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Schlüsselanhänger

Fail

Prices span $3.47–$14.26, mostly outside the sweet spot, so Schlüsselanhänger is a Fail.

Flapen Score
35
35 / 100
Ranks 1,122 of 1,305 Bürobedarf & Schreibwaren niches · −11 vs the category median of 46
Market size
€883K/yr7.3M searches / yr
90-day growth
-5.1%search demand this quarter
Competition
94%top-5 click share · 6 brands · 23 sellers

Flapen Score

Schlüsselanhänger against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schlüsselanhänger is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüsselanhänger market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselanhänger 7.3M times last year and spent an estimated €883K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €883K a year.

Searches, last 12 months
7.3M
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
1.6%
Market size, estimated
€883Ka year
Peak month
December1.5× the quietest month
Top search term
schlüsselanhänger4.9M searches a year

02 · Price

A sale here is worth €7.67.

Listings sell for €7.67 on average, from €3.47 to €14.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €7.67 that is €31K to €38K a year per listing.

Average price
€7.67under the $15 to $100 sweet spot
Price range
€3.47–€14.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
€31K–€38K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Etiketten, Register & Stempel. It carries 2,033 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#6in Etiketten, Register & Stempel
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,033per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Schlüsselanhänger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Schlüsselanhänger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Schlüsselanhänger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlüsselanhänger4.9M/yr
  • schlüsselanhänger personalisiert708K/yr
  • anhänger449K/yr
  • schlüsselanhänger auto318K/yr
  • keychain197K/yr
  • schlüsselbund158K/yr
  • autoschlüsselanhänger129K/yr
  • auto schlüsselanhänger103K/yr
  • schlüsselanhänger damen64K/yr
  • schlüsselanhänger klein34K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüsselanhänger

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
0.2%of orders come back
“Karabiner sind in der Tat sehr klein”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schlüsselanhänger questions

Answered from the same tracked data.