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Schreibtischunterlage Kinder

Fail

Demand is soft, at -27.2% this quarter, so Schreibtischunterlage Kinder is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€81K/yr576K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
37%top-5 click share · 23 brands · 49 sellers

Flapen Score

Schreibtischunterlage Kinder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schreibtischunterlage Kinder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schreibtischunterlage Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreibtischunterlage Kinder 576K times last year and spent an estimated €81K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
1.1%
Market size, estimated
€81Ka year
Peak month
August3.7× the quietest month
Top search term
schreibtischunterlage kinder332K searches a year

02 · Price

A sale here is worth €13.19.

Listings sell for €13.19 on average, from €6.98 to €23.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.19 that is €1K to €3K a year per listing.

Average price
€13.19under the $15 to $100 sweet spot
Price range
€6.98–€23.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #83 within Schreibtischzubehör & Ablage. It carries 1,808 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
90%
Out of stock, average day
9.1%
Average rank
#83in Schreibtischzubehör & Ablage
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,808per listing
Listings tracked
39

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Schreibtischunterlage Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

49

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

37%

Top 20: 81%

Open market

34%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Schreibtischunterlage Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Search terms

Top Schreibtischunterlage Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schreibtischunterlage kinder332K/yr
  • schreibtischunterlage mädchen80K/yr
  • schreibtischunterlage kinder abwischbar30K/yr
  • schreibunterlage kinder32K/yr
  • kinder schreibtischunterlage15K/yr
  • schreibtischunterlage junge16K/yr
  • schreibtisch unterlage kinder19K/yr
  • schreibtischunterlage kind8K/yr
  • schreibtischunterlage kinder mädchen8K/yr
  • schreibtisch unterlage kinder abwischbar7K/yr

Reviews and returns

What reviews say buyers love and hate about Schreibtischunterlage Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Griff”
1.5%of orders come back
“leider total rutschig”
A buyer, on “Griff”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schreibtischunterlage Kinder questions

Answered from the same tracked data.