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Project Hail Mary

Fail

The top 5 products take 100% of clicks, so Project Hail Mary is a Fail.

Filters Trending
Flapen Score
34
34 / 100
Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46
Market size
€52K/yr328K searches / yr
90-day growth
+143.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 50 sellers

Flapen Score

Project Hail Mary against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Project Hail Mary is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Project Hail Mary market on Amazon at a glance

Shoppers on Amazon Germany searched for Project Hail Mary 328K times last year and spent an estimated €52K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +143.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
+143.1%
Conversion, latest week
1.3%
Market size, estimated
€52Ka year
Top search term
project hail mary233K searches a year

02 · Price

A sale here is worth €12.56.

Listings sell for €12.56 on average, from €5.15 to €17.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 5,000 to 6,000 of them. At €12.56 that is €63K to €75K a year per listing.

Average price
€12.56under the $15 to $100 sweet spot
Price range
€5.15–€17.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
5,000–6,000
Revenue per listing a year
€63K–€75K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #408 within Schule & Universität. It carries 64,521 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#408in Schule & Universität
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
64,521per listing
Listings tracked
4

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Project Hail Mary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Project Hail Mary search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Project Hail Mary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • project hail mary233K/yr
  • hail mary68K/yr
  • project hail mary english17K/yr
  • hail mary andy weir5K/yr
  • andy weir hail mary5K/yr

Reviews and returns

What reviews say buyers love and hate about Project Hail Mary

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Farbe”
0.4%of orders come back
“bei Sonneneinstrahlung verblassen die Farben sehr schnell.”
A buyer, on “Farbe”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Project Hail Mary questions

Answered from the same tracked data.