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Prägefolie

soft demand (-53.6% this quarter) — Prägefolie doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 8Growth 0Conversion 60Competition 43Returns 97Price range 12Avg price 23Brand share 39Review moat 89Quality gap 81
This niche Category average · 1,305 niches

Is Prägefolie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Prägefolie is a €30K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Prägefolie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.6% over the last 90 days and 5.2% of searches end in a purchase.

€30K

revenue / yr

Units sold / yr4K
Search volume / yr-53.6%71K
Conversion rate5.2%
Avg price€8.20

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 50
Top-5 product click share59%
Open market19%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)7· 0 succeeded
Avg rating4.2★
Avg reviews225

Top Prägefolie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

12 falling

Sellers

50

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

14%

  • folia41%
  • YIYICO17%
  • Knorr Prandell12%
  • XDGBGFN6%
  • Generisch6%
  • Ursus5%
  • Open — no brand owns it (6 brands, 14%)

Prägefolie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR5.2%Products21Brands12Top 5 Brands81%OOS Rate1.3%Rating4.2★Reviews225Avg BSR#518
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 37.8×

Top Prägefolie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • prägefolie42K/yr
  • prägefolie gold23K/yr
  • goldfolie zum prägen5K/yr

What reviews say buyers love and hate about Prägefolie

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
beworben Vs Tatsächliches Produkt23%

Genau was ich wollte

Stärke18%

ist aufgrund ihrer Stabilität u. a. bestens zum Gestalten von Weihnachtsschmuck geeignet.

Papierqualität18%

Das ist gutes Papier weiter zu empfehlen

Qualität insgesamt14%

Produkt aber an sich gut

Benutzerfreundlichkeit9%

gut für Anfänger geeignet

What buyers complain about

100% of reviews
Stärke100%

Sehr dünne Prägefolien

Prägefolie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Stärke
15%
3Farbe
7%
4Papierqualität
7%
5Kratzfestigkeit
7%

Common Prägefolie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prägefolie 42/100 on Amazon Germany — Skip it. The niche generates €30K/yr across 21 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -53.6% over the last 90 days.
Search demand for Prägefolie on Amazon Germany peaks in Nov–Dec, where the busiest month runs 37.8× the quietest.