Is postkarten profitable to sell on Amazon Germany?

The niche generates €53K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).

How competitive is the postkarten niche?

25 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in postkarten?

Top complaints mined from reviews: Druckqualität, Schreiberfahrung, Papierqualität. The return rate is 0.9%.

When does demand for postkarten peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the postkarten niche?

Listings span €3.15–€15.44; the average listing price is €8.74 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

postkarten

Skip it

Prices mostly outside the sweet spot ($3.15–$15.44) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great274.66

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€8.74

avg listing price — sweet spot $15–$100

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Market size

Bad€53K

€53K/yr · 315K searches

Price range

Bad€3.15–€15.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, postkarten is a €53K/yr Amazon Germany market (315K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

postkarten market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €52K–€70K; units × avg price
Conversion rate: 1.9%
Avg BSR: #334
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.2%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

34%

Top 20: 81%

Open market

36%

Bear and Bee22%
the lazy panda card company13%
Spielefabrik12%
SEPGLITTER6%
XFSRG5%
Embracing Mindfulness5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top postkarten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bear and Bee 64 Postkarten Natur Tiere & Landschaftsfreude Große Mischung von Postkarten Postcrossing

Bear and Bee€8.454.2★36 rev

50 Stück Pflanzen Postkarten Vintage Botanical Postkarten Set Retro Ästhetisches Schmetterling Postkarten für Room Decor oder Schreiben Grußetterling Postkarten für Room Decor oder Schreiben Gruß

SEPGLITTER€8.314.5★83 rev

Bear and Bee 100 Landschaftspostkarten mit 100 verschiedenen Motiven Postkarten Landschaften (100 Fotokarten)

Bear and Bee€8.424.4★158 rev

XFSRG 50 Stück Vintage Postkarten Set Lustigen Postkarten Postcards Retro für Wanddekoration Karten aus Karton Ästhetische Mini Poster (Set 1)

XFSRG€10.294.0★2 rev

52 Achtsamkeitskarten: Vielfältg einsetzbar z.B. in der Gesprächsführung oder zum Ausbau von Soft Skills als Teambuildungstool oder Eisbrecher für Coachings oder Führungstrainings

Embracing Mindfulness€8.474.6★569 rev

Newest

by launch date

Rüsselfuchs Positive Sprüche Postkarten - 30 Stück Mutmacher-Karten - 15 Motive jedes Motiv doppelt - Affirmationskarten DIN A6 weiß

Rüsselfuchs€15.4428 rev

3mo ago

XFSRG 50 Stück Vintage Postkarten Set Lustigen Postkarten Postcards Retro für Wanddekoration Karten aus Karton Ästhetische Mini Poster (Set 1)

XFSRG€10.292 rev

6mo ago

Seamart Auswahl an Natur-Postkarten: 50 Postkarten in verschiedenen Naturmotiven (Hübsche Blumen)

Seamart€7.026 rev

8mo ago

Bear and Bee 64 Postkarten Natur Tiere & Landschaftsfreude Große Mischung von Postkarten Postcrossing

Bear and Bee€8.4536 rev

11mo ago

PORUPAEL 50 Stück Vintage Reisen Postkarten Set Poster Karten Wanddekoration Schlafzimmer Karten Dekoration Aesthetic Mini Poster (B)

PORUPAEL€9.5930 rev

11mo ago

What buyers say about postkarten

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Kraftvolle Affirmationen, Top-Qualität”

Design insgesamt16%

“Das Design ist kindgerecht”

Papierqualität11%

“Die Karten bestehen aus festem, hochwertigem Papier und wirken insgesamt sehr solide”

Spaß/Unterhaltungserlebnis8%

“Ein schöner Weg, dem Kind Mut zu machen”

Preis-Leistungs-Verhältnis7%

“Preis-Leistung stimmt”

Farbe5%

“Die Vorderseiten sind farbenfroh”

Druckqualität3%

“Die Oberfläche eignet sich perfekt zum Beschriften, Zeichnen oder Bedrucken”

Dicke2%

“die Dicke der Karten ideal.”

Gesamtgröße2%

“Sie passen sowohl für Erwachsene als auch für Kinder, ohne dabei kitschig zu wirken”

Benutzerfreundlichkeit2%

“Praktisch”

What buyers complain about

Druckqualität25%

“Schlechter Druck und Schief geschnitten”

Schreiberfahrung9%

“drauf schreiben ist schwer.”

Papierqualität8%

“Dünner als normale Postkarten”

Farbe7%

“leider etwas blass und matt”

Helligkeit/Glanz/Glühen5%

“Leuchten kaum”

Qualität insgesamt5%

“Schlechte Verarbeitung”

Gesamtgröße4%

“Diese Postkarten sind größer”

Preis-Leistungs-Verhältnis3%

“etwas teuer durch die Doppelung”

Dicke3%

“Dünner als normale Postkarten”

3D-Effekt2%

Top return reasons

Qualität insgesamt15%

Gesamtgröße14%

Druckqualität13%

beworben Vs Tatsächliches Produkt11%

Farbe9%

Papierqualität8%

Bild/Bildklarheit6%

Dünn4%

Funktionalität insgesamt3%

Papierkompatibilität3%

Common questions

Is postkarten profitable to sell on Amazon Germany?: The niche generates €53K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
How competitive is the postkarten niche?: 25 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in postkarten?: Top complaints mined from reviews: Druckqualität, Schreiberfahrung, Papierqualität. The return rate is 0.9%.
When does demand for postkarten peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the postkarten niche?: Listings span €3.15–€15.44; the average listing price is €8.74 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

postkarten

postkarten market data

Competition & brand share

Demand & seasonality

Top postkarten search terms