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Schreiblernbleistift

Fail

The top 5 brands take 100% of clicks, so Schreiblernbleistift is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€178K/yr406K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
57%top-5 click share · 5 brands · 134 sellers

Flapen Score

Schreiblernbleistift against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schreiblernbleistift is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schreiblernbleistift market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreiblernbleistift 406K times last year and spent an estimated €178K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
7.1%
Market size, estimated
€178Ka year
Peak month
July4.1× the quietest month
Top search term
bleistifte dick30K searches a year

02 · Price

A sale here is worth €6.20.

Listings sell for €6.20 on average, from €2.33 to €14.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €6.20 that is €8K to €9K a year per listing.

Average price
€6.20under the $15 to $100 sweet spot
Price range
€2.33–€14.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€8K–€9K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Schreib- & Korrekturbedarf. It carries 2,246 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Schreib- & Korrekturbedarf
Average rating
4.76 starsAmazon Germany average 4.37 stars
Average reviews
2,246per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Schreiblernbleistift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

0%

  • Brand 138%
  • Brand 232%
  • Brand 326%
  • Brand 42%
  • Brand 51%

Demand

Schreiblernbleistift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Schreiblernbleistift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleistifte dick30K/yr
  • bleistift dick34K/yr
  • stabilo bleistift39K/yr
  • dicke bleistifte27K/yr
  • dreikant bleistift dick11K/yr
  • bleistifte 1. klasse69K/yr
  • stabilo bleistift easy start24K/yr
  • jumbo grip bleistift20K/yr
  • dicke bleistifte grundschule 1. klasse17K/yr
  • faber castell bleistift jumbo grip20K/yr

Reviews and returns

What reviews say buyers love and hate about Schreiblernbleistift

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Soo günstig sind sie auch wieder nicht”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schreiblernbleistift questions

Answered from the same tracked data.