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Schaumstoff

Maybe

An estimated 0.8% of orders come back. But buyers convert on only 0.7% of searches, so Schaumstoff is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46
Market size
€149K/yr1.2M searches / yr
90-day growth
-1.9%search demand this quarter
Competition
37%top-5 click share · 33 brands · 39 sellers

Flapen Score

Schaumstoff against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Schaumstoff is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schaumstoff market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaumstoff 1.2M times last year and spent an estimated €149K. The top 5 brands take 57% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €149K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
0.7%
Market size, estimated
€149Ka year
Peak month
January1.3× the quietest month
Top search term
schaumstoff386K searches a year

02 · Price

A sale here is worth €17.66.

Listings sell for €17.66 on average, from €4.17 to €86.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €17.66 that is €2K to €4K a year per listing.

Average price
€17.66inside the $15 to $100 sweet spot
Price range
€4.17–€86.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #66 within Präsentationszubehör. It carries 1,114 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
33%
Out of stock, average day
0.8%
Average rank
#66in Präsentationszubehör
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,114per listing
Listings tracked
51

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Schaumstoff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

39

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

37%

Top 20: 71%

Open market

37%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Schaumstoff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Schaumstoff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schaumstoff386K/yr
  • schaumstoffplatte270K/yr
  • schaumstoff zuschnitt161K/yr
  • schaumstoff polster95K/yr
  • schaumstoffmatte68K/yr
  • foam34K/yr
  • polsterschaumstoff18K/yr
  • schaumgummi17K/yr
  • foam board13K/yr
  • schaumstoff meterware16K/yr

Reviews and returns

What reviews say buyers love and hate about Schaumstoff

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Trash”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schaumstoff questions

Answered from the same tracked data.