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Register 1-12

Fail

Demand is soft, at -64.8% this quarter, so Register 1-12 is a Fail.

Flapen Score
41
41 / 100
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size
€16K/yr14K searches / yr
90-day growth
-64.8%search demand this quarter
Competition
59%top-5 click share · 14 brands · 63 sellers

Flapen Score

Register 1-12 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Register 1-12 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Register 1-12 market on Amazon at a glance

Shoppers on Amazon Germany searched for Register 1-12 14K times last year and spent an estimated €16K. The top 5 brands take 68% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-64.8%
Conversion, latest week
14.8%
Market size, estimated
€16Ka year
Top search term
register 1-129K searches a year

02 · Price

A sale here is worth €7.89.

Listings sell for €7.89 on average, from €1.64 to €16.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €7.89 that is €789 to €2K a year per listing.

Average price
€7.89under the $15 to $100 sweet spot
Price range
€1.64–€16.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€789–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #85 within Mappen, Ordner & Zubehör. It carries 780 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
83%
Out of stock, average day
3.2%
Average rank
#85in Mappen, Ordner & Zubehör
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
780per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Register 1-12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

€0€801€2K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

63

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 96%

Open market

25%

  • Leitz24%
  • Durable16%
  • XHDA12%
  • Conipa9%
  • Plastoreg8%
  • D.RECT7%

Demand

Register 1-12 search demand

Weekly searches over the year. Pick a range.

350250Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Register 1-12

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Lochung für einen Leitz-Ordner zu schmal”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Register 1-12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data