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Schönschreibfüller

soft demand (-29.6% this quarter) — Schönschreibfüller doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 16Growth 10Conversion 38Competition 70Returns 89Price range 73Avg price 79Brand share 47Review moat 48Quality gap 65
This niche Category average · 1,305 niches

Is Schönschreibfüller profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schönschreibfüller is a €66K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Schönschreibfüller: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 3.0% of searches end in a purchase.

€66K

revenue / yr

Units sold / yr4K
Search volume / yr-29.6%129K
Conversion rate3.0%
Avg price€16.76

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 102
Top-5 product click share43%
Open market23%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement61%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,661

Top Schönschreibfüller products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

102

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

20%

  • Online22%
  • Lamy18%
  • Herlitz17%
  • Schneider11%
  • Demarsen8%
  • Wordsworth & Black3%

Schönschreibfüller demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR3.0%Products36Brands16Top 5 Brands77%OOS Rate9.7%Rating4.4★Reviews1,661Avg BSR#76
5K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Schönschreibfüller search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kalligraphie füller41K/yr
  • schönschreibfüller30K/yr
  • füller breite feder13K/yr
  • calligraphy füller13K/yr
  • kaligraphiestift füller7K/yr
  • füller set7K/yr
  • kalligrafie füller5K/yr
  • füller kalligraphie7K/yr
  • füller mit breiter feder5K/yr

What reviews say buyers love and hate about Schönschreibfüller

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Schreiberfahrung31%

Bestens für wunderschöne Schreibentypen geeignet

Qualität insgesamt17%

En sehr schönes Set mit viel Ausstattung

Preis-Leistungs-Verhältnis16%

beste günstigste

Griff5%

liegt perfekt in der Hand

beworben Vs Tatsächliches Produkt4%

Funktioniert alles wie es soll

What buyers complain about

68% of reviews
Schreiberfahrung15%

Federn schreiben oft nicht

Tintenleck10%

Manchmal setzt die Tinte aus

Qualität insgesamt10%

Nicht ganz so qualitativ hochwertige

Materialqualität6%

Wirkt aber aufgrund des Materials etwas minderwertig

Preis-Leistungs-Verhältnis6%

ich verstehe einfach nicht, warum ein einzelner Stift genauso viel kostet wie das Set.

Schönschreibfüller return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Schreiberfahrung
13%
2Funktionalität insgesamt
10%
3Farbe
10%
4Gesamtgröße
9%
5Tintennachfüllung
8%

Common Schönschreibfüller questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schönschreibfüller 49/100 on Amazon Germany — Skip it. The niche generates €66K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.6% over the last 90 days.
Search demand for Schönschreibfüller on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.