How competitive is the Schwarzer Stift niche on Amazon Germany?

12 brands and 90 sellers compete in Schwarzer Stift on Amazon Germany. The top 5 Schwarzer Stift products take 64% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Schwarzer Stift?

Schwarzer Stift buyers on Amazon Germany complain most about Haltbarkeit, Schreiberfahrung, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Schwarzer Stift niche?

Schwarzer Stift sells for €6.13 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.20–€11.97. The average incumbent carries 5,293 reviews — the moat a new listing must climb.

Schwarzer Stift

prices mostly outside the sweet spot ($1.20–$11.97) — Schwarzer Stift doesn't clear our bar today.

Flapen Score

Skip it

Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46

This niche Category average · 1,305 niches

Is Schwarzer Stift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarzer Stift is a €68K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.

Schwarzer Stift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 12.9% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr15K

Search volume / yr-14.6%85K

Conversion rate12.9%

Avg price€6.13

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 90

Top-5 product click share64%

Open market17%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Schwarzer Stift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STABILO - Filzstift - power - 12er Pack - schwarz

Price: €5.84
Rating: 4.7/5
Reviews: 2,287
Age: 8y ago

STABILO - Premium-Filzstift - Pen 68-10er Pack - schwarz

Price: €8.45
Rating: 4.8/5
Reviews: 3,667
Age: 19y ago

Premium-Filzstift - STABILO Pen 68 - Einzelstift - schwarz

Price: €2.51
Rating: 4.8/5
Reviews: 3,667
Age: 19y ago

STABILO - Filzschreiber - pointMax - 4er Blister - schwarz

Price: €4.90
Rating: 4.7/5
Reviews: 2,451
Age: 8y ago

Artistro 5 Schwarze Acrylstifte für Stein Stoff Holz Glas Dekoration Dual Tip (Dot & Fein) Acrylmarker für Malbücher für Erwachsene Teenager und Kinder Bastel- & Kunstbedarf Set

Price: €6.38
Rating: 4.5/5
Reviews: 592
Age: 2y ago

Newest

by launch date

Vakki 12 Stück Filzstift Schwarz Dual Brush Pen Fineliner Schwarz(0.4mm) + Pinselspitze (1-2mm) Wasserbasis-Tinte Schnell trocknend Ideal zum Zeichnen Skizzieren

Price: €7.17
Rating: 4.5/5
Reviews: 1,384
Age: 3mo ago

Thboxes 12 Pack Dual Brush Pen Set Filzstifte Dicke und Dünne Pinselstifte Fineliner Schwarz Wasserbasierte Marker Filzstifte Erwachsen Malen Zeichnen Handlettering Journaling Schulanfang Geschenk

Price: €5.05
Rating: 4.3/5
Reviews: 410
Age: 7mo ago

IMALPQPP 12 Stück schwarze filzstifte filzstifte dicke und dünne dual brush pen set fineliner schwarz Ideal zum Zeichnen Skizzieren und Malen

Price: €6.84
Rating: 3.7/5
Reviews: 28
Age: 7mo ago

Artistro 5 Schwarze Acrylstifte für Stein Stoff Holz Glas Dekoration Dual Tip (Dot & Fein) Acrylmarker für Malbücher für Erwachsene Teenager und Kinder Bastel- & Kunstbedarf Set

Price: €6.38
Rating: 4.5/5
Reviews: 592
Age: 2y ago

STABILO - Multi-Liner-Set - Creative Tips - ARTY - 5er Pack - schwarz

Price: €4.50
Rating: 4.7/5
Reviews: 458
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

STABILO65%
Artistro6%
Colortime4%
Amazon Basics4%
edding4%
Gelanty4%
Open — no brand owns it (6 brands, 13%)

Schwarzer Stift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR12.9%Products20Brands12Top 5 Brands83%OOS Rate1.4%Rating4.5★Reviews5,293Avg BSR#149

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Top Schwarzer Stift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filzstift schwarz27K/yr -12.6%10.2% conv.
schwarze filzstifte15K/yr -15.6%12.5% conv.
schwarzer filzstift14K/yr +0.8%11.6% conv.
filzstifte schwarz12K/yr -33.0%11.2% conv.
stabilo filzstifte schwarz7K/yr -10.7%13.4% conv.
stabilo pen 68 schwarz7K/yr -2.9%17.8% conv.
filzstifte schwarz set4K/yr -26.0%11.8% conv.

What reviews say buyers love and hate about Schwarzer Stift

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Preis-Leistungs-Verhältnis25%

“Günstig und machen ihren Job”

Schreiberfahrung18%

“Sie schreiben gut”

Qualität insgesamt13%

“Stabilo steht für Qualität”

Stift/Bleistiftqualität10%

“Tolle Permanentmarker die lange halten schöner glatter Farbverlauf einziges Manko das sie leider abfärben wenn ich mit Markern Darüberfarbe Filzstifte und brushpens hingegen funktionieren toll zum Malen und zeichnen ideal und alternative zu einem Edding”

Zeichenerfahrung7%

“Super stifte zum Comic malen”

What buyers complain about

88% of reviews

Haltbarkeit20%

“Haltbarkeit zu kurz”

Schreiberfahrung12%

“schreibt nicht mehr sauber”

Qualität insgesamt12%

“Schlechte Qualität”

Feder-/Spitzenqualität12%

“Etwas ungewohnte Spitze”

Funktionalität insgesamt9%

“Funktioniert leider nicht”

Schwarzer Stift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

27%

2Qualität insgesamt

10%

3Wasserbeständigkeit

4Gesamtgröße

5Funktionalität insgesamt

Common Schwarzer Stift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarzer Stift 40/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.