Postkarten
FailPrices span $3.15–$15.44, mostly outside the sweet spot, so Postkarten is a Fail.
- Flapen Score
- 47 / 100Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 4647
- Market size
- €53K/yr315K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 34%top-5 click share · 25 brands · 29 sellers
Flapen Score
Postkarten against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Postkarten is stronger. Inside it, weaker.
Market
The Postkarten market on Amazon at a glance
Shoppers on Amazon Germany searched for Postkarten 315K times last year and spent an estimated €53K. The top 5 brands take 59% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €53Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- postkarten157K searches a year
02 · Price
A sale here is worth €8.74.
Listings sell for €8.74 on average, from €3.15 to €15.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €8.74 that is €0 to €874 a year per listing.
- Average price
- €8.74under the $15 to $100 sweet spot
- Price range
- €3.15–€15.44
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€874
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #334 within Papierprodukte. It carries 275 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #334in Papierprodukte
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 275per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Postkarten products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
34%
Top 20: 81%
Open market
36%
- Brand 122%
- Brand 213%
- Brand 312%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Postkarten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Postkarten search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- postkarten157K/yr
- postkarten set88K/yr
- postkarte37K/yr
- postcards12K/yr
- postkartenset9K/yr
- postcrossing8K/yr
- postcard6K/yr
Reviews and returns
What reviews say buyers love and hate about Postkarten
We read the reviews and the return reasons for every product selling here.
“Schlechter Druck und Schief geschnitten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Postkarten questions
Answered from the same tracked data.









