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Schreibtischunterlage

soft demand (-35.0% this quarter) — Schreibtischunterlage doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 57Growth 8Conversion 17Competition 63Returns 86Price range 11Avg price 43Brand share 56Review moat 21Quality gap 40
This niche Category average · 1,305 niches

Is Schreibtischunterlage profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schreibtischunterlage is a €428K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.

Schreibtischunterlage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.0% over the last 90 days and 1.4% of searches end in a purchase.

€428K

revenue / yr

Units sold / yr50K
Search volume / yr-35.0%2.8M
Conversion rate1.4%
Avg price€11.11

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 118
Top-5 product click share47%
Open market29%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement94%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews11,099

Top Schreibtischunterlage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€21K€43K€64K€86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

118

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

25%

  • YSAGi47%
  • K KNODEL8%
  • Aothia7%
  • Sigel6%
  • PROMATTOO4%
  • CSL-Computer4%

Schreibtischunterlage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR1.4%Products32Brands18Top 5 Brands71%OOS Rate2.6%Rating4.5★Reviews11,099Avg BSR#14
80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Schreibtischunterlage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schreibtischunterlage2.0M/yr
  • desk mat92K/yr
  • schreibtisch unterlage101K/yr
  • schreibunterlagen69K/yr
  • schreibtischunterlage leder65K/yr
  • schreibunterlage59K/yr
  • unterlage schreibtisch55K/yr
  • tischunterlage37K/yr
  • schreibtisch unterlegmatte30K/yr
  • tischunterlage schreibtisch43K/yr

What reviews say buyers love and hate about Schreibtischunterlage

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt27%

Super Qualität

Preis-Leistungs-Verhältnis13%

Preis Leistung trotzdem OK

Büro-Benutzerfreundlichkeit7%

Die Größe ist ideal für Laptop, Tastatur und Maus, und die Unterlage sorgt für einen aufgeräumten und angenehmen Arbeitsplatz

Gesamtgröße6%

Passt

beworben Vs Tatsächliches Produkt6%

Das Produkt entspricht dem Foto

What buyers complain about

49% of reviews
Qualität insgesamt10%

Schlechte Qualität

Farbe5%

they sent me a plain black one

Funktionalität insgesamt5%

Laser funktioniert darauf nicht

Geruch5%

Stinkt und Qualität des Aufdruckes, naja

Haltbarkeit5%

Mittlerweile bilden sich durch die tägliche Nutzung und Reibung kleine Filzknöllchen, die sich nicht mehr lösen

Schreibtischunterlage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
36%
2Farbe
24%
3Qualität insgesamt
5%
4Materialqualität
5%
5Geruch
3%

Common Schreibtischunterlage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schreibtischunterlage 43/100 on Amazon Germany — Skip it. The niche generates €428K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -35.0% over the last 90 days.
Search demand for Schreibtischunterlage on Amazon Germany is steady year-round — the busiest month runs 1.8× the quietest.