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Register A-z

Fail

Demand is soft, at -50.8% this quarter, so Register A-z is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€155K/yr103K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
59%top-5 click share · 14 brands · 61 sellers

Flapen Score

Register A-z against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Register A-z is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Register A-z market on Amazon at a glance

Shoppers on Amazon Germany searched for Register A-z 103K times last year and spent an estimated €155K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €155K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
18.1%
Market size, estimated
€155Ka year
Peak month
January3.2× the quietest month
Top search term
register für ordner a4 a-z30K searches a year

02 · Price

A sale here is worth €8.26.

Listings sell for €8.26 on average, from €2.35 to €21.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €8.26 that is €12K to €17K a year per listing.

Average price
€8.26under the $15 to $100 sweet spot
Price range
€2.35–€21.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
€12K–€17K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #54 within Mappen, Ordner & Zubehör. It carries 281 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
71%
Out of stock, average day
4.5%
Average rank
#54in Mappen, Ordner & Zubehör
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
281per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Register A-z products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

61

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

  • Brand 125%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Register A-z search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top Register A-z search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • register für ordner a4 a-z30K/yr
  • abc register für ordner a418K/yr
  • register a-z17K/yr
  • a-z register a47K/yr
  • abc register6K/yr
  • alphabet register für ordner a46K/yr
  • alphabetisches register a44K/yr
  • kunststoff-register a-z 20-teilig3K/yr
  • ordner register a4 a-z3K/yr
  • register alphabetisch a43K/yr

Reviews and returns

What reviews say buyers love and hate about Register A-z

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “beworben Vs Tatsächliches Produkt”
11%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Für meinen Geldbeutel eigentlich zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Register A-z questions

Answered from the same tracked data.