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Reeloq

Reeloq shows low returns (1.6%), but soft demand (+0.8% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 25% of 1,305 Bürobedarf & Schreibwaren niches · +5 vs the category median of 46

Market size 33Growth 26Conversion 48Competition 48Returns 83Price range 79Avg price 71Brand share 50Review moat 63Quality gap 65
This niche Category average · 1,305 niches

Is Reeloq profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Reeloq is a €159K/yr Amazon Germany market (286K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Reeloq: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.8% over the last 90 days and 3.8% of searches end in a purchase.

€159K

revenue / yr

Units sold / yr13K
Search volume / yr+0.8%286K
Conversion rate3.8%
Avg price€14.47

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers17 · 24
Top-5 product click share56%
Open market25%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)14· 4 succeeded
Avg rating4.4★
Avg reviews966

Top Reeloq products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

19%

  • MoKo28%
  • REELOQ15%
  • COCASES15%
  • Easy Protect10%
  • Oaridey7%
  • Closd6%

Reeloq demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume286KCVR3.8%Products24Brands17Top 5 Brands75%OOS Rate5.0%Rating4.4★Reviews966Avg BSR#664
50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 4.0×

Top Reeloq search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • handysicherung29K/yr
  • handy diebstahlschutz28K/yr
  • handy sicherung diebstahl22K/yr
  • reeloq30K/yr
  • handysicherung outdoor ausziehbar31K/yr
  • diebstahlschutz handy15K/yr
  • handy sicherung19K/yr
  • diebstahlschutz13K/yr
  • reeloq smartphone sicherung18K/yr
  • reloqq handy sicherung14K/yr

What reviews say buyers love and hate about Reeloq

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt20%

Super Produkt

Benutzerfreundlichkeit12%

Gute Sache, handy schnell zur Hand

beworben Vs Tatsächliches Produkt11%

Wie erwartet

Stärke10%

robust

Preis-Leistungs-Verhältnis7%

Hoheer Preis

What buyers complain about

66% of reviews
Haltbarkeit28%

Nach einer Benutzung defekt

Qualität insgesamt10%

Er wirkt eher billig

Gesamtgröße9%

Etwas gross, sonst alles bestens

Preis-Leistungs-Verhältnis6%

Finde es nur einigermaßen teuer

Aufladen5%

Laden wird behindert

Reeloq return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Gewicht schwer
8%
3Funktionalität insgesamt
7%
4Qualität insgesamt
6%
5Kompatibilität – insgesamt
5%

Common Reeloq questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reeloq 51/100 on Amazon Germany — Worth a look. The niche generates €159K/yr across 24 tracked products. 4 of 14 products launched in the last 360 days are still selling. Search demand moved +0.8% over the last 90 days.
Search demand for Reeloq on Amazon Germany peaks in Mar, where the busiest month runs 4.0× the quietest.