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Schreibtischunterlage Kinder

soft demand (-27.2% this quarter) — Schreibtischunterlage Kinder doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 20Growth 11Conversion 13Competition 78Returns 84Price range 50Avg price 60Brand share 74Review moat 47Quality gap 42
This niche Category average · 1,305 niches

Is Schreibtischunterlage Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schreibtischunterlage Kinder is a €81K/yr Amazon Germany market (576K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Schreibtischunterlage Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 1.1% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr10K
Search volume / yr-27.2%576K
Conversion rate1.1%
Avg price€13.19

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers23 · 49
Top-5 product click share37%
Open market39%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement97%
New entrants (1y)19· 0 succeeded
Avg rating4.5★
Avg reviews1,808

Top Schreibtischunterlage Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

49

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

34%

  • Yiezio16%
  • Smivyhp14%
  • YSAGi12%
  • Profolio11%
  • TOBJA7%
  • FONCOOD5%

Schreibtischunterlage Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume576KCVR1.1%Products39Brands23Top 5 Brands61%OOS Rate9.1%Rating4.5★Reviews1,808Avg BSR#83
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Top Schreibtischunterlage Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schreibtischunterlage kinder332K/yr
  • schreibtischunterlage mädchen80K/yr
  • schreibtischunterlage kinder abwischbar30K/yr
  • schreibunterlage kinder32K/yr
  • kinder schreibtischunterlage15K/yr
  • schreibtischunterlage junge16K/yr
  • schreibtisch unterlage kinder19K/yr
  • schreibtischunterlage kind8K/yr
  • schreibtischunterlage kinder mädchen8K/yr
  • schreibtisch unterlage kinder abwischbar7K/yr

What reviews say buyers love and hate about Schreibtischunterlage Kinder

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt24%

solider Qualität

Design insgesamt14%

Schönes Design,

Farbe10%

Farbe wie abgebildet

Benutzerfreundlichkeit9%

Praktisch

Stärke6%

wirkt robust

What buyers complain about

76% of reviews
Griff25%

leider total rutschig

Geruch14%

Stinkt leider enorm nach Chemie

Qualität insgesamt13%

Qualität= 0

Stärke5%

Dünn und instabil – schade

Schreiberfahrung4%

Haben sie zurückgeschickt, da wir sie zu weich zum Schreiben auf zB nur einen dünnen Zettel fanden

Schreibtischunterlage Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Farbe
22%
3Geruch
6%
4Griff
5%
5beworben Vs Tatsächliches Produkt
4%

Common Schreibtischunterlage Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schreibtischunterlage Kinder 46/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 39 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -27.2% over the last 90 days.
Search demand for Schreibtischunterlage Kinder on Amazon Germany peaks in Aug–Sep, where the busiest month runs 3.7× the quietest.