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Schreibtischunterlage

Fail

Demand is soft, at -35.0% this quarter, so Schreibtischunterlage is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€428K/yr2.8M searches / yr
90-day growth
-35.0%search demand this quarter
Competition
47%top-5 click share · 18 brands · 118 sellers

Flapen Score

Schreibtischunterlage against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schreibtischunterlage is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schreibtischunterlage market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreibtischunterlage 2.8M times last year and spent an estimated €428K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €428K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
1.4%
Market size, estimated
€428Ka year
Peak month
January1.8× the quietest month
Top search term
schreibtischunterlage2.0M searches a year

02 · Price

A sale here is worth €11.11.

Listings sell for €11.11 on average, from €6.03 to €16.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €11.11 that is €11K to €14K a year per listing.

Average price
€11.11under the $15 to $100 sweet spot
Price range
€6.03–€16.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€14K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #14 within Schreibtischzubehör & Ablage. It carries 11,099 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#14in Schreibtischzubehör & Ablage
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
11,099per listing
Listings tracked
32

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Schreibtischunterlage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

118

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

25%

  • Brand 147%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Schreibtischunterlage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Schreibtischunterlage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schreibtischunterlage2.0M/yr
  • desk mat92K/yr
  • schreibtisch unterlage101K/yr
  • schreibunterlagen69K/yr
  • schreibtischunterlage leder65K/yr
  • schreibunterlage59K/yr
  • unterlage schreibtisch55K/yr
  • tischunterlage37K/yr
  • schreibtisch unterlegmatte30K/yr
  • tischunterlage schreibtisch43K/yr

Reviews and returns

What reviews say buyers love and hate about Schreibtischunterlage

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schreibtischunterlage questions

Answered from the same tracked data.