pultordner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great419.44avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Price range
Good€3.30–€28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.17avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€50K€50K/yr · 61K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pultordner is a €50K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
pultordner market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €45K–€56K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 37%
- Out of stock
- 1.1%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
78
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
39%
Top 20: 78%
Open market
3%
- Pagna70%
- Exacompta10%
- Leitz8%
- Fododo5%
- Euqvunn3%
- ASelected1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top pultordner search terms
- pultordner28K/yr
- pagna ordnungsmappe11K/yr
- wiedervorlagemappe8K/yr
- pagna6K/yr
- pultmappe4K/yr
- pultordner 1-124K/yr
Top pultordner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pagna Pultordner Classic (Pultmappe 24 Fächer A-Z) schwarz
Pagna€8.264.7★1,355 rev
Pagna Pultordner Classic (Pultmappe 44 Fächer 1-31/ 1-12/Jan-Dez) schwarz
Pagna€21.284.7★642 rev
Pagna Pultordner Classic (Pultmappe 12 Fächer 1-12/Jan-Dez) schwarz A - Z
Pagna€9.244.6★491 rev
Pagna Pultordner Classic (Pultmappe 32 Fächer 1-31) schwarz Pagna 24321-04 - 90 cm x 2 1 m
Pagna€13.984.7★867 rev
2 Stück A4 Dokumentenmappe Fächermappe Dokumentenmappe mit 12 Fächer Mappe Organizer mit Gummizug für Büro Dokumente Schule Hausaufgaben und Papier Wasserdicht mit Etikett (Schwarz)
Fododo€14.294.4★47 rev
Newest
by launch date2 Stück A4 Dokumentenmappe Fächermappe Dokumentenmappe mit 12 Fächer Mappe Organizer mit Gummizug für Büro Dokumente Schule Hausaufgaben und Papier Wasserdicht mit Etikett (Schwarz)
Fododo€14.2947 rev
Pagna Ordnungsmappenset 12 Fächer Trend sortiert Set mit 3 Stück hellblau hellgrau dunkelrosa
Pagna€9.09190 rev
Pagna Ordnungsmappenset 12 Fächer Basic sortiert Set mit 3 Stück rot blau grün
Pagna€9.29146 rev
Pagna Ordnungsmappe Pur 7 Fächer schwarzes Eckspanngummi Recyclingkarton mit dezentem Druck
Pagna€4.94169 rev
Pagna Pultordner Pur 12 Fächer schwarzes Eckspanngummi Recyclingkarton mit Kraftpapier überzogen Natur
Pagna€9.67245 rev
Trending
90-day click momentum
Pagna 40059-18 Ordnungsmappe 12 Fächer hellblau
Pagna€3.304.5★
Exacompta 57035E Recycling Pultordner Ordonator aus extra starkem Karton 32 Fächer 1-31 für DIN A4 Sichtlöcher plastikverstärkte Taben Ordnungsmappe Fächermappe Registermappe rot
Exacompta€13.614.7★
2 Stück A4 Dokumentenmappe Fächermappe Dokumentenmappe mit 12 Fächer Mappe Organizer mit Gummizug für Büro Dokumente Schule Hausaufgaben und Papier Wasserdicht mit Etikett (Schwarz)
Fododo€14.294.4★
Euqvunn 12-Fach Dokumentenmappe A4 180 Lay-Flat Open Mappe mit Fächern Ordnungsmappe mit Gummiband Schwarz A4 Sortiermappe mit Regenbogen-Etiketten Ideal für Büro und Schule
Euqvunn€9.264.4★
Pagna Pultordner Color (Pultmappe 24 Fächer A-Z) Silber
Pagna€12.894.7★
What buyers say about pultordner
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Gute, stabile Mappe”
“Sehr robust”
“Produkt wie beschrieben”
“Coole Mappe für einen guten Preis”
“Praktischer Bürobegleiter”
“Material robust”
“Passt”
“Am besten gefällt mir das pink”
“Mappen sehr gut”
What buyers complain about
“Kurze Haltbarkeit”
“Pappe,”
“Material spröde und sehr schnell kaputtgegangen”
“Steht leider nur wenn es voll ist so gut”
“Material nicht allzu strapazierfähig”
“Riecht nicht gut”
“Ich gehe jedoch davon aus, dass der Gummizug zum schließen nicht lange halten wird und schnell ausleihert”
Top return reasons
Common questions
- Is pultordner profitable to sell on Amazon Germany?
- The niche generates €50K/yr across 41 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the pultordner niche?
- 9 brands and 78 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in pultordner?
- Top complaints mined from reviews: Haltbarkeit, Papierqualität, Stärke. The return rate is 0.5%.
- When does demand for pultordner peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pultordner niche?
- Listings span €3.30–€28.05; the average listing price is €11.17 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.