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Schulplaner 2023 2024

Fail

The top 5 brands take 94% of clicks, so Schulplaner 2023 2024 is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€66K/yr492K searches / yr
90-day growth
+44.3%search demand this quarter
Competition
35%top-5 click share · 12 brands · 65 sellers

Flapen Score

Schulplaner 2023 2024 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schulplaner 2023 2024 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schulplaner 2023 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Schulplaner 2023 2024 492K times last year and spent an estimated €66K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
+44.3%
Conversion, latest week
2.1%
Market size, estimated
€66Ka year
Peak month
August21.0× the quietest month
Top search term
hausaufgabenheft270K searches a year

02 · Price

A sale here is worth €6.24.

Listings sell for €6.24 on average, from €2.43 to €20.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.24 that is €2K to €3K a year per listing.

Average price
€6.24under the $15 to $100 sweet spot
Price range
€2.43–€20.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #362 within Kalender, Planer & Organizer. It carries 248 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
28.4%
Average rank
#362in Kalender, Planer & Organizer
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
248per listing
Listings tracked
57

04 · Newcomers

6 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Schulplaner 2023 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

65

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 67%

Open market

5%

  • Brand 158%
  • Brand 217%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 5%)

Demand

Schulplaner 2023 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 21.0×

Search terms

Top Schulplaner 2023 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hausaufgabenheft270K/yr
  • schulplaner69K/yr
  • hausaufgabenheft gymnasium29K/yr
  • schülerkalender41K/yr
  • hausaufgabenheft mit datum14K/yr
  • hausaufgabenheft mädchen12K/yr
  • hausaufgaben heft13K/yr
  • häfft hausaufgabenheft10K/yr
  • schülerplaner16K/yr
  • hausaufgabenheft a58K/yr

Reviews and returns

What reviews say buyers love and hate about Schulplaner 2023 2024

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Design insgesamt”
11%of negative reviews mention “Dicke”
0.7%of orders come back
“Das "Häfft" besteht dabei größtenteils aus dünnem Recyclingpapier, wie man es von früher vielleicht aus den "Lustigen Taschenbüchern" und anderen Comics gewohnt ist.”
A buyer, on “Dicke”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schulplaner 2023 2024 questions

Answered from the same tracked data.