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Schere

prices mostly outside the sweet spot ($2.18–$17.93) — Schere doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 67Growth 22Conversion 95Competition 41Returns 99Price range 19Avg price 22Brand share 47Review moat 20Quality gap 24
This niche Category average · 1,305 niches

Is Schere profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schere is a €672K/yr Amazon Germany market (679K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.

Schere: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 12.5% of searches end in a purchase.

€672K

revenue / yr

Units sold / yr100K
Search volume / yr-5.0%679K
Conversion rate12.5%
Avg price€7.89

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 76
Top-5 product click share60%
Open market23%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews14,042

Top Schere products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€67K€134K€202K€269K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

76

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Amazon Basics35%
  • WMF12%
  • Westcott11%
  • Leitz9%
  • KUONIIY9%
  • Hotec5%

Schere demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume679KCVR12.5%Products20Brands12Top 5 Brands77%OOS Rate0.0%Rating4.6★Reviews14,042Avg BSR#8
18K13KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Schere search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schere433K/yr
  • scheren90K/yr
  • scissors36K/yr
  • papierschere27K/yr
  • schere büro18K/yr
  • scher10K/yr
  • büroschere12K/yr
  • scharfe schere9K/yr
  • papierschere hochwertig10K/yr
  • schere groß6K/yr

What reviews say buyers love and hate about Schere

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt28%

Super Produkt

Preis-Leistungs-Verhältnis22%

Good value

beworben Vs Tatsächliches Produkt7%

wie erwartet

Schärfe7%

Gut Scharf

Gesamtgröße5%

Passt

What buyers complain about

77% of reviews
Qualität insgesamt19%

Schlechte Qualität

Haltbarkeit17%

Geringe Haltbarkeit

Rost/Korrodieren17%

Rost trotz Edelstahl

Gesamtgröße5%

Klingen zu locker

Preis-Leistungs-Verhältnis5%

Kann man definitiv günstiger finden

Schere return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Defekt Material/Teile
7%
3Qualität insgesamt
7%
4Schärfe
5%
5Funktionalität insgesamt
4%

Common Schere questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schere 49/100 on Amazon Germany — Skip it. The niche generates €672K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Schere on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.