Is rubbelaufkleber profitable to sell on Amazon Germany?

The niche generates €24K/yr across 31 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (49/100).

How competitive is the rubbelaufkleber niche?

22 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in rubbelaufkleber?

Top complaints mined from reviews: Geruch, Haftung/Klebrigkeit, Gesamtgröße. The return rate is 0.8%.

When does demand for rubbelaufkleber peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the rubbelaufkleber niche?

Listings span €3.40–€9.09; the average listing price is €5.12 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

rubbelaufkleber

Skip it

Prices mostly outside the sweet spot ($3.40–$9.09) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great425.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.12

avg listing price — sweet spot $15–$100

Market size

Bad€24K

€24K/yr · 68K searches

Price range

Bad€3.40–€9.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, rubbelaufkleber is a €24K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

rubbelaufkleber market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €26K–€31K; units × avg price
Conversion rate: 6.8%
Avg BSR: #895
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 12.0%
Avg brand age: 20 months
Avg seller age: 225 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

47%

Top 20: 89%

Open market

30%

ScratchStix36%
HEWJYDE11%
CraftWerk7%
Luckwaii6%
ADLABLD6%
banjiabb4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -15.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top rubbelaufkleber search terms

rubbelaufkleber48K/yr -14.6%6.5% conv.
rubbelsticker10K/yr -14.1%2.7% conv.
rubbellos aufkleber7K/yr -9.0%8.3% conv.
rubbel aufkleber3K/yr -33.5%4.8% conv.

All search terms

Top rubbelaufkleber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

150 Stück - Rubbelaufkleber Rubbellose Selber Machen Scratch off Sticker - 48 x 15 mm

ScratchStix€4.744.7★3,535 rev

100 Stück Rubbelaufkleber Rubbellose Selber Machen - Rubbel EtikettenRubbelsticker Rubbeletiketten zum Aufkleben für Party Spiele Geschenk Postkarte Bastelarbeiten 35x58mm

HEWJYDE€5.064.6★58 rev

150 Stück 25mm Rubbel Etiketten Rubbellose Aufkleber Scratch Sticker - Gold

ScratchStix€4.734.7★2,889 rev

Luckwaii 6 Stück Groß Rubbelaufkleber DIY Rubbellose Selber Machen Rubbelkarte und Goldenes Ticket 27x20mm Rub on Sticker für Hochzeit Weihnachten Geburtstage Schwangerschaft (Gold/Silber/Roségold)

Luckwaii€5.704.2★26 rev

300 Stück Rubbelaufkleber 2.5cm Rubbellose Selber Machen Rund Rubbellos Aufkleber DIY Etiketten Scratch off Sticker für Überraschung Weihnachten Hochzeit(Gold)

ADLABLD€4.184.0★25 rev

Newest

by launch date

Abeillo 100 Stück Rubbelaufkleber Gold 50x70mm Rubbellose Selber Machen Rubbelsticker Rubbeletiketten zum Aufkleben für Party Spiele Geschenk Bastelarbeiten

Abeillo€5.591 rev

3mo ago

400 Stück Rund Rubbelaufkleber Rubbellose Selber Machen Rund Rubbellos Aufkleber 2.5cm Rubbel Etiketten DIY Etiketten Scratch Sticker für Überraschung Weihnachten Hochzeit(Gold Silber)

Kynigo€3.690 rev

3mo ago

CraftWerk Rubbelaufkleber Gold Herz 60er Pack - Rubbellose selber machen - Gutschein und Überraschungen gestalten 8 x 7cm

CraftWerk€3.401 rev

4mo ago

Katyjun Rubbelaufkleber 200 Stück Gold 6x2 5cm Bruchfeste Beschichtung & sauberer Abrieb Lose zum selber beschriften für Hochzeit & Geburtstag Sticker selber machen

Katyjun€4.180 rev

5mo ago

WJIAAA Rubbelaufkleber 100 Stück Rubbellose Selbstklebendes Rubbeletikett Selber Machen Für Party Spiele Geschenk Postkarte Bastelarbeiten 2 28 x 1 38 Zoll

WJIAAA€4.441 rev

6mo ago

What buyers say about rubbelaufkleber

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit19%

“Handhabung ist einfach”

Qualität insgesamt18%

“Cooles Produkt”

beworben Vs Tatsächliches Produkt18%

“es hält was es verspricht”

Haftung/Klebrigkeit12%

“Die Sticker lassen sich super aufkleben”

Geschenk Zweck10%

“perfekte Überraschung”

Stärke3%

“Solide”

Preis-Leistungs-Verhältnis3%

“Preis Leistung stimmt”

Sammlungsobjekte3%

“Ideal für Überaschungsgutscheine”

Schreiberfahrung3%

“Kan man ganz einfach über geschriebenes kleben und danach aufrufen lassen”

Gesamtgröße3%

“Passt”

What buyers complain about

Geruch64%

“Stinken leider, sonst top”

Haftung/Klebrigkeit14%

“Die Rubbelaufkleber funktionieren überhaupt nicht – sie lassen sich einfach nicht freirubbeln, egal ob mit Münze, Schlüssel oder sogar Schere”

Gesamtgröße14%

“Wesentlich kleiner als in der Artikelbeschreibung angegeben”

Top return reasons

Gesamtgröße60%

Geruch15%

Funktionalität insgesamt4%

Qualität insgesamt4%

Haftung/Klebrigkeit4%

Defekt Material/Teile2%

Weiches Gefühl2%

Kompatibilität – insgesamt2%

Farbe2%

Druckqualität2%

Common questions

Is rubbelaufkleber profitable to sell on Amazon Germany?: The niche generates €24K/yr across 31 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (49/100).
How competitive is the rubbelaufkleber niche?: 22 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in rubbelaufkleber?: Top complaints mined from reviews: Geruch, Haftung/Klebrigkeit, Gesamtgröße. The return rate is 0.8%.
When does demand for rubbelaufkleber peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the rubbelaufkleber niche?: Listings span €3.40–€9.09; the average listing price is €5.12 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.