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Postkarten Blanko

Postkarten Blanko shows low returns (1.3%), but prices mostly outside the sweet spot ($3.48–$11.98) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

Market size 11Growth 57Conversion 79Competition 41Returns 89Price range 0Avg price 20Brand share 52Review moat 85Quality gap 62
This niche Category average · 1,305 niches

Is Postkarten Blanko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Postkarten Blanko is a €45K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Postkarten Blanko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.8% over the last 90 days and 8.0% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr8K
Search volume / yr+31.8%79K
Conversion rate8.0%
Avg price€7.19

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 17
Top-5 product click share60%
Open market26%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews310

Top Postkarten Blanko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • Clever Pool40%
  • Papermane9%
  • Sophies Kartenwelt9%
  • Heite9%
  • moinkerin5%
  • Ideen mit Herz5%

Postkarten Blanko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR8.0%Products18Brands14Top 5 Brands74%OOS Rate0.7%Rating4.4★Reviews310Avg BSR#360
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Postkarten Blanko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • postkarten blanko53K/yr
  • blanko postkarten21K/yr
  • blanko postkarten zum selbstgestalten5K/yr

What reviews say buyers love and hate about Postkarten Blanko

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt44%

Super Produkt

Papierqualität13%

Stärke vom Papier ist auch super

Druckqualität8%

Die Oberfläche eignet sich perfekt zum Beschriften, Zeichnen oder Bedrucken

Dicke7%

Schön glänzend und dick

Gesamtgröße4%

Passt

What buyers complain about

83% of reviews
Gesamtgröße15%

Diese Postkarten sind größer

Papierqualität13%

Dünnes papier

beworben Vs Tatsächliches Produkt13%

Ist kein Block. Entspricht nicht meinen Vorstellungen

Druckqualität10%

Nicht Tintenstrahldrucker geeignet

Farbe8%

eher Off-white als rein weiß

Postkarten Blanko return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
20%
2Gesamtgröße
19%
3Papierqualität
10%
4Druckqualität
9%
5Funktionalität insgesamt
7%

Common Postkarten Blanko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Postkarten Blanko 50/100 on Amazon Germany — Worth a look. The niche generates €45K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +31.8% over the last 90 days.
Search demand for Postkarten Blanko on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.