Skip to content
50

postkarten blanko

Worth a look

Shows low returns (1.3%), but prices mostly outside the sweet spot ($3.48–$11.98) keeps it on the watch list.

Market size 11Growth 57Conversion 79Competition 41Returns 89Price range 0Avg price 20Brand share 52Review moat 85Quality gap 62

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great309.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+31.8%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€7.19

avg listing price — sweet spot $15–$100

Market size

Bad€45K

€45K/yr · 79K searches

Price range

Bad€3.48–€11.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, postkarten blanko is a €45K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

postkarten blanko market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€43K–€58K
units × avg price
Conversion rate
8.0%
Avg BSR
#360
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
0.7%
Avg brand age
38 months
Avg seller age
198 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • Clever Pool40%
  • Papermane9%
  • Sophies Kartenwelt9%
  • Heite9%
  • moinkerin5%
  • Ideen mit Herz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.8% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top postkarten blanko search terms

  • postkarten blanko53K/yr
  • blanko postkarten21K/yr
  • blanko postkarten zum selbstgestalten5K/yr
All search terms

Top postkarten blanko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€9K30%€14K40%€18K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about postkarten blanko

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt44%

“Super Produkt”

Papierqualität13%

“Stärke vom Papier ist auch super”

Druckqualität8%

“Die Oberfläche eignet sich perfekt zum Beschriften, Zeichnen oder Bedrucken”

Dicke7%

“Schön glänzend und dick”

Gesamtgröße4%

“Passt”

Preis-Leistungs-Verhältnis3%

“Tolles Preis-Leistungs-Verhältnis”

Haftung/Klebrigkeit3%

“Die stempelfarbe haftet hier gut”

Materialqualität3%

“Gutes Material”

Stärke3%

“Die Postkarten sind cremeweiß und fühlen sich sehr gut und stabil an”

Zeichenerfahrung3%

“Super zum basteln”

What buyers complain about

Gesamtgröße15%

“Diese Postkarten sind größer”

Papierqualität13%

“Dünnes papier”

beworben Vs Tatsächliches Produkt13%

“Ist kein Block. Entspricht nicht meinen Vorstellungen”

Druckqualität10%

“Nicht Tintenstrahldrucker geeignet”

Farbe8%

“eher Off-white als rein weiß”

Kompatibilität – insgesamt5%

“Passen nicht in HP Drucker Envy 5548 Fotofach”

Benutzerfreundlichkeit5%

“unbrauchbar da nicht Formattreu”

Qualität insgesamt5%

“Qualität hat nicht überzeugt”

Haftung/Klebrigkeit5%

“Filzstift haftet auch nicht”

Dicke3%

“Dünnes papier”

Top return reasons

Farbe20%
Gesamtgröße19%
Papierqualität10%
Druckqualität9%
Funktionalität insgesamt7%
Qualität insgesamt7%
Dünn6%
beworben Vs Tatsächliches Produkt5%
Materialqualität2%
Papierkompatibilität2%

Common questions

Is postkarten blanko profitable to sell on Amazon Germany?
The niche generates €45K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +31.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the postkarten blanko niche?
14 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in postkarten blanko?
Top complaints mined from reviews: Gesamtgröße, Papierqualität, beworben Vs Tatsächliches Produkt. The return rate is 1.3%.
When does demand for postkarten blanko peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the postkarten blanko niche?
Listings span €3.48–€11.98; the average listing price is €7.19 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.