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Schulordner

Fail

The top 5 brands take 100% of clicks, so Schulordner is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€312K/yr346K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
61%top-5 click share · 5 brands · 71 sellers

Flapen Score

Schulordner against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schulordner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schulordner market on Amazon at a glance

Shoppers on Amazon Germany searched for Schulordner 346K times last year and spent an estimated €312K. All 5 brands take every click. Demand peaks in Jan–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €312K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
6.8%
Market size, estimated
€312Ka year
Peak month
September2.3× the quietest month
Top search term
leitz ordner161K searches a year

02 · Price

A sale here is worth €13.21.

Listings sell for €13.21 on average, from €4.99 to €28.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €13.21 that is €13K to €17K a year per listing.

Average price
€13.21under the $15 to $100 sweet spot
Price range
€4.99–€28.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€13K–€17K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Ringbücher & Zubehör. It carries 2,275 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#28in Ringbücher & Zubehör
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
2,275per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Schulordner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 35%
  • Brand 42%
  • Brand 51%

Demand

Schulordner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Schulordner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leitz ordner161K/yr
  • leitz ordner breit93K/yr
  • ordner leitz24K/yr
  • leitz ordner a418K/yr
  • ordner mit register19K/yr
  • ordner a4 leitz13K/yr
  • ordner a4 breit leitz6K/yr
  • aktenordner leitz3K/yr
  • leitz ordner schwarz3K/yr
  • leitzordner3K/yr

Reviews and returns

What reviews say buyers love and hate about Schulordner

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schulordner questions

Answered from the same tracked data.