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Schulordner

brand-locked demand (top 5 brands take 100% of clicks) — Schulordner doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 52Growth 8Conversion 74Competition 40Returns 98Price range 58Avg price 60Brand share 0Review moat 42Quality gap 23
This niche Category average · 1,305 niches

Is Schulordner profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schulordner is a €312K/yr Amazon Germany market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 42/100.

Schulordner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.4% over the last 90 days and 6.8% of searches end in a purchase.

€312K

revenue / yr

Units sold / yr40K
Search volume / yr-33.4%346K
Conversion rate6.8%
Avg price€13.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 71
Top-5 product click share61%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement45%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,275

Top Schulordner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€31K€62K€94K€125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Leitz87%
  • FALKEN5%
  • DINOR5%
  • Amazon Basics2%
  • Plastoreg1%

Schulordner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume346KCVR6.8%Products20Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,275Avg BSR#28
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.3×

Top Schulordner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leitz ordner161K/yr
  • leitz ordner breit93K/yr
  • ordner leitz24K/yr
  • leitz ordner a418K/yr
  • ordner mit register19K/yr
  • ordner a4 leitz13K/yr
  • ordner a4 breit leitz6K/yr
  • aktenordner leitz3K/yr
  • leitz ordner schwarz3K/yr
  • leitzordner3K/yr

What reviews say buyers love and hate about Schulordner

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt32%

Super Qualität

Dokumentenorganisation/Klassifizierung15%

sehr stabile Kunststoffordner - ideal für den Transport im Schulranzen und co

Farbe10%

Richtig schöne Farben

Stärke9%

Solide, bürotauglich

beworben Vs Tatsächliches Produkt7%

Wie abgebildet

What buyers complain about

72% of reviews
Qualität insgesamt19%

Sehr schlechte Qualität

Preis-Leistungs-Verhältnis12%

Schade für das Geld

Haltbarkeit9%

Löst sich nach 6 Wochen

Benutzerfreundlichkeit7%

unbrauchbar, da wie schonmal benutzt

beworben Vs Tatsächliches Produkt6%

Nicht wie Beschreibung

Schulordner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Farbe
13%
3Qualität insgesamt
7%
4Defekt Material/Teile
7%
5Kratzfestigkeit
6%

Common Schulordner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schulordner 42/100 on Amazon Germany — Skip it. The niche generates €312K/yr across 20 tracked products. Search demand moved -33.4% over the last 90 days.
Search demand for Schulordner on Amazon Germany peaks in Jan–Sep, where the busiest month runs 2.3× the quietest.