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Regenbogenstift

prices mostly outside the sweet spot ($3.43–$11.57) — Regenbogenstift doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 11Growth 38Conversion 70Competition 51Returns 97Price range 0Avg price 18Brand share 57Review moat 45Quality gap 57
This niche Category average · 1,305 niches

Is Regenbogenstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Regenbogenstift is a €45K/yr Amazon Germany market (112K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug–Sep–Nov. Verdict: Skip it — 46/100.

Regenbogenstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.5% over the last 90 days and 6.3% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr10K
Search volume / yr+10.5%112K
Conversion rate6.3%
Avg price€6.30

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 19
Top-5 product click share55%
Open market29%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,958

Top Regenbogenstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€9K€13K€18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

23%

  • Ailvor35%
  • nsxsu11%
  • Maqhpu9%
  • GOLDGE8%
  • WISYOK7%
  • Lenski7%

Regenbogenstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR6.3%Products19Brands15Top 5 Brands71%OOS Rate14.8%Rating4.4★Reviews1,958Avg BSR#95
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 2.2×

Top Regenbogenstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • regenbogenstifte22K/yr
  • regenbogenstift28K/yr
  • regenbogenstifte kinder42K/yr
  • regenbogen stifte10K/yr
  • regenbogen stift6K/yr
  • regenbogen buntstifte4K/yr

What reviews say buyers love and hate about Regenbogenstift

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Farbe33%

Tolle bunte Stifte

Stift/Bleistiftqualität18%

An sich schöne Stifte

Qualität insgesamt11%

überraschend gute Qualität zu dem Preis,

Spaß/Unterhaltungserlebnis5%

Freude fürs kind

beworben Vs Tatsächliches Produkt5%

Zweck erfüllt

What buyers complain about

74% of reviews
Farbe35%

Es sind keine schöne Farben

Qualität insgesamt17%

Ich habe kein hochwertiges Produkt erwartet

Haltbarkeit6%

Es brechen viele direkt beim Spitzen ab

Gesamtgröße6%

Die Radiergummis sind recht klein

Papierqualität4%

Außerdem ist das Papier in den Blöcken sehr dünn, sodass es sich schnell durchdrückt bzw. nicht besonders hochwertig wirkt

Regenbogenstift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Qualität insgesamt
17%
3Geruch
11%
4Haltbarkeit
10%
5Dünn
9%

Common Regenbogenstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Regenbogenstift 46/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +10.5% over the last 90 days.
Search demand for Regenbogenstift on Amazon Germany peaks in Jul–Aug–Sep–Nov, where the busiest month runs 2.2× the quietest.