Skip to content

Pultordner

brand-locked demand (top 5 brands take 96% of clicks) — Pultordner doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46

Market size 13Growth 12Conversion 76Competition 76Returns 97Price range 53Avg price 43Brand share 11Review moat 79Quality gap 23
This niche Category average · 1,305 niches

Is Pultordner profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pultordner is a €50K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Pultordner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 7.3% of searches end in a purchase.

€50K

revenue / yr

Units sold / yr5K
Search volume / yr-26.3%61K
Conversion rate7.3%
Avg price€11.17

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers9 · 78
Top-5 product click share39%
Open market4%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement37%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews419

Top Pultordner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

78

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

3%

  • Pagna70%
  • Exacompta10%
  • Leitz8%
  • Fododo5%
  • Euqvunn3%
  • ASelected1%
  • Open — no brand owns it (3 brands, 3%)

Pultordner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR7.3%Products41Brands9Top 5 Brands96%OOS Rate1.1%Rating4.6★Reviews419Avg BSR#376
2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top Pultordner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pultordner28K/yr
  • pagna ordnungsmappe11K/yr
  • wiedervorlagemappe8K/yr
  • pagna6K/yr
  • pultmappe4K/yr
  • pultordner 1-124K/yr

What reviews say buyers love and hate about Pultordner

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt19%

Super Qualität

Dokumentenorganisation/Klassifizierung16%

Gute, stabile Mappe

Stärke15%

Sehr robust

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis7%

Coole Mappe für einen guten Preis

What buyers complain about

74% of reviews
Haltbarkeit22%

Kurze Haltbarkeit

Papierqualität11%

Pappe,

Stärke11%

Material spröde und sehr schnell kaputtgegangen

Funktionalität insgesamt11%

Steht leider nur wenn es voll ist so gut

Materialqualität9%

Material nicht allzu strapazierfähig

Pultordner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Defekt Material/Teile
9%
3Dünn
7%
4Qualität insgesamt
7%
5Materialqualität
6%

Common Pultordner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pultordner 45/100 on Amazon Germany — Skip it. The niche generates €50K/yr across 41 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.
Search demand for Pultordner on Amazon Germany peaks in Sep, where the busiest month runs 2.0× the quietest.