Skip to content

Schulmalfarben Töpfe

Fail

Demand is soft, at -41.9% this quarter, so Schulmalfarben Töpfe is a Fail.

Flapen Score
37
37 / 100
Ranks 1,046 of 1,305 Bürobedarf & Schreibwaren niches · −9 vs the category median of 46
Market size
€46K/yr164K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
42%top-5 click share · 9 brands · 132 sellers

Flapen Score

Schulmalfarben Töpfe against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schulmalfarben Töpfe is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schulmalfarben Töpfe market on Amazon at a glance

Shoppers on Amazon Germany searched for Schulmalfarben Töpfe 164K times last year and spent an estimated €46K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
3.2%
Market size, estimated
€46Ka year
Top search term
eberhard faber radierbar stift66K searches a year

02 · Price

A sale here is worth €8.84.

Listings sell for €8.84 on average, from €2.93 to €20.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.84 that is €884 to €2K a year per listing.

Average price
€8.84under the $15 to $100 sweet spot
Price range
€2.93–€20.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€884–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #147 within Schreibtischzubehör & Ablage. It carries 919 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
79%
Out of stock, average day
1.1%
Average rank
#147in Schreibtischzubehör & Ablage
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
919per listing
Listings tracked
34

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Schulmalfarben Töpfe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

132

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

3%

  • Brand 150%
  • Brand 235%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Schulmalfarben Töpfe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.9× · 10 of 12 months tracked

Search terms

Top Schulmalfarben Töpfe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eberhard faber radierbar stift66K/yr
  • legami stiftehalter28K/yr
  • eberhard faber19K/yr
  • legami faultier11K/yr
  • stiftehalter legami8K/yr
  • legami stifte halter9K/yr
  • legami stifthalter6K/yr
  • faultier stift4K/yr
  • eberhard faber animal erase it5K/yr
  • eberhard faber stifte4K/yr

Reviews and returns

What reviews say buyers love and hate about Schulmalfarben Töpfe

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schulmalfarben Töpfe questions

Answered from the same tracked data.