Schneiden”

Geschenk Zweck1%

“Schönes Geschenk papier”

What buyers complain about

Falten14%

“Ok. Lässt sich nicht gut falten man sieht immer Fingerabdrücke”

Papierqualität14%

“Das Folienmaterial reißt auf der Stapel verteilt sich und alle Papiere haben an nahezu allen Ecken Eselsohren und Kratzspuren”

Farbverblassen/Verfärbung14%

“Nicht richtig durchfärbt”

Qualität insgesamt14%

“Keine gute Qualität”

Dicke10%

“U. a. dadurch, dass es so dünn ist und man sieht sofort seine Fingerabdrücke darauf (und das trotz trockener und sauberer Hände).”

Materialqualität7%

“man merkt das es billiges Material ist.”

Steifheit7%

“Etwas steif”

Top return reasons

Dünn29%

Gesamtgröße26%

Papierqualität9%

Farbe9%

Funktionalität insgesamt5%

Kompatibilität – insgesamt4%

Qualität insgesamt4%

Doppelseitiger Druck2%

Fleckenbeständigkeit2%

Dicke2%

Common questions

Is schwarzes papier profitable to sell on Amazon Germany?: The niche generates €79K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (47/100).
How competitive is the schwarzes papier niche?: 20 brands and 45 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in schwarzes papier?: Top complaints mined from reviews: Falten, Papierqualität, Farbverblassen/Verfärbung. The return rate is 0.5%.
When does demand for schwarzes papier peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the schwarzes papier niche?: Listings span €2.77–€10.04; the average listing price is €6.68 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.