Schneidematte
FailDemand is soft, at -27.0% this quarter, so Schneidematte is a Fail.
- Flapen Score
- 46 / 100Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median46
- Market size
- €213K/yr349K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 42 sellers
Flapen Score
Schneidematte against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schneidematte is stronger. Inside it, weaker.
Market
The Schneidematte market on Amazon at a glance
Shoppers on Amazon Germany searched for Schneidematte 349K times last year and spent an estimated €213K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €213K a year.
- Searches, last 12 months
- 349K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €213Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- schneidematte165K searches a year
02 · Price
A sale here is worth €13.32.
Listings sell for €13.32 on average, from €4.76 to €29.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €13.32 that is €3K to €7K a year per listing.
- Average price
- €13.32under the $15 to $100 sweet spot
- Price range
- €4.76–€29.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #12 within Scheren & Schneidemaschinen. It carries 3,141 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 8.6%
- Average rank
- #12in Scheren & Schneidemaschinen
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,141per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Schneidematte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
42
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
17%
- Brand 127%
- Brand 216%
- Brand 314%
- Brand 411%
- Brand 59%
- Brand 65%
- Open — no brand owns it (8 brands, 17%)
Demand
Schneidematte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Schneidematte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schneidematte165K/yr
- cutting mat28K/yr
- schneidematte a328K/yr
- schneideunterlage19K/yr
- schneidunterlage17K/yr
- schneidmatte11K/yr
- schneidematten8K/yr
- bastelunterlage schnittfest9K/yr
- selbstheilende schneidematte8K/yr
- schneideunterlage basteln8K/yr
Reviews and returns
What reviews say buyers love and hate about Schneidematte
We read the reviews and the return reasons for every product selling here.
“Übelster Geruch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schneidematte questions
Answered from the same tracked data.









