Is prismacolor profitable to sell on Amazon Germany?

The niche generates €126K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (37/100).

How competitive is the prismacolor niche?

5 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in prismacolor?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt. The return rate is 1.0%.

When does demand for prismacolor peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the prismacolor niche?

Listings span €21.29–€181.44; the average listing price is €47.33 (sweet spot $15–$100). The average incumbent carries 10,715 reviews — the moat a new listing must climb.

prismacolor

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great€47.33

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€21.29–€181.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€126K

€126K/yr · 140K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,714.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, prismacolor is a €126K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

prismacolor market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €95K–€118K; units × avg price
Conversion rate: 1.9%
Avg BSR: #307
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.3%
Avg brand age: 58 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

PRISMACOLOR69%
Castle Art Supplies23%
Edionmier4%
Faber-Castell2%
Ohuhu1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top prismacolor search terms

prismacolor67K/yr -17.3%0.9% conv.
castle art buntstifte18K/yr -1.8%2.4% conv.
prismacolor premier19K/yr -28.6%1.1% conv.
prismacolor buntstifte13K/yr -21.5%0.9% conv.
castle art13K/yr -22.3%0.8% conv.
castle arts7K/yr +10.7%1.1% conv.
prismacolor premier 1504K/yr -38.1%1.8% conv.

All search terms

Top prismacolor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PRISMACOLOR Premier Buntstifte 150 kg Blei durchsichtig 150 Stück (1er Pack)

PRISMACOLOR€181.444.6★26,807 rev

Prismacolor Premier Colored Pencils 36/Pkg-

PRISMACOLOR€46.594.7★11,377 rev

Sanford Prismacolor Premier Buntstifte 72 Stück Mehrfarbig

PRISMACOLOR€104.324.6★28,752 rev

PRISMACOLOR 36 PACK (1 UNIT)

PRISMACOLOR€46.754.7★351 rev

Castle Art Supplies 120 Buntstifte Set | Hochwertige Farbminen mit weichem Kern für erfahrene Künstler Profi- und Farbkünstler | In übersichtlichem robustem Reißverschlussetui

Castle Art Supplies€39.264.7★13,722 rev

Newest

by launch date

Castle Art Supplies Farbstifte-Set 72 Stück wachsbasierte weiche Kernfarbstifte für Expertenmischungen

Castle Art Supplies€41.10118 rev

10mo ago

Ohuhu Buntstifte 72 Farben ölbasiert langlebiger weicher Kern professionelle Buntstifte für Erwachsene Künstler und Anfänger zum Ausmalen Skizzieren Portrait Landschaft - Halawa

Ohuhu€28.80848 rev

1y ago

Castle Art Supplies 72 Harmonious Buntstifte im Set | Buntstifte auf Wachsbasis mit weichem Kern für professionelles Mischen | Einzigartige gedämpfte und stimmungsvolle Palette für erwachsene Künstler

Castle Art Supplies€31.41627 rev

2y ago

Castle Art Supplies Pastellstifte-Set | 48 Farben in sanften satten Tönen | Für professionelle und erfahrene Künstler | Geschützt und geordnet in einer Präsentationsbox aus Blech

Castle Art Supplies€26.342,020 rev

4y ago

Castle Art Supplies 120 Buntstifte Set | Hochwertige Farbminen mit weichem Kern für erfahrene Künstler Profi- und Farbkünstler | In übersichtlichem robustem Reißverschlussetui

Castle Art Supplies€39.2613,722 rev

6y ago

What buyers say about prismacolor

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe37%

“Die Pigmente sind hochwertig”

Qualität insgesamt15%

“Super Qualität”

Stift/Bleistiftqualität14%

“Wundervolle Buntstifte”

Preis-Leistungs-Verhältnis7%

“super Preis/Leistung”

Zeichenerfahrung5%

“insgesamt macht es Spaß damit zu malen bzw. zu colorieren”

Weiches Gefühl3%

“Sie sind soft weich lassen sich super verblenden”

Spaß/Unterhaltungserlebnis2%

“Spaß seine Fantasie in Bild zu fassen”

Papierhelligkeit2%

“Die Farben kommen auf weißem Papier richtig raus”

Benutzerfreundlichkeit1%

“Dadurch ermüdungsarmes Arbeiten möglich”

Abteil1%

“Die Box ist genial, drei fächer, mit vielen bunten stiften”

What buyers complain about

Preis-Leistungs-Verhältnis11%

“Preisleistungsverhätnis stimmt nicht”

Farbe8%

“Weiß finde ich nicht gut”

Qualität insgesamt8%

“Ist die Qualität vergleichbar?”

Haltbarkeit6%

“Langlebigkeit gleich Null”

Produktzustand5%

“Leider, habe ich einen gebrauchte Artikel”

Benutzerfreundlichkeit5%

“Anspitzen unmöglich”

Geschenk Zweck5%

“Leider zu spät bemerkt da Geburtstagsgeschenk”

Hartes Gefühl5%

“Die Stifte sind ziemlich hart”

Feder-/Spitzenqualität4%

“Es gibt bei Buntstiften ja die Tatsache, dass Spitzen abbrechen”

Geruch3%

“sehr unangenehmer Geruch”

Top return reasons

Qualität insgesamt16%

beworben Vs Tatsächliches Produkt10%

Anzeigefarben9%

Metallqualität8%

Farbe8%

Haltbarkeit6%

Gesamtgröße6%

Defekt Material/Teile5%

Weiches Gefühl4%

Geschenk Zweck4%

Common questions

Is prismacolor profitable to sell on Amazon Germany?: The niche generates €126K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (37/100).
How competitive is the prismacolor niche?: 5 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in prismacolor?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt. The return rate is 1.0%.
When does demand for prismacolor peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the prismacolor niche?: Listings span €21.29–€181.44; the average listing price is €47.33 (sweet spot $15–$100). The average incumbent carries 10,715 reviews — the moat a new listing must climb.