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Schlüsselband

Maybe

An estimated 1.2% of orders come back. But products sell for $8.04 on average, outside the sweet spot, so Schlüsselband is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46
Market size
€277K/yr1.7M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
43%top-5 click share · 25 brands · 44 sellers

Flapen Score

Schlüsselband against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schlüsselband is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselband market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselband 1.7M times last year and spent an estimated €277K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €277K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
2.0%
Market size, estimated
€277Ka year
Peak month
September1.6× the quietest month
Top search term
schlüsselband1.0M searches a year

02 · Price

A sale here is worth €8.04.

Listings sell for €8.04 on average, from €3.43 to €19.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €8.04 that is €2K to €4K a year per listing.

Average price
€8.04under the $15 to $100 sweet spot
Price range
€3.43–€19.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #69 within Werksausweise, Namensschildchen & Zubehör. It carries 1,773 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#69in Werksausweise, Namensschildchen & Zubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,773per listing
Listings tracked
42

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schlüsselband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

44

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

43%

Top 20: 79%

Open market

32%

  • Brand 119%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Schlüsselband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Schlüsselband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlüsselband1.0M/yr
  • lanyard116K/yr
  • schlüsselband zum umhängen113K/yr
  • schlüsselbänder69K/yr
  • schlüsselanhänger band60K/yr
  • lanyard schlüsselband42K/yr
  • schlüsselband kinder47K/yr
  • schlüsselband mit karabiner35K/yr
  • schlüsselband lang29K/yr
  • umhängeband19K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselband

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
46%of negative reviews mention “Haltbarkeit”
1.2%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schlüsselband questions

Answered from the same tracked data.