Is schere profitable to sell on Amazon Germany?

The niche generates €672K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).

How competitive is the schere niche?

12 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in schere?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Rost/Korrodieren. The return rate is 0.3%.

When does demand for schere peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the schere niche?

Listings span €2.18–€17.93; the average listing price is €7.89 (sweet spot $15–$100). The average incumbent carries 14,042 reviews — the moat a new listing must climb.

schere

Skip it

Prices mostly outside the sweet spot ($2.18–$17.93) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Good€672K

€672K/yr · 679K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Avg price

Bad€7.89

avg listing price — sweet spot $15–$100

Review moat

Bad14,042.35

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€2.18–€17.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schere is a €672K/yr Amazon Germany market (679K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

schere market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: €631K–€789K; units × avg price
Conversion rate: 12.5%
Avg BSR: #8
Page quality: 0%
Prime: 95%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

Amazon Basics35%
WMF12%
Westcott11%
Leitz9%
KUONIIY9%
Hotec5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top schere search terms

schere433K/yr -1.7%10.4% conv.
scheren90K/yr +0.5%8.4% conv.
scissors36K/yr -1.5%6.3% conv.
papierschere27K/yr -14.5%6.1% conv.
schere büro18K/yr -47.7%15.8% conv.
scher10K/yr -18.1%0.3% conv.
büroschere12K/yr -26.1%13.5% conv.
scharfe schere9K/yr +7.2%4.4% conv.
papierschere hochwertig10K/yr -31.6%3.9% conv.
schere groß6K/yr +3.8%3.9% conv.

All search terms

Top schere products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Schere aus Edelstahl komfortabler Griff multifunktionales Allzweckgerät PVD-beschichtet 3er-Pack Büro Zuhause Küche mehrfarbig

Amazon Basics€5.774.7★72,030 rev

WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz

WMF€5.464.7★15,997 rev

Leitz Schere Titan Anti-Haft Hochwertige Haushaltsschere mit ergonomischem Griff Klingen aus rostfreiem Stahl Für zu Hause Büro und Schule Länge 20 5 cm Schwarz 54206095

Leitz€8.324.7★1,941 rev

KUONIIY Schere Ultra scharfe Titanbeschichtung weiche Komfortgriffe Mehrzweckschere 15 3 cm

KUONIIY€5.074.6★1,391 rev

Amazon Basics Schere aus Edelstahl komfortabler Griff multifunktionales Allzweckgerät PVD-beschichtet 2er-Pack Büro Zuhause Küche mehrfarbig

Amazon Basics€3.974.7★72,030 rev

Newest

by launch date

Scheren aus Edelstahl | 3 Stück 20.2CM Haushaltsschere Küchenschere Stoffschere Extra Scharfe Klinge Rostfrei Robuster Kunststoffgriff Stabile und scharfe Klingen Schwarz

Hotec€6.51130 rev

11mo ago

Scheren Set 4-teilig kupferro titanbeschichtet 23 5/20 5/17 5/13 5 cm Premium Haushaltsschere & Stoffschere Profi Schneiderschere Nähzubehör & Bastelschere

Scherenpalast€17.93183 rev

2y ago

Edelstahl Scheren Set 3 Stück 21cm Schere mit ultrascharfen 2 5 mm Dicken Klingen Komfortable Griffe Langlebige Scheren für Büro Schule Handwerk zu Hause Rechts-/Linkshänder Schere

SEANTUA€8.32599 rev

2y ago

KUONIIY Schere Ultra scharfe Titanbeschichtung weiche Komfortgriffe Mehrzweckschere 15 3 cm

KUONIIY€5.071,391 rev

3y ago

LIVINGO Professionelle Scharfe Schneiderschere: Hochwertiger Edelstahl mit Titan-Klingen Multifunktionale Stoff- und Polstermaterialschere 24 cm Schwarz

LIVINGO€13.1639,775 rev

3y ago

What buyers say about schere

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Produkt”

Preis-Leistungs-Verhältnis22%

“Good value”

beworben Vs Tatsächliches Produkt7%

“wie erwartet”

Schärfe7%

“Gut Scharf”

Gesamtgröße5%

“Passt”

Griff5%

“Das Westcott Easy Grip Scheren-Set überzeugt auf ganzer Linie”

Schneiden/Trimmen5%

“Super schere”

Stärke4%

“Robust”

Benutzerfreundlichkeit3%

“Die Schere ist handlich”

Haltbarkeit2%

“das Material wirkt langlebig.”

What buyers complain about

Qualität insgesamt19%

“Schlechte Qualität”

Haltbarkeit17%

“Geringe Haltbarkeit”

Rost/Korrodieren17%

“Rost trotz Edelstahl”

Gesamtgröße5%

“Klingen zu locker”

Preis-Leistungs-Verhältnis5%

“Kann man definitiv günstiger finden”

Griff5%

“Liegt nicht ganz so geschmeidig in der Hand”

Einfache Reinigung3%

“Oft muss man mehrmals schneiden, damit es halbwegs sauber aussieht”

Stärke2%

“Etwas wackelig”

Komfort insgesamt2%

“Sehr unbequeme Griffe”

Schärfe2%

“Vorsicht sehr scharf”

Top return reasons

Gesamtgröße45%

Defekt Material/Teile7%

Qualität insgesamt7%

Schärfe5%

Funktionalität insgesamt4%

Rost/Korrodieren4%

beworben Vs Tatsächliches Produkt3%

Materialqualität2%