Schere
FailPrices span $2.18–$17.93, mostly outside the sweet spot, so Schere is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 4649
- Market size
- €672K/yr679K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 76 sellers
Flapen Score
Schere against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schere is stronger. Inside it, weaker.
Market
The Schere market on Amazon at a glance
Shoppers on Amazon Germany searched for Schere 679K times last year and spent an estimated €672K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €672K a year.
- Searches, last 12 months
- 679K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 12.5%
- Market size, estimated
- €672Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- schere433K searches a year
02 · Price
A sale here is worth €7.89.
Listings sell for €7.89 on average, from €2.18 to €17.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €7.89 that is €24K to €32K a year per listing.
- Average price
- €7.89under the $15 to $100 sweet spot
- Price range
- €2.18–€17.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €24K–€32K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Scheren & Schneidemaschinen. It carries 14,042 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Scheren & Schneidemaschinen
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 14,042per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Schere products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
76
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- Brand 135%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 59%
- Brand 65%
Demand
Schere search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Schere search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schere433K/yr
- scheren90K/yr
- scissors36K/yr
- papierschere27K/yr
- schere büro18K/yr
- scher10K/yr
- büroschere12K/yr
- scharfe schere9K/yr
- papierschere hochwertig10K/yr
- schere groß6K/yr
Reviews and returns
What reviews say buyers love and hate about Schere
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schere questions
Answered from the same tracked data.









