Is Schlüsselkette profitable to sell on Amazon Germany?

Flapen scores Schlüsselkette 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €56K a year across 14 tracked products. Search demand grew -5.9% in the last 90 days.

How competitive is the Schlüsselkette niche on Amazon Germany?

11 brands and 17 sellers compete in Schlüsselkette on Amazon Germany. The top 5 Schlüsselkette products take 73% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Schlüsselkette?

Schlüsselkette buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Ketten/Schlüsselqualität. An estimated 1.3% of orders come back.

When does demand for Schlüsselkette peak?

Search demand for Schlüsselkette on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Schlüsselkette niche?

Schlüsselkette sells for €8.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.28 to €16.79. The average product has 1,168 reviews, the count a new listing must catch up to.

Schlüsselkette

Fail

Shoppers spend an estimated $56K a year here, so Schlüsselkette is a Fail.

Flapen Score: 35
35 / 100Ranks 1,122 of 1,305 Bürobedarf & Schreibwaren niches · −11 vs the category median of 46
Market size: €56K/yr171K searches / yr
90-day growth: -5.9%search demand this quarter
Competition: 73%top-5 click share · 11 brands · 17 sellers

Flapen Score

Schlüsselkette against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schlüsselkette is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Schlüsselkette market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselkette 171K times last year and spent an estimated €56K. The top 5 brands take 83% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months: 171K
Growth, 90 days vs prior 90: -5.9%
Conversion, latest week: 3.7%
Market size, estimated: €56Ka year
Peak month: September1.2× the quietest month
Top search term: schlüsselkette83K searches a year

02 · Price

A sale here is worth €8.93.

Listings sell for €8.93 on average, from €4.28 to €16.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.93 that is €893 to €2K a year per listing.

Average price: €8.93under the $15 to $100 sweet spot
Price range: €4.28–€16.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €893–€2K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #196 within Werksausweise, Namensschildchen & Zubehör. It carries 1,168 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.5%
Average rank: #196in Werksausweise, Namensschildchen & Zubehör
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 1,168per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Schlüsselkette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

Brand 139%
Brand 220%
Brand 311%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 13%)

Demand

Schlüsselkette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Schlüsselkette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlüsselkette83K/yr -5.8%1.9% conv.
key chain37K/yr +5.1%0.2% conv.
schlüssel kette11K/yr -13.4%1.5% conv.
schlüsselkette mit karabiner13K/yr -38.6%2.2% conv.
portemonnaie kette5K/yr +10.2%1.3% conv.
schlüsselkette kurz4K/yr +20.3%0.0% conv.
geldbeutel kette5K/yr +2.0%2.0% conv.
portmonee kette4K/yr +4.5%1.5% conv.
kette schlüssel4K/yr -7.4%1.2% conv.
geldbörse kette4K/yr -18.7%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Schlüsselkette

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

41%of negative reviews mention “Haltbarkeit”

1.3%of orders come back

“Haltbarkeit nicht überzeugend”

A buyer, on “Haltbarkeit”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schlüsselkette questions

Answered from the same tracked data.

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