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Schaumstoff

Schaumstoff shows low returns (0.8%), but weak search conversion (0.7%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46

Market size 32Growth 24Conversion 9Competition 78Returns 96Price range 84Avg price 82Brand share 78Review moat 60Quality gap 50
This niche Category average · 1,305 niches

Is Schaumstoff profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schaumstoff is a €149K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.

Schaumstoff: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.9% over the last 90 days and 0.7% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr13K
Search volume / yr-1.9%1.2M
Conversion rate0.7%
Avg price€17.66

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers33 · 39
Top-5 product click share37%
Open market43%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement88%
New entrants (1y)10· 0 succeeded
Avg rating4.5★
Avg reviews1,114

Top Schaumstoff products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 falling

Sellers

39

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

37%

Top 20: 71%

Open market

37%

  • FORTIS POLSTER18%
  • Quality Den13%
  • YURO12%
  • MSS e.K.8%
  • All4All6%
  • saarschaum6%

Schaumstoff demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.7%Products51Brands33Top 5 Brands57%OOS Rate0.8%Rating4.5★Reviews1,114Avg BSR#66
25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Schaumstoff search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schaumstoff386K/yr
  • schaumstoffplatte270K/yr
  • schaumstoff zuschnitt161K/yr
  • schaumstoff polster95K/yr
  • schaumstoffmatte68K/yr
  • foam34K/yr
  • polsterschaumstoff18K/yr
  • schaumgummi17K/yr
  • foam board13K/yr
  • schaumstoff meterware16K/yr

What reviews say buyers love and hate about Schaumstoff

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt19%

Qualitativ super

Gesamtgröße10%

alles passt

beworben Vs Tatsächliches Produkt10%

Exakt, wie bestellt

Preis-Leistungs-Verhältnis9%

Super Preis-Leistung

Haftung/Klebrigkeit5%

Super und einfach und klebt stabil

What buyers complain about

59% of reviews
Qualität insgesamt13%

Trash

beworben Vs Tatsächliches Produkt10%

null wie beschrieben ganz fatal

Dicke7%

Zu dünn

Griff6%

absolut nicht rutschfest

Übung/Sporteignung5%

Absolut nicht geeignet für ein Gym

Schaumstoff return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Qualität insgesamt
7%
3Dünn
7%
4Weiches Gefühl
6%
5Funktionalität insgesamt
5%

Common Schaumstoff questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schaumstoff 55/100 on Amazon Germany — Worth a look. The niche generates €149K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.
Search demand for Schaumstoff on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.