Is schwarzer stift profitable to sell on Amazon Germany?

The niche generates €68K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).

How competitive is the schwarzer stift niche?

12 brands and 90 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in schwarzer stift?

Top complaints mined from reviews: Haltbarkeit, Schreiberfahrung, Qualität insgesamt. The return rate is 0.3%.

When does demand for schwarzer stift peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.0× the quietest.

What does it cost to enter the schwarzer stift niche?

Listings span €1.20–€11.97; the average listing price is €6.13 (sweet spot $15–$100). The average incumbent carries 5,293 reviews — the moat a new listing must climb.

schwarzer stift

Skip it

Prices mostly outside the sweet spot ($1.20–$11.97) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,292.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad€68K

€68K/yr · 85K searches

Avg price

Bad€6.13

avg listing price — sweet spot $15–$100

Price range

Bad€1.20–€11.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schwarzer stift is a €68K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schwarzer stift market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €77K–€92K; units × avg price
Conversion rate: 12.9%
Avg BSR: #149
Page quality: 0%
Prime: 95%
Sponsored: 65%
Out of stock: 1.4%
Avg brand age: 61 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

STABILO65%
Artistro6%
Colortime4%
Amazon Basics4%
edding4%
Gelanty4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Open Trend

Top schwarzer stift search terms

filzstift schwarz27K/yr -12.6%10.2% conv.
schwarze filzstifte15K/yr -15.6%12.5% conv.
schwarzer filzstift14K/yr +0.8%11.6% conv.
filzstifte schwarz12K/yr -33.0%11.2% conv.
stabilo filzstifte schwarz7K/yr -10.7%13.4% conv.
stabilo pen 68 schwarz7K/yr -2.9%17.8% conv.
filzstifte schwarz set4K/yr -26.0%11.8% conv.

All search terms

Top schwarzer stift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STABILO - Filzstift - power - 12er Pack - schwarz

STABILO€5.844.7★2,287 rev

STABILO - Premium-Filzstift - Pen 68-10er Pack - schwarz

STABILO€8.454.8★3,667 rev

Premium-Filzstift - STABILO Pen 68 - Einzelstift - schwarz

STABILO€2.514.8★3,667 rev

STABILO - Filzschreiber - pointMax - 4er Blister - schwarz

STABILO€4.904.7★2,451 rev

Artistro 5 Schwarze Acrylstifte für Stein Stoff Holz Glas Dekoration Dual Tip (Dot & Fein) Acrylmarker für Malbücher für Erwachsene Teenager und Kinder Bastel- & Kunstbedarf Set

Artistro€6.384.5★592 rev

Newest

by launch date

Vakki 12 Stück Filzstift Schwarz Dual Brush Pen Fineliner Schwarz(0.4mm) + Pinselspitze (1-2mm) Wasserbasis-Tinte Schnell trocknend Ideal zum Zeichnen Skizzieren

Vakki€7.171,384 rev

3mo ago

Thboxes 12 Pack Dual Brush Pen Set Filzstifte Dicke und Dünne Pinselstifte Fineliner Schwarz Wasserbasierte Marker Filzstifte Erwachsen Malen Zeichnen Handlettering Journaling Schulanfang Geschenk

Thboxes€5.05410 rev

7mo ago

IMALPQPP 12 Stück schwarze filzstifte filzstifte dicke und dünne dual brush pen set fineliner schwarz Ideal zum Zeichnen Skizzieren und Malen

IMALPQPP€6.8428 rev

7mo ago

Artistro 5 Schwarze Acrylstifte für Stein Stoff Holz Glas Dekoration Dual Tip (Dot & Fein) Acrylmarker für Malbücher für Erwachsene Teenager und Kinder Bastel- & Kunstbedarf Set

Artistro€6.38592 rev

2y ago

STABILO - Multi-Liner-Set - Creative Tips - ARTY - 5er Pack - schwarz

STABILO€4.50458 rev

2y ago

What buyers say about schwarzer stift

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis25%

“Günstig und machen ihren Job”

Schreiberfahrung18%

“Sie schreiben gut”

Qualität insgesamt13%

“Stabilo steht für Qualität”

Stift/Bleistiftqualität10%

“Tolle Permanentmarker die lange halten schöner glatter Farbverlauf einziges Manko das sie leider abfärben wenn ich mit Markern Darüberfarbe Filzstifte und brushpens hingegen funktionieren toll zum Malen und zeichnen ideal und alternative zu einem Edding”

Zeichenerfahrung7%

“Super stifte zum Comic malen”

beworben Vs Tatsächliches Produkt5%

“Wie angeboten”

Wischfestigkeit4%

“Hält gut verschmiert nicht”

Materialqualität4%

“Gutes Gebrauchsmaterial”

Farbe4%

“Tolle Ergänzung zu farbigen Acrylmarkern”

Büro-Benutzerfreundlichkeit3%

“Perfekt für Einzelhandel”

What buyers complain about

Haltbarkeit20%

“Haltbarkeit zu kurz”

Schreiberfahrung12%

“schreibt nicht mehr sauber”

Qualität insgesamt12%

“Schlechte Qualität”

Feder-/Spitzenqualität12%

“Etwas ungewohnte Spitze”

Funktionalität insgesamt9%

“Funktioniert leider nicht”

Feucht/Trocken7%

“Die Stifte sind innerhalb kurzer Zeit leider alle eingetrocknet”

Farbe7%

“und die sind nicht richtig schwarz,”

Papierqualität3%

“schlägt auf Papier durch”

Gesamtgröße3%

“Für den einen passend für den anderen nicht”

Geruch2%

“Zu starker Geruch”

Top return reasons

Farbe27%

Qualität insgesamt10%

Wasserbeständigkeit8%

Gesamtgröße8%

Funktionalität insgesamt7%

Dicke7%

Dünn6%

Feder-/Spitzenqualität5%

Wischfestigkeit3%

Schreiberfahrung3%

Common questions

Is schwarzer stift profitable to sell on Amazon Germany?: The niche generates €68K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).
How competitive is the schwarzer stift niche?: 12 brands and 90 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in schwarzer stift?: Top complaints mined from reviews: Haltbarkeit, Schreiberfahrung, Qualität insgesamt. The return rate is 0.3%.
When does demand for schwarzer stift peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.0× the quietest.
What does it cost to enter the schwarzer stift niche?: Listings span €1.20–€11.97; the average listing price is €6.13 (sweet spot $15–$100). The average incumbent carries 5,293 reviews — the moat a new listing must climb.