Is schüleretui profitable to sell on Amazon Germany?

The niche generates €48K/yr across 69 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).

How competitive is the schüleretui niche?

11 brands and 141 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in schüleretui?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 1.2%.

When does demand for schüleretui peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the schüleretui niche?

Listings span €8.97–€212.86; the average listing price is €43.05 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.

schüleretui

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible€43.05

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Review moat

Good512.1

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€8.97–€212.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Market size

Bad€48K

€48K/yr · 247K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, schüleretui is a €48K/yr Amazon Germany market (247K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schüleretui market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €54K–€65K; units × avg price
Conversion rate: 0.4%
Avg BSR: #252
Page quality: 0%
Prime: 43%
Sponsored: 87%
Out of stock: 10.5%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

141

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

28%

Top 20: 62%

Open market

ergobag52%
Step by Step32%
Herlitz5%
Baagl3%
LÄSSIG3%
itenga2%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -11.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top schüleretui search terms

step by step federmäppchen49K/yr -13.9%0.2% conv.
ergobag federmäppchen40K/yr -7.7%0.6% conv.
step by step mäppchen25K/yr -10.2%0.4% conv.
ergobag mäppchen25K/yr -11.6%0.6% conv.
step by step federmappe10K/yr +17.4%0.3% conv.
federmäppchen step by step14K/yr -16.9%0.3% conv.
ergobag federmappe11K/yr +13.0%0.4% conv.
mäppchen step by step10K/yr -24.1%0.3% conv.
federmappe step by step7K/yr +11.6%0.2% conv.
federmäppchen ergobag12K/yr -24.4%0.4% conv.

All search terms

Top schüleretui products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Step by Step XXL-Mäppchen Horse Lima blau-rosa 43-teilig mit Schreibutensilien vorbestückt für die 1. bis 4. Klasse

Step by Step€34.594.7★339 rev

ergobag Federmäppchen KoBärnikus - Dunkelblau

ergobag€29.564.7★100 rev

Step by Step XXL-Mäppchen Starship Galactus 43-teilig blau Raumschiff-Design mit Schreibutensilien vorbestückt für Jungen ab der 1. Klasse

Step by Step€35.644.7★339 rev

ergobag Federmäppchen BärRex - Grün

ergobag€24.074.7★100 rev

Step by Step XXL-Mäppchen Dragon Drako schwarz-rot 43-teilig mit Schreibutensilien vorbestückt für die 1. bis 4. Klasse

Step by Step€35.014.7★339 rev

Newest

by launch date

Step by Step XXL-Mäppchen Wild Horse Nora 43-teilig rosa/rot mit Schreibutensilien vorbestückt für Mädchen ab der 1. Klasse Ordnung im Schulranzen passend zum Schulranzen

Step by Step€34.23339 rev

9mo ago

Step by Step XXL-Mäppchen Turtle Josie 43-teilig türkis mit Schreibutensilien vorbestückt für Mädchen ab der 1. Klasse Ordnung im Schulranzen passend zum Schulranzen

Step by Step€34.64339 rev

9mo ago

ergobag Federmäppchen Set 22-teilig Lyra Buntstifte Stundenplan-Fach Kleingeld Fach Lineal

ergobag€24.11100 rev

10mo ago

ergobag Federmäppchen Set 22-teilig Lyra Buntstifte Stundenplan-Fach Kleingeld Fach Lineal

ergobag€24.13100 rev

10mo ago

ergobag Federmäppchen KoBärnikus - Dunkelblau

ergobag€29.56100 rev

1y ago

What buyers say about schüleretui

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt39%

“Super Qualität”

Benutzerfreundlichkeit13%

“Super praktisch”

Speicherkapazität12%

“Geräumig”

Gesamtgröße10%

“Passt”

beworben Vs Tatsächliches Produkt5%

“Alles wie beschrieben”

Farbe4%

“haben eine schöne Farb-intensität.”

Stärke4%

“macht einen stabilen Eindruck”

Gewicht leicht4%

“Leicht und kompackt”

Design insgesamt2%

“das Design gefüllt meinem Sohn super”

Preis-Leistungs-Verhältnis2%

“Top für den Preis”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“teuer”

Qualität insgesamt24%

“Die Qualität überzeugt mich allerdings nicht”

Haftung/Klebrigkeit10%

“Pass weder Kleber noch vernünftiger Anspitzer rein”

Gesamtgröße10%

“Die „Geheimtasche“ ist so klein das sie leider kaum nutzbar ist.”

Stärke4%

“reißen irgendwann komplett.”

Haltbarkeit4%

“nicht sehr langlebig”

Top return reasons

Gesamtgröße38%

Farbe12%

Qualität insgesamt7%

Preis-Leistungs-Verhältnis6%

Gewicht schwer6%

Reißverschlussqualität4%

beworben Vs Tatsächliches Produkt4%

Design insgesamt3%

Nähen/Finish/Polieren3%

Materialqualität2%

Common questions

Is schüleretui profitable to sell on Amazon Germany?: The niche generates €48K/yr across 69 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).
How competitive is the schüleretui niche?: 11 brands and 141 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in schüleretui?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 1.2%.
When does demand for schüleretui peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.
What does it cost to enter the schüleretui niche?: Listings span €8.97–€212.86; the average listing price is €43.05 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.