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Schlüssel Jojo

Fail

Shoppers spend an estimated $43K a year here, so Schlüssel Jojo is a Fail.

Flapen Score
33
33 / 100
Ranks 1,179 of 1,305 Bürobedarf & Schreibwaren niches · −13 vs the category median of 46
Market size
€43K/yr60K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 16 sellers

Flapen Score

Schlüssel Jojo against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schlüssel Jojo is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlüssel Jojo market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüssel Jojo 60K times last year and spent an estimated €43K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
7.0%
Market size, estimated
€43Ka year
Peak month
September1.3× the quietest month
Top search term
key bak11K searches a year

02 · Price

A sale here is worth €10.36.

Listings sell for €10.36 on average, from €3.38 to €16.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.36 that is €1K to €3K a year per listing.

Average price
€10.36under the $15 to $100 sweet spot
Price range
€3.38–€16.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #105 within Werksausweise, Namensschildchen & Zubehör. It carries 6,254 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
3.3%
Average rank
#105in Werksausweise, Namensschildchen & Zubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
6,254per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Schlüssel Jojo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Brand 141%
  • Brand 233%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Schlüssel Jojo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Schlüssel Jojo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key bak11K/yr
  • schlüssel jojo11K/yr
  • schlüssel zipper10K/yr
  • keybak6K/yr
  • jojo schlüsselanhänger5K/yr
  • schlüsseljojo3K/yr
  • skipass zipper4K/yr
  • skikarten zipper5K/yr
  • key-bak3K/yr
  • schlüsselanhänger zum rausziehen1K/yr

Reviews and returns

What reviews say buyers love and hate about Schlüssel Jojo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
56%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schlüssel Jojo questions

Answered from the same tracked data.