Postkarten
prices mostly outside the sweet spot ($3.15–$15.44) — Postkarten doesn't clear our bar today.
Flapen Score
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Is Postkarten profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Postkarten is a €53K/yr Amazon Germany market (315K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 47/100.
Postkarten: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.7% over the last 90 days and 1.9% of searches end in a purchase.
€53K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Postkarten products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bear and Bee 64 Postkarten Natur Tiere & Landschaftsfreude Große Mischung von Postkarten Postcrossing
- Price
- €8.45
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 11mo ago
50 Stück Pflanzen Postkarten Vintage Botanical Postkarten Set Retro Ästhetisches Schmetterling Postkarten für Room Decor oder Schreiben Grußetterling Postkarten für Room Decor oder Schreiben Gruß
- Price
- €8.31
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4y ago
Bear and Bee 100 Landschaftspostkarten mit 100 verschiedenen Motiven Postkarten Landschaften (100 Fotokarten)
- Price
- €8.42
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 3y ago
XFSRG 50 Stück Vintage Postkarten Set Lustigen Postkarten Postcards Retro für Wanddekoration Karten aus Karton Ästhetische Mini Poster (Set 1)
- Price
- €10.29
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
52 Achtsamkeitskarten: Vielfältg einsetzbar z.B. in der Gesprächsführung oder zum Ausbau von Soft Skills als Teambuildungstool oder Eisbrecher für Coachings oder Führungstrainings
- Price
- €8.47
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 8y ago
Trending
90-day click momentum
Rüsselfuchs Positive Sprüche Postkarten - 30 Stück Mutmacher-Karten - 15 Motive jedes Motiv doppelt - Affirmationskarten DIN A6 weiß
- Price
- €15.44
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago
XFSRG 50 Stück Vintage Postkarten Set Lustigen Postkarten Postcards Retro für Wanddekoration Karten aus Karton Ästhetische Mini Poster (Set 1)
- Price
- €10.29
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
Inspiracles Postkarten Hochzeit 52 Wochen - Vintage Hochzeitsspiel - Karten Set für 12 Monate wöchentliche Post für das Brautpaar wie ein Gästebuch für Gäste DIN A6
- Price
- €11.94
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 4y ago
Seamart Auswahl an Natur-Postkarten: 50 Postkarten in verschiedenen Naturmotiven (Hübsche Blumen)
- Price
- €7.02
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 8mo ago
LifeDesign 20x Geburtstagskarten Postkarten Set Glückwunschkarten DIN A6 Grußkarten Set Happy Birthday Karten Geburtstagskarte Frau Mann Kartenset Danke Karte Geburt Jubiläum Hochzeit Taufe
- Price
- €7.58
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 5y ago
Newest
by launch dateRüsselfuchs Positive Sprüche Postkarten - 30 Stück Mutmacher-Karten - 15 Motive jedes Motiv doppelt - Affirmationskarten DIN A6 weiß
- Price
- €15.44
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago
XFSRG 50 Stück Vintage Postkarten Set Lustigen Postkarten Postcards Retro für Wanddekoration Karten aus Karton Ästhetische Mini Poster (Set 1)
- Price
- €10.29
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
Seamart Auswahl an Natur-Postkarten: 50 Postkarten in verschiedenen Naturmotiven (Hübsche Blumen)
- Price
- €7.02
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 8mo ago
Bear and Bee 64 Postkarten Natur Tiere & Landschaftsfreude Große Mischung von Postkarten Postcrossing
- Price
- €8.45
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 11mo ago
PORUPAEL 50 Stück Vintage Reisen Postkarten Set Poster Karten Wanddekoration Schlafzimmer Karten Dekoration Aesthetic Mini Poster (B)
- Price
- €9.59
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
34%
Top 20: 81%
Open market
36%
- Bear and Bee22%
- the lazy panda card company13%
- Spielefabrik12%
- SEPGLITTER6%
- XFSRG5%
- Embracing Mindfulness5%
Postkarten demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Postkarten search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- postkarten157K/yr
- postkarten set88K/yr
- postkarte37K/yr
- postcards12K/yr
- postkartenset9K/yr
- postcrossing8K/yr
- postcard6K/yr
What reviews say buyers love and hate about Postkarten
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Kraftvolle Affirmationen, Top-Qualität”
“Das Design ist kindgerecht”
“Die Karten bestehen aus festem, hochwertigem Papier und wirken insgesamt sehr solide”
“Ein schöner Weg, dem Kind Mut zu machen”
“Preis-Leistung stimmt”
What buyers complain about
71% of reviews“Schlechter Druck und Schief geschnitten”
“drauf schreiben ist schwer.”
“Dünner als normale Postkarten”
“leider etwas blass und matt”
“Leuchten kaum”
Postkarten return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Postkarten questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
