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Schneidematte

soft demand (-27.0% this quarter) — Schneidematte doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 41Growth 12Conversion 55Competition 59Returns 97Price range 59Avg price 61Brand share 46Review moat 34Quality gap 19
This niche Category average · 1,305 niches

Is Schneidematte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schneidematte is a €213K/yr Amazon Germany market (349K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Schneidematte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 4.6% of searches end in a purchase.

€213K

revenue / yr

Units sold / yr15K
Search volume / yr-27.0%349K
Conversion rate4.6%
Avg price€13.32

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers14 · 42
Top-5 product click share50%
Open market22%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)6· 0 succeeded
Avg rating4.7★
Avg reviews3,141

Top Schneidematte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

42

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

17%

  • Elan27%
  • Miuzei16%
  • CRAFTUS14%
  • OfficeTree11%
  • anezus9%
  • Vantage5%
  • Open — no brand owns it (8 brands, 17%)

Schneidematte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume349KCVR4.6%Products28Brands14Top 5 Brands78%OOS Rate8.6%Rating4.7★Reviews3,141Avg BSR#12
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Top Schneidematte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schneidematte165K/yr
  • cutting mat28K/yr
  • schneidematte a328K/yr
  • schneideunterlage19K/yr
  • schneidunterlage17K/yr
  • schneidmatte11K/yr
  • schneidematten8K/yr
  • bastelunterlage schnittfest9K/yr
  • selbstheilende schneidematte8K/yr
  • schneideunterlage basteln8K/yr

What reviews say buyers love and hate about Schneidematte

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt24%

Super Qualitativ

Preis-Leistungs-Verhältnis13%

Gutes Produkt, gutes Preis/ Leistungaverhältnis, freundlicher Service

Gesamtgröße11%

Passt

beworben Vs Tatsächliches Produkt8%

Wie erwartet gut

Stärke7%

sehr robust, würde ich wieder kaufen

What buyers complain about

68% of reviews
Geruch11%

Übelster Geruch

Haftung/Klebrigkeit11%

Aufkleber hinterlässt Rückstände

Messung / Ablesegenauigkeit8%

Cm Maße falsch in der Beschreibung

Materialqualität7%

nicht steht hoch vom Material.

Gesamtgröße7%

Beim Basteln kann eine din. a3 ziemlich klein ausfallen

Schneidematte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
67%
2Qualität insgesamt
4%
3Dünn
3%
4Geruch
3%
5Farbe
3%

Common Schneidematte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schneidematte 46/100 on Amazon Germany — Skip it. The niche generates €213K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Search demand for Schneidematte on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 1.9× the quietest.