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Schwarzer Stift

Fail

Prices span $1.20–$11.97, mostly outside the sweet spot, so Schwarzer Stift is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€68K/yr85K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
64%top-5 click share · 12 brands · 90 sellers

Flapen Score

Schwarzer Stift against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schwarzer Stift is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarzer Stift market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarzer Stift 85K times last year and spent an estimated €68K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
12.9%
Market size, estimated
€68Ka year
Peak month
August6.0× the quietest month
Top search term
filzstift schwarz27K searches a year

02 · Price

A sale here is worth €6.13.

Listings sell for €6.13 on average, from €1.20 to €11.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €6.13 that is €3K to €5K a year per listing.

Average price
€6.13under the $15 to $100 sweet spot
Price range
€1.20–€11.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #149 within Schreib- & Korrekturbedarf. It carries 5,293 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
1.4%
Average rank
#149in Schreib- & Korrekturbedarf
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
5,293per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Schwarzer Stift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

90

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

  • Brand 165%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Schwarzer Stift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top Schwarzer Stift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filzstift schwarz27K/yr
  • schwarze filzstifte15K/yr
  • schwarzer filzstift14K/yr
  • filzstifte schwarz12K/yr
  • stabilo filzstifte schwarz7K/yr
  • stabilo pen 68 schwarz7K/yr
  • filzstifte schwarz set4K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarzer Stift

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Preis-Leistungs-Verhältnis”
20%of negative reviews mention “Haltbarkeit”
0.3%of orders come back
“Haltbarkeit zu kurz”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schwarzer Stift questions

Answered from the same tracked data.