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54

postmappe a4 schule gelb

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.77–$12.27) keeps it on the watch list.

Market size 43Growth 88Conversion 78Competition 38Returns 98Price range 0Avg price 16Brand share 42Review moat 82Quality gap 20

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Growth

Great+92.7%

90-day search growth — must beat 0% to launch

Review moat

Great350.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay€223K

€223K/yr · 495K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.71

avg listing price — sweet spot $15–$100

Price range

Bad€2.77–€12.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, postmappe a4 schule gelb is a €223K/yr Amazon Germany market (495K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
€228K–€286K
units × avg price
Launch success
0 of 1 new (360d)
Conversion rate
7.9%
Avg BSR
#151
Page quality
0%
Prime
82%
Sponsored
76%
Out of stock
2.6%
Avg brand age
49 months
Avg seller age
190 days

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

83

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • Oxford27%
  • itenga18%
  • Pagna16%
  • Herlitz12%
  • KONVINIT7%
  • Exacompta6%
  • Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.7% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 8.9×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€22K20%€45K30%€67K40%€89K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Stärke20%

“Stabil”

Qualität insgesamt15%

“Diese Postmappen aus stabilem Karton machen einen soliden Eindruck”

Haltbarkeit12%

“hält auch, was es verspricht”

Preis-Leistungs-Verhältnis7%

“Süßes Motiv und gutes Preis-Leistungsverhältnis”

beworben Vs Tatsächliches Produkt7%

“hält auch, was es verspricht.”

Papierqualität6%

“Die perfect line Postmappen im 5er Set sind ideal zum Ordnen und Transportieren von Dokumenten”

Dokumentenorganisation/Klassifizierung5%

“Die Mappen eignen sich hervorragend für wichtige Dokumente, Schulunterlagen, Projekte oder den täglichen Einsatz im Büro”

Farbe3%

“Das 5er-Pack in kräftigem Gelb sieht nicht nur super aus”

Flexibilität3%

“Dieses ist fest dran und kann individuell hin und her geschoben werden”

Design insgesamt3%

“Tolles Design”

What buyers complain about

Haltbarkeit29%

“ungeeignet für täglichen Gebrauch”

Preis-Leistungs-Verhältnis14%

“der Preis ist einfach zu hoch um die Mappe alle paar Wochen/Monate austauschen zu können.”

Dicke13%

“Klar das Material ist etwas dicker als bei anderen”

Qualität insgesamt6%

“die Qualität ist nicht gut.”

Papierqualität6%

“Ich dachte, er wäre aus Papier, aber die Qualität ist nicht gut”

Materialqualität6%

“Ich glaube eher vom Material her, dass alle fünf für ein Schuljahr gerade so zum Überleben reichen”

Büro-Benutzerfreundlichkeit4%

“ungeeignet für täglichen Gebrauch”

Top return reasons

Gesamtgröße32%
Defekt Material/Teile13%
Materialqualität10%
Benutzerfreundlichkeit6%
Dünn6%
Preis-Leistungs-Verhältnis5%
Haltbarkeit5%
Funktionalität insgesamt3%
Qualität insgesamt3%
Rückstand3%

Common questions

Is postmappe a4 schule gelb profitable to sell on Amazon Germany?
The niche generates €223K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +92.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the postmappe a4 schule gelb niche?
11 brands and 83 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in postmappe a4 schule gelb?
Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Dicke. The return rate is 0.3%.
When does demand for postmappe a4 schule gelb peak?
Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 8.9× the quietest.
What does it cost to enter the postmappe a4 schule gelb niche?
Listings span €2.77–€12.27; the average listing price is €5.71 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

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