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Post It

Post It shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46

Market size 77Growth 14Conversion 92Competition 71Returns 99Price range 40Avg price 19Brand share 41Review moat 43Quality gap 37
This niche Category average · 1,305 niches

Is Post It profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Post It is a €949K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Post It: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.2% over the last 90 days and 11.2% of searches end in a purchase.

€949K

revenue / yr

Units sold / yr200K
Search volume / yr-21.2%1.2M
Conversion rate11.2%
Avg price€6.97

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers18 · 97
Top-5 product click share43%
Open market19%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement97%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews2,190

Top Post It products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€38K€76K€114K€152K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

97

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

16%

  • Post-it38%
  • YEECOK21%
  • OWLKELA10%
  • damoguin7%
  • MIUTME4%
  • KIFZM3%
  • Open — no brand owns it (12 brands, 16%)

Post It demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR11.2%Products39Brands18Top 5 Brands81%OOS Rate0.2%Rating4.5★Reviews2,190Avg BSR#31
30K20KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Post It search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • post it509K/yr
  • post it klein92K/yr
  • haftnotizen121K/yr
  • sticky notes119K/yr
  • post its69K/yr
  • klebezettel57K/yr
  • haftstreifen52K/yr
  • postit40K/yr
  • haftnotizen klebezettel39K/yr
  • klebezettel klein19K/yr

What reviews say buyers love and hate about Post It

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Haftung/Klebrigkeit23%

Super Haftkraft

Farbe15%

Schöne Pastelfarben

Qualität insgesamt14%

Super Produkt

Preis-Leistungs-Verhältnis13%

Preis- Leistung super

beworben Vs Tatsächliches Produkt8%

Das Produkt entspricht genau der Beschreibung

What buyers complain about

75% of reviews
Haftung/Klebrigkeit44%

Der Kleber löst sich sehr schnell

Qualität insgesamt7%

Schlechte Qualität

Preis-Leistungs-Verhältnis5%

Geld nicht wert

Gesamtgröße4%

fällt eher klein aus

Papierqualität4%

Papier sehr dünn (fast durchsichtig).

Post It return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
43%
2Haftung/Klebrigkeit
19%
3Farbe
17%
4beworben Vs Tatsächliches Produkt
4%
5Anzeigefarben
4%

Common Post It questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Post It 56/100 on Amazon Germany — Worth a look. The niche generates €949K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.
Search demand for Post It on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.