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schulmalfarben töpfe

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 4Conversion 40Competition 72Returns 97Price range 33Avg price 25Brand share 12Review moat 65Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good919.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay€2.93–€20.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay€8.84

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€46K

€46K/yr · 164K searches

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schulmalfarben töpfe is a €46K/yr Amazon Germany market (164K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schulmalfarben töpfe market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€44K–€53K
units × avg price
Conversion rate
3.2%
Avg BSR
#147
Page quality
0%
Prime
79%
Sponsored
82%
Out of stock
1.1%
Avg brand age
24 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

132

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

3%

  • Eberhard Faber50%
  • LEGAMI35%
  • wunderwunsch6%
  • Donluhu3%
  • LVZONGXIN2%
  • GutSache2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Weekly Amazon search volume, last 45 weeks — -41.9% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26

Top schulmalfarben töpfe search terms

  • eberhard faber radierbar stift66K/yr
  • legami stiftehalter28K/yr
  • eberhard faber19K/yr
  • legami faultier11K/yr
  • stiftehalter legami8K/yr
  • legami stifte halter9K/yr
  • legami stifthalter6K/yr
  • faultier stift4K/yr
  • eberhard faber animal erase it5K/yr
  • eberhard faber stifte4K/yr
All search terms

Top schulmalfarben töpfe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€5K15%€7K20%€9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schulmalfarben töpfe

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Top Quality”

Schreiberfahrung15%

“Die Designs und die Farben sind toll, man kann gut mit ihnen schreiben”

beworben Vs Tatsächliches Produkt9%

“Wie bestellt”

Preis-Leistungs-Verhältnis6%

“2,- € pro Stift sind vom Preis-/Leistungsverhältnis her ok”

Design insgesamt6%

“Schönes Design”

Löschbarkeit5%

“Mein Sohn und ich lieben die Erasable Pens”

Stift/Bleistiftqualität5%

“Coole Stifte”

Gesamtgröße5%

“Passt”

Farbe4%

“Das Blau der Minen ist super”

Benutzerfreundlichkeit4%

“Einfache handhabe”

What buyers complain about

Qualität insgesamt15%

“Schlechte Qualität”

Schreiberfahrung15%

“Diese Minen schreiben schlechter”

Gesamtgröße15%

“Etwas schmal”

Preis-Leistungs-Verhältnis10%

“Bei einem Preis von 8€ für vier Stifte – also 2€ pro Stück – hatte ich deutlich mehr erwartet”

Farbe3%

“Falsche Tinten-Farbe”

Haltbarkeit3%

“Ist leider schnell kaputt gegangen hab die Verpackung schon weg geworfen und wieder herausgeholt”

Dicke2%

“Die Stifte sind ziemlich dünn”

Geruch2%

“Unangenehmer Geruch”

Lackqualität2%

“Farbe in schlechter Qualität”

Defekt Material/Teile2%

“Leider ist die Keramik beschädigt”

Top return reasons

Gesamtgröße32%
Defekt Material/Teile8%
Schreiberfahrung7%
Geschenk Zweck6%
Farbe6%
Qualität insgesamt4%
Funktionalität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Kompatibilität – insgesamt3%
Preis-Leistungs-Verhältnis3%

Common questions

Is schulmalfarben töpfe profitable to sell on Amazon Germany?
The niche generates €46K/yr across 34 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (37/100).
How competitive is the schulmalfarben töpfe niche?
9 brands and 132 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in schulmalfarben töpfe?
Top complaints mined from reviews: Qualität insgesamt, Schreiberfahrung, Gesamtgröße. The return rate is 0.7%.
What does it cost to enter the schulmalfarben töpfe niche?
Listings span €2.93–€20.97; the average listing price is €8.84 (sweet spot $15–$100). The average incumbent carries 919 reviews — the moat a new listing must climb.