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Schreibmappe A4

Schreibmappe A4 shows a sweet-spot price point ($20.72 avg), but soft demand (-28.4% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46

Market size 43Growth 11Conversion 27Competition 77Returns 73Price range 80Avg price 89Brand share 86Review moat 69Quality gap 32
This niche Category average · 1,305 niches

Is Schreibmappe A4 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schreibmappe A4 is a €228K/yr Amazon Germany market (513K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.

Schreibmappe A4: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.4% over the last 90 days and 2.1% of searches end in a purchase.

€228K

revenue / yr

Units sold / yr13K
Search volume / yr-28.4%513K
Conversion rate2.1%
Avg price€20.72

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers23 · 90
Top-5 product click share38%
Open market51%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement92%
New entrants (1y)5· 2 succeeded
Avg rating4.6★
Avg reviews728

Top Schreibmappe A4 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€9K€18K€27K€36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

90

Top-5 brand share

49%

Top 20: 98%

Top-5 click share

38%

Top 20: 81%

Open market

45%

  • WENGER14%
  • Leathario12%
  • ProCase9%
  • ONVAYA7%
  • NEWYES7%
  • Vebon6%

Schreibmappe A4 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume513KCVR2.1%Products39Brands23Top 5 Brands49%OOS Rate6.7%Rating4.6★Reviews728Avg BSR#40
15K10KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Schreibmappe A4 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schreibmappe a4111K/yr
  • konferenzmappe a4101K/yr
  • schreibmappe72K/yr
  • konferenzmappe51K/yr
  • schreibmappe a4 mit reißverschluss25K/yr
  • arbeitsmappe26K/yr
  • ringbuchmappe a415K/yr
  • dokumentenmappe a4 mit reißverschluss9K/yr
  • aktenmappe a4 mit reißverschluss16K/yr
  • arbeitsmappe a412K/yr

What reviews say buyers love and hate about Schreibmappe A4

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt33%

Super Qualität:

Preis-Leistungs-Verhältnis11%

Preis - Leistung is super

Benutzerfreundlichkeit6%

Sehr praktisch, elegant, ich empfehle die Mappe

beworben Vs Tatsächliches Produkt6%

So wie es sein soll

Dokumentenorganisation/Klassifizierung5%

Arbeitsmappe sehr gut für den Bau

What buyers complain about

70% of reviews
Reißverschlussqualität14%

Reißverschluss manchmal etwas schwergängig

Haltbarkeit13%

Langzeit Rezession

Qualität insgesamt9%

Müll

Gesamtgröße8%

A4 Blätter passen nicht

Magnetische Stärke/Adsorption6%

Magnet wandert verliert den Halt

Schreibmappe A4 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Qualität insgesamt
11%
3Magnetische Stärke/Adsorption
6%
4Materialqualität
5%
5beworben Vs Tatsächliches Produkt
4%

Common Schreibmappe A4 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schreibmappe A4 53/100 on Amazon Germany — Worth a look. The niche generates €228K/yr across 39 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -28.4% over the last 90 days.
Search demand for Schreibmappe A4 on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.