Schlüsselkette
FailShoppers spend an estimated $56K a year here, so Schlüsselkette is a Fail.
- Flapen Score
- 35 / 100Ranks 1,122 of 1,305 Bürobedarf & Schreibwaren niches · −11 vs the category median of 4635
- Market size
- €56K/yr171K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 17 sellers
Flapen Score
Schlüsselkette against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schlüsselkette is stronger. Inside it, weaker.
Market
The Schlüsselkette market on Amazon at a glance
Shoppers on Amazon Germany searched for Schlüsselkette 171K times last year and spent an estimated €56K. The top 5 brands take 83% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- €56Ka year
- Peak month
- September1.2× the quietest month
- Top search term
- schlüsselkette83K searches a year
02 · Price
A sale here is worth €8.93.
Listings sell for €8.93 on average, from €4.28 to €16.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €8.93 that is €893 to €2K a year per listing.
- Average price
- €8.93under the $15 to $100 sweet spot
- Price range
- €4.28–€16.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €893–€2K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #196 within Werksausweise, Namensschildchen & Zubehör. It carries 1,168 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #196in Werksausweise, Namensschildchen & Zubehör
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Schlüsselkette products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (DK-Schwarz 1)](https://m.media-amazon.com/images/I/41mX6vU3zLL.jpg)
Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (DK-Schwarz 1)
- Price
- €16.78
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago

Fhlbestyu 2/4 Stücke Schlüsselanhänger Ausziehbar Schlüsselband Ausziehbar JoJo mit 60cm Ausziehbar Stahlseil Einziehbarer Schlüsselanhänger Schlüsselkette Karabiner
- Price
- €5.00
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 2y ago

EOTW Paracord Schlüsselanhänger Karabiner Karabinerhaken D Ring Schlüsselband Schlüsselring für Motorrad Auto Camping Wandern Männer Frau Kinder (1 Schwarz)
- Price
- €4.67
- Rating
- 4.6/5
- Reviews
- 2,662
- Age
- 5y ago

WY LIGHTING LEVEL Punk Hose Kette Hip Hop Handtasche Kette Metall Heavy Duty Brieftasche Kettes Gothic Geldbörsenkett für Jeans Brieftaschen DIY Tascheherstellung Herren Damen Karneval (Schwarz)
- Price
- €8.15
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago

Chie no fukuro Brieftasche kette Edelstahl-Lange-Kette Punk-Schlüsselanhänger Silber für Biker Trucker Hose Jean 38cm
- Price
- €6.76
- Rating
- 4.4/5
- Reviews
- 3,081
- Age
- 7y ago
Trending
estimated 90-day click momentum![Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette QK-Silver1](https://m.media-amazon.com/images/I/41rvcsKuUkL.jpg)
Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette QK-Silver1
- Price
- €16.79
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago

Fhlbestyu 2/4 Stücke Schlüsselanhänger Ausziehbar Schlüsselband Ausziehbar JoJo mit 60cm Ausziehbar Stahlseil Einziehbarer Schlüsselanhänger Schlüsselkette Karabiner
- Price
- €5.00
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 2y ago
![Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (YK-Schwarz 1)](https://m.media-amazon.com/images/I/41IkJm8uAbL.jpg)
Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (YK-Schwarz 1)
- Price
- €16.30
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago

WY LIGHTING LEVEL Punk Hose Kette Hip Hop Handtasche Kette Metall Heavy Duty Brieftasche Kettes Gothic Geldbörsenkett für Jeans Brieftaschen DIY Tascheherstellung Herren Damen Karneval Halloween
- Price
- €7.07
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago
![Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (DK-Schwarz 1)](https://m.media-amazon.com/images/I/41mX6vU3zLL.jpg)
Ahiller Geldbörsenkette mit Verschluss [Doppelschloss-Design mit Wolframstahl-Kegelkopf] Heavy Duty Biker-Kette Herren-Geldbörsenkette Jeanskette und Schlüsselkette (DK-Schwarz 1)
- Price
- €16.78
- Rating
- 4.5/5
- Reviews
- 1,019
- Age
- 2y ago
Newest
by launch date
XSHAO 3 Stück Brieftasche Kette Schlüsselkette Hose Edelstahl 45 cm Schlüsselkette mit Karabiner für Männer Frauen in Silber
- Price
- €8.51
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago

Diffaxy Hosenkette 53cm Hip Hop Punk Wallet Chain Metall Jeanskette und Schlüsselanhänger Kette für Hosen für Männer Frauen
- Price
- €4.57
- Rating
- 4.0/5
- Reviews
- 211
- Age
- 1y ago

WY LIGHTING LEVEL Punk Hose Kette Hip Hop Handtasche Kette Metall Heavy Duty Brieftasche Kettes Gothic Geldbörsenkett für Jeans Brieftaschen DIY Tascheherstellung Herren Damen Karneval (Schwarz)
- Price
- €8.15
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago

WY LIGHTING LEVEL Punk Hose Kette Hip Hop Handtasche Kette Metall Heavy Duty Brieftasche Kettes Gothic Geldbörsenkett für Jeans Brieftaschen DIY Tascheherstellung Herren Damen Karneval Halloween
- Price
- €7.07
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 1y ago

Fhlbestyu 2/4 Stücke Schlüsselanhänger Ausziehbar Schlüsselband Ausziehbar JoJo mit 60cm Ausziehbar Stahlseil Einziehbarer Schlüsselanhänger Schlüsselkette Karabiner
- Price
- €5.00
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
17
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
13%
- Ahiller39%
- Fhlbestyu20%
- EOTW11%
- WY LIGHTING LEVEL8%
- Chie no fukuro5%
- Wonwood_direct4%
- Open — no brand owns it (5 brands, 13%)
Demand
Schlüsselkette search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Schlüsselkette search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- schlüsselkette83K/yr
- key chain37K/yr
- schlüssel kette11K/yr
- schlüsselkette mit karabiner13K/yr
- portemonnaie kette5K/yr
- schlüsselkette kurz4K/yr
- geldbeutel kette5K/yr
- portmonee kette4K/yr
- kette schlüssel4K/yr
- geldbörse kette4K/yr
Reviews and returns
What reviews say buyers love and hate about Schlüsselkette
We read the reviews and the return reasons for every product selling here.
“Haltbarkeit nicht überzeugend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schlüsselkette questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









