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Schüleretui

Fail

Buyers convert on only 0.4% of searches, so Schüleretui is a Fail.

Flapen Score
41
41 / 100
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size
€48K/yr247K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
28%top-5 click share · 11 brands · 141 sellers

Flapen Score

Schüleretui against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schüleretui is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schüleretui market on Amazon at a glance

Shoppers on Amazon Germany searched for Schüleretui 247K times last year and spent an estimated €48K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.4%
Market size, estimated
€48Ka year
Peak month
August3.9× the quietest month
Top search term
step by step federmäppchen49K searches a year

02 · Price

A sale here is worth €43.05.

Listings sell for €43.05 on average, from €8.97 to €212.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €43.05 that is €0 to €4K a year per listing.

Average price
€43.05inside the $15 to $100 sweet spot
Price range
€8.97–€212.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #252 within Schreibtischzubehör & Ablage. It carries 512 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
43%
Out of stock, average day
10.5%
Average rank
#252in Schreibtischzubehör & Ablage
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
512per listing
Listings tracked
69

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schüleretui products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

141

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

28%

Top 20: 62%

Open market

3%

  • Brand 152%
  • Brand 232%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 3%)

Demand

Schüleretui search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Search terms

Top Schüleretui search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step by step federmäppchen49K/yr
  • ergobag federmäppchen40K/yr
  • step by step mäppchen25K/yr
  • ergobag mäppchen25K/yr
  • step by step federmappe10K/yr
  • federmäppchen step by step14K/yr
  • ergobag federmappe11K/yr
  • mäppchen step by step10K/yr
  • federmappe step by step7K/yr
  • federmäppchen ergobag12K/yr

Reviews and returns

What reviews say buyers love and hate about Schüleretui

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.2%of orders come back
“teuer”
A buyer, on “Preis-Leistungs-Verhältnis”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schüleretui questions

Answered from the same tracked data.