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Schreibtischunterlage Transparent

Fail

Demand is soft, at -37.2% this quarter, so Schreibtischunterlage Transparent is a Fail.

Flapen Score
35
35 / 100
Ranks 1,122 of 1,305 Bürobedarf & Schreibwaren niches · −11 vs the category median of 46
Market size
€57K/yr176K searches / yr
90-day growth
-37.2%search demand this quarter
Competition
73%top-5 click share · 11 brands · 54 sellers

Flapen Score

Schreibtischunterlage Transparent against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schreibtischunterlage Transparent is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schreibtischunterlage Transparent market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreibtischunterlage Transparent 176K times last year and spent an estimated €57K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-37.2%
Conversion, latest week
3.1%
Market size, estimated
€57Ka year
Peak month
January2.1× the quietest month
Top search term
schreibtischunterlage transparent110K searches a year

02 · Price

A sale here is worth €10.46.

Listings sell for €10.46 on average, from €7.39 to €16.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.46 that is €1K to €3K a year per listing.

Average price
€10.46under the $15 to $100 sweet spot
Price range
€7.39–€16.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #72 within Schreibtischzubehör & Ablage. It carries 896 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
25.6%
Average rank
#72in Schreibtischzubehör & Ablage
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
896per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schreibtischunterlage Transparent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

54

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • Brand 129%
  • Brand 224%
  • Brand 318%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Schreibtischunterlage Transparent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Schreibtischunterlage Transparent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schreibtischunterlage transparent110K/yr
  • schreibtischunterlage durchsichtig21K/yr
  • transparente schreibtischunterlage7K/yr
  • schreibtisch unterlage transparent11K/yr
  • schreibunterlage transparent5K/yr
  • durchsichtige schreibtischunterlage6K/yr
  • schreibtischunterlagen transparent4K/yr
  • schreibtischauflage transparent5K/yr
  • schreibtischunterlage durchsichtig klar5K/yr
  • schreibtischunterlage transparent 60x403K/yr

Reviews and returns

What reviews say buyers love and hate about Schreibtischunterlage Transparent

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Haltbarkeit”
2.3%of orders come back
“Wellen sind auch nach mehreren Wochen noch da”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schreibtischunterlage Transparent questions

Answered from the same tracked data.