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Pustestifte

soft demand (-44.0% this quarter) — Pustestifte doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,012 of 1,305 Bürobedarf & Schreibwaren niches · −8 vs the category median of 46

Market size 19Growth 3Conversion 65Competition 25Returns 96Price range 28Avg price 40Brand share 21Review moat 62Quality gap 60
This niche Category average · 1,305 niches

Is Pustestifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pustestifte is a €78K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Pustestifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.0% over the last 90 days and 5.8% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr8K
Search volume / yr-44.0%126K
Conversion rate5.8%
Avg price€10.75

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 99
Top-5 product click share70%
Open market8%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews1,039

Top Pustestifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€23K€31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

99

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • MALINOS41%
  • Lansay22%
  • SES Creative22%
  • PAW PATROL5%
  • Unicorn Academy3%
  • OSDUE2%
  • Open — no brand owns it (4 brands, 6%)

Pustestifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR5.8%Products18Brands10Top 5 Brands92%OOS Rate0.5%Rating4.4★Reviews1,039Avg BSR#103
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Pustestifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pustestifte67K/yr
  • pustestifte kinder ab 4 jahre7K/yr
  • pustestifte kinder ab 6 jahre8K/yr
  • blow pens stifte kinder8K/yr
  • malinos7K/yr
  • malinos zauberstifte4K/yr
  • blopens5K/yr
  • puste stifte kinder4K/yr
  • blow pen4K/yr
  • blo pens4K/yr

What reviews say buyers love and hate about Pustestifte

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Spaß/Unterhaltungserlebnis26%

Kinder waren begeistert

Farbe17%

Die Farben sind kräftig

beworben Vs Tatsächliches Produkt12%

Tut was es soll

Geschenk Zweck12%

Super Geschenk

Benutzerfreundlichkeit7%

Leicht zu Handhaben

What buyers complain about

77% of reviews
Benutzerfreundlichkeit35%

Aber man bekommt sie echt schwer von den Händen

Funktionalität insgesamt13%

einer funktioniert überhaupt nicht!

Haltbarkeit13%

gehen trotz Vorsicht schnell kaputt.

Geschenk Zweck13%

da es sich hier um ein Geschenk handelte, war es doch etwas umständlich die Aufkleber abzumachen.

Feucht/Trocken4%

Der einzige Manko ist vielleicht, dass durch das pusten immer etwas Flüssigkeit in den Deckel bleibt, was nach einiger Zeit natürlich trocknet

Pustestifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Defekt Material/Teile
11%
3Geschenk Zweck
8%
4Produktzustand
6%
5Haltbarkeit
5%

Common Pustestifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pustestifte 38/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -44.0% over the last 90 days.
Search demand for Pustestifte on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.9× the quietest.